With more and more internet users around the world, there’s no doubt that it’s the best place to be marketing a business. 

The internet is a wealth of information and using it opens up a world of endless possibilities. But with so many ways to market, knowing how and where to do so may be a challenge. To start, one of the most important questions you need to answer is: What is the internet used for?

Start selling online now with Shopify

Start your free trial

Top uses of the internet

The latest data on the top uses of the internet shows that entertainment, communication, and information are the three main reasons people around the world use the internet. 

Topping the list of the most popular uses of the internet is “finding information,” with more than six in 10 (60.9%) people worldwide listing it as a reason they go online.

→ Click Here to Launch Your Online Business with Shopify

This is followed by staying in touch with friends and family at 56.6%. Given the prevalence and penetration of social media today, it should come as no surprise this ranks among the top uses of the internet. 

The number of people using social media has been increasing since the dawn of social media. Projected at 5.17 billion users worldwide in 2024, this number is expected to continue rising and hit 5.85 billion by 2027. 

The internet is also a great source of entertainment: 52.3% of the global population uses it to watch videos, TV shows, and movies. In fact, there’s been an increase in demand for video streaming services over the past few years as a result of the COVID-19 pandemic. 

The fourth-most popular use of the internet is keeping up to date with news and events—51.9% of global internet users do so. And data shows that they’re not only visiting the websites of more traditional media outlets like CNN and the New York Times but also digital news platforms like Yahoo! News and Google News.

Rounding out the five most popular uses of the internet is “researching how to do things” with 49.4% of global internet users doing so.

Top uses of the internet: sixth to 10th

Here are some other popular uses of the internet:

  1. Finding new ideas of inspiration: 46.1%
  2. Accessing and listening to music: 45.1%
  3. Researching products and brands: 43.7%
  4. Filling up spare time and general browsing: 42.6%
  5. Education and study-related purposes: 38.8%

                    Start selling online now with Shopify

                    Start your free trial

                    Want to Learn More?