Skip to content
Chart showing: US Smartphone Market Share

US Smartphone Market Share

Given the rising mobile commerce sales in recent years, having a mobile-friendly website is important to any business. But before jumping into looking at mobile website designs, you must first understand some basics, starting with the smartphone market shares of your target market. 

To provide some perspective, a look at the global smartphone market share reveals that manufacturers Apple and Samsung lead the pack, with a combined share of more than 50%. But what about in the United States, where mobile advertising spend is set to hit $216.4 billion this year?

Start selling online now with Shopify

Start your free trial

US smartphone market share breakdown

Smartphone vendor

Market share (as of Mar 2024)











According to the latest data on smartphone market shares in the US, as of March 2024, Apple has the biggest piece of the pie, with 59.08%. In other words, more than half of all smartphones sold there are manufactured by Apple.

Apple has a strong lead over its closest rival, Samsung, whose market share of 23.33% is 35.75 percentage points lower than Apple’s.

→ Click Here to Launch Your Online Business with Shopify

Apple and Samsung have a huge lead over other brands in the US. Their total smartphone market shares amount to 82.41%. This means that more than eight out of every 10 smartphones being used in the US are either Samsung or Apple devices.

Motorola has the third-largest smartphone market share, with 3.98%. This is followed by Google, with 2.56%, and Xiaomi, with 1.24%. The combined smartphone market shares of these three manufacturers add up to 7.78%—around one-eighth of Apple’s.

Samsung vs. Apple market share in the US

Chart showing: Samsung vs. Apple market share in the US

Let’s take a closer look at the smartphone market shares of the two most popular manufacturers and how they’ve evolved over the years.

Even though Apple’s smartphone market share is currently more than two times that of Samsung’s, its lead over the South Korean manufacturer has shrunk since 2011

In 2011, Apple’s lead over Samsung was notably wider. Then, Apple’s smartphone market share was 54.04%, while Samsung’s came in at 9.12%—a difference of 44.82 percentage points.

The narrowing of Apple’s lead over the past decade wasn’t from the brand losing market share, but from Samsung growing its. In fact, Apple’s market share has held relatively steady in this period, ranging between 50.85% and 59.97%. 

Samsung, on the other hand, has managed to more than double its share. The biggest growth came between 2011 and 2014, when its market share increased from 9.12% to 25.34%.

Want to learn more?