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Chart of Search Engine Market Share worldwide in 2021

Search Engine Market Share in 2021

Handling over 90 percent of all search queries worldwide, Google is undoubtedly dominating the global search engine market share.

As of November 2021, a whopping 91.4 percent of all search queries conducted across all search engine providers are done through the internet giant. In other words, more than nine out of ten internet users who search for information online do so through Google.  

By comparison, its closest rival, Microsoft’s Bing, is only managing a fraction of Google’s volume. Bing currently has a market share of 3.14 percent.

China’s leading search engine, Baidu, is the third most popular search engine and has a market share of 1.76 percent. This is followed by Yahoo at 1.53 percent.

Russia’s Yandex is in fifth place with 0.92 percent of the total market share. DuckDuckGo wraps up the top six. It has a market share of 0.66 percent. 

Even though Bing, Baidu, Yahoo, Yandex, and DuckDuckGo rank among the world’s top search engines, their market shares total 8.01 percent, less than one-tenth of Google’s. 

With such figures, there is no question that the current search engine market share worldwide is dominated by Google. And Google is also, in fact, seeing quite a similar lead in the United States.

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US Search Engine Market Share

Chart of US Search Engine Market Share

Google reigns supreme in the US with a similar dominance in the US search engine market share. The only difference comes in a slight fall in market share for Google: it makes up 87.33 percent of the US market share, compared to 91.4 percent worldwide. 

Next on the list of the top search engines in the US is Bing, with a market share of 6.43 percent. While the top two search engines in the US parallel that of the most popular search engines used worldwide, that’s where the similarity ends. 

After Google and Bing, the third- and fourth-most used search engines in the US are Yahoo and DuckDuckGo at 3.3 percent and 2.53 percent respectively. 

Ecosia and Russia’s Yandex wrap up the six biggest search engines in the US with market shares of around 0.1 percent.

Google’s dominance in the US search engine market is even more impressive when it comes to search queries carried out on mobile phones, with 93.74 percent of all mobile search queries handled by Google, as opposed to 79.76 percent on desktops and 77.9 percent on tablets.

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