With more and more internet users around the world, there’s no doubt that it’s the best place to be marketing a business. 

The internet is a wealth of information and using it opens up a world of endless possibilities. But with so many ways to market, knowing how and where to do so may be a challenge. To start, one of the most important questions you need to answer is: What is the internet used for?

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Top uses of the internet

The latest data on the top uses of the internet shows that entertainment, communication, and information are the three main reasons people around the world use the internet. 

Topping the list of the most popular uses of the internet is “finding information,” with almost six in 10 (59.2%) people worldwide listing it as a reason they go online.

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This is followed by staying in touch with friends and family at 54.8%. Given the prevalence and penetration of social media today, it should come as no surprise this ranks among the top uses of the internet. 

The number of people using social media has been increasing since the dawn of social media. Projected at 4.89 billion users worldwide in 2023, this number is expected to continue rising and hit 5.85 billion by 2027. 

The third most popular use of the internet is keeping up to date with news and events—50.3% of global internet users do so. And data shows that they’re not only visiting the websites of more traditional media outlets like CNN and the New York Times but also digital news platforms like Yahoo! News and Google News.

The internet is also a great source of entertainment: 50.2% of the global population uses it to watch videos, TV shows, and movies. In fact, there’s been an increase in demand for video streaming services over the past few years due to the coronavirus pandemic. 

Rounding out the five most popular uses of the internet is “researching how to do things” with 48.1% of global internet users doing so.

Here are some other popular uses of the internet:

  1. Finding new ideas of inspiration: 44.8%
  2. Accessing and listening to music: 43.7%
  3. Researching products and brands: 43.2%
  4. Filling up spare time and general browsing: 41%
  5. Education and study-related purposes: 38.1%

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