Global Ecommerce Sales Growth (2023–2027)
According to experts’ forecasts, global ecommerce sales growth is set to continue, and at a relatively steady pace. Ecommerce’s growth rate worldwide is expected at 9.4% in 2024, before decelerating slightly to 8.6% in 2025. The growth rate is set to hold steady in 2026 at 8.6%, which will bring total ecommerce sales to $7.5 trillion. In 2027, global ecommerce sales growth is expected at 7.6% as overall sales surpass $8 trillion for the very first time.
From 2023 to 2027, the largest annual ecommerce sales growth is forecast to take place in 2024, and the smallest in 2027. Experts predict that in this period, total sales will increase by $2.3 trillion. This is an overall rise of 38.9% and marks an average annual growth rate of 8.6%.
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Ecommerce sales growth vs. retail sales growth
Global ecommerce sales growth is set to outpace that of retail sales every year from 2023 to 2027—an indication of shoppers’ preference for online shopping.
In 2023, total retail sales worldwide is expected to rise to $29.7 trillion, marking an increase of 5.5% from 2022. This is 3.4 percentage points lower than the global ecommerce sales growth rate.
Ecommerce Sales Growth by Region
In which parts of the world is ecommerce experiencing the fastest growth?
Recent ecommerce sales growth statistics analyzing increase rates in the largest ecommerce markets show that the online shopping trend is expected to grow in the US in the next few years. Ecommerce sales there are forecast to increase by a whopping 50% from $907.9 billion in 2022 to $1.4 trillion in 2025.
In Europe, this is set to grow a little slower at 47%. China, the country with the highest amount of ecommerce sales, is expected to see its online retail sector grow by 15% during this period. Analysts credit the relatively slow rate in China to the fact that the country’s peak in online shopping growth had already come in previous years.
In comparison, the rest of the world is forecast to see an increase of 52% in online sales from just over $1 trillion in 2022 to $1.5 trillion in 2025.
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