Search Engine Market Share in 2023
Handling over 90% of all search queries worldwide, Google is undoubtedly dominating the global search engine market share.
As of February 2023, a whopping 93.37% of all search queries conducted across all search engine providers are done through the internet giant. In other words, more than nine out of ten internet users who search for information online do so through Google.
By comparison, its closest rival, Microsoft’s Bing, is only managing a fraction of Google’s volume. Bing currently has a market share of 2.81%.
Yahoo is the third most popular search engine and has a market share of 1.13%. This is followed by Russia’s Yandex, with 0.85%. DuckDuckGo is in fifth place, with 0.52% of the total market share. China’s leading search engine, Baidu, wraps up the top six. It has a market share of 0.45%.
Even though Bing, Yahoo, Yandex, DuckDuckGo, and Baidu rank among the world’s top search engines, their market shares total 5.76%, just a fraction of Google’s.
With such figures, there is no question that the current search engine market share worldwide is dominated by Google. And Google is also, in fact, seeing quite a similar lead in the United States.
Start selling online now with ShopifyStart your free trial
US search engine market share in 2023
Google reigns supreme in the US with a similar dominance in the US search engine market share. The only difference comes in a slight fall in the market share for Google: it makes up 88.99% of the US market share, compared to 93.37% worldwide.
Next on the list of the top search engines in the US is Bing, with a market share of 6.33%. This is followed by Yahoo with 2.36%, less than half of Bing’s market share.
While the top three search engines in the US parallel that of the most popular search engines used worldwide, that’s where the similarity ends.
After Google, Bing, and Yahoo, the fourth-most used search engine in the US is DuckDuckGo. It has a market share of 1.94%. Russia’s Yandex and Ecosia wrap up the six biggest search engines in the US with market shares of 0.13% and 0.07%, respectively.
Google’s dominance in the US search engine market is even more impressive when it comes to search queries carried out on mobile phones, with 95.12% of all mobile search queries handled by Google, as opposed to 80.79% on desktops and 82% on tablets.
Want to Learn More?