Social Commerce Market Size (2018–2028)
With more and more people using social media and an increasing amount of money being spent on social media ads, it’s no wonder total social commerce sales worldwide have also been increasing.
Social media is commonly hailed as one of the most effective marketing platforms for businesses. To understand why, we only need to look at how social commerce sales have performed in recent years.
Social commerce market key statistics
- The global social commerce market is expected to expand by 22.6% in 2024, to $699.4 billion. By 2028, more than $1 trillion worth of purchases will be transacted via social media.
- In 2024, 19.4% of global ecommerce sales are anticipated to come from social media. This figure is forecast to increase to 21.7% by 2028.
- Facebook and Instagram are the two biggest social commerce platforms in the United States, with 67.8 million and 45.3 million consumers expected to purchase products via these networks, respectively.
Social commerce market revenues: table
Year |
Social commerce sales |
Annual change |
2018 |
$81.9 billion |
|
2019 |
$136.8 billion |
+67.0% |
2020 |
$220.2 billion |
+61.0% |
2021 |
$337.9 billion |
+53.5% |
2022 |
$448.8 billion |
+32.8% |
2023 |
$570.7 billion |
+27.2% |
2024 |
$699.4 billion |
+22.6% |
2025 |
$821.0 billion |
+17.4% |
2026 |
$908.5 billion |
+10.7% |
2027 |
$997.3 billion |
+9.8% |
2028 |
$1,085.0 billion |
+8.8% |
Social commerce sales: 2018–2028
According to recent research, the social commerce market is expected to generate $699.4 billion in sales in 2024. This represents a 22.6% increase from the previous year, when total sales worldwide surpassed the $500 billion mark for the first time to total $570.7 billion. The recent growth of the global social commerce market size is nothing short of impressive, especially considering that as recently as 2018, total social media commerce sales were $81.9 billion.
Experts say the biggest drivers of this growth experienced in recent years are consumers in China, which happens to be home to the largest ecommerce market. In 2023, nine out of every 10 consumers there made a purchase via social media platforms.
Social commerce growth is projected to continue over the next few years, albeit at a slower pace. In 2025, it’s forecast to increase by 17.4%, to $821 billion, before rising by 10.7% to $908.5 billion in 2026. The following years will see social commerce growth decelerate to single digits. Nevertheless, it will be enough to push sales over the $1 trillion mark by 2028.
Social commerce industry: top platforms
To do well in social commerce, you need to also know which platforms users are flocking to for their purchases. Recent data shows that Facebook and Instagram (both owned by Meta), are the top social commerce platforms in the US, with 67.8 million and 45.3 million shoppers, respectively. TikTok rounds out the top three, with 35.8 million shoppers.