In 2023, global ecommerce sales are expected to reach $6.3 trillion. This marks an increase of 10.4% from the previous year, as the global ecommerce market continues to grow year after year. 

But where is this growth coming from, and who are the largest contributors to the growing global ecommerce size? Here’s a breakdown of the global ecommerce market size by country in 2023.

Start selling online now with Shopify

Start your free trial

Global ecommerce size ranked by country

A recent ranking of the ecommerce market size by country shows that China is set to continue reigning as the world’s largest ecommerce market in 2023. According to analysts’ calculations, the country is expected to generate over $3 trillion in ecommerce sales this year—the only country to exceed the $2 trillion mark and by a significant margin.

Online sales in China are forecast to be nearly three times the United States ecommerce market size, which, in second place, is expected at just under $1.2 trillion in 2023. 

→ Click Here to Launch Your Online Business with Shopify

China’s ecommerce revenue is quite remarkable, especially considering that it only surpassed the US as the world’s largest ecommerce market less than a decade ago. Not only does China have the most considerable portion of global ecommerce size and sales, but it also has quite a dominant lead as the largest ecommerce market in the world. In fact, China’s 2023 ecommerce revenue is expected to be more than the combined revenue of the other nine countries on the list comparing ecommerce market size by country. 

After China and the US, next on the ranking of ecommerce market size by country is the United Kingdom. Total ecommerce revenue there is predicted at $196 billion. This is followed by Japan and South Korea, which round out the top five with $193.4 billion and $147.4 billion, respectively.

As the second most populous country in the world, India follows in sixth place with $118.9 billion in expected ecommerce revenue. Germany ranks next in seventh place with $97.3 billion. 

Here are the remaining three on the list of the 10 countries with the highest expected ecommerce revenue in 2023: 

  1. Indonesia: $97.1 billion
  2. Canada: $82.8 billion
  3. France: $79.4 billion

More than half of these 10 biggest ecommerce markets are in Asia, which should come as no surprise, considering it’s the most populous continent. This is also a reflection of the region’s ecommerce potential, making it an important market for ecommerce store owners to focus their efforts on.

Start selling online now with Shopify

Start your free trial

Want to Learn More?