How Much Time Is Spent With Different Forms of Media?

With the internet playing an important role in the daily lives of consumers worldwide, it’s no wonder that many consumers are also spending large amounts of time on online media.

Here’s a breakdown of just how much time is spent with different forms of media by consumers worldwide.

Average time spent per day with major media: table

Activity	Average time spent per day
Using the internet	6 hours 35 minutes
Watching television	3 hours 8 minutes
Using social media	2 hours 20 minutes
Reading press media	1 hour 39 minutes
Listening to music streaming services	1 hour 24 minutes
Using a games console	1 hour 1 minute
Listening to broadcast radio	49 minutes
Listening to podcasts	48 minutes

Average time spent per day with major media: Top five

According to recent survey results, the amount of time spent by the average global consumer on different kinds of media in 2024 varies greatly.

For instance, nearly seven hours (six hours and 35 minutes, to be exact) are spent on the internet a day. This is a 2.2% decrease (four minutes) from the previous year. The significant time spent on the internet should come as no surprise, considering its many uses and the many activities consumers can carry out online.

Consumers also spend 192 minutes (three hours and eight minutes) a day watching television, around four minutes less than they did last year. This covers both broadcast and streaming television.

These statistics on the average time spent per day with major media also show that consumers tend to spend nearly two and a half hours on social media. Their main uses of social networks include keeping in touch with friends and family, filling their spare time, and reading the news.

Global consumers spend just over 1.5 hours a day reading press media. This refers to both online and physical print, such as magazines and newspapers.

With the music streaming market growing year after year, it’s little surprise that music streaming also ranks among consumers’ top media choices. Statistics on the average time spent with media show that in 2024, consumers spend one hour and 27 minutes a day on music streaming.

Time spent with media: Games consoles, broadcast radio, and podcasts

Games consoles, podcasts, and broadcast radio are also among the top media consumers worldwide dedicate a significant portion of their time to in 2024. They spend more than one hour on games consoles, while time spent on listening to broadcast radio and podcasts clock in at just under 50 minutes a day.

FAQs on time spent with media

How much time does the average person spend watching TV?

The average global consumer spends three hours and eight minutes daily watching TV. This includes both broadcast and streaming.

How much time do adults spend on social media?

In 2024, adults worldwide spend an average of two hours and 20 minutes a day on social media. This is a decrease of four minutes from the previous year.

Among Americans who regularly watch TV, how many hours per day do they generally spend watching?

The average TV time per day among US consumers in 2024 is four hours and 39 minutes.