Marketing for Ecommerce: Where to Start?

Video transcript: Hey, everyone. My name’s David, and it’s question time. This is our weekly series where we take a closer look at a question that one of our viewers left in the comments of a recent video. If you’ve got a question of your own, don’t be shy. Leave it in the comment section, and we’ll be sure to take a look.

Okay. So today we’re answering a question from Mong, who asks for some specific details on marketing for ecommerce. Now there are a million ways that you can market your store, but we recommend that dropshippers get started with Facebook advertising to promote their products.

Marketing for Ecommerce: Why Facebook Advertising?

a woman holds a notebook while marketing for ecommerce

Well, aside from the huge audience, Facebook marketing has a quick feedback loop. That means you’ll be able to check the performance of all the campaigns you launch within just a couple of days, and you’ll be able to optimize them on the fly. So you won’t waste any valuable funds. For example, if you start off marketing for ecommerce by targeting both men and women, but you find after a few days that 80% of the people who clicked are women, you can change your audience so that only women will receive your ads. This way, you won’t waste money targeting men, who aren’t engaging with your content as much.

If you’re interested in trying out this marketing for ecommerce tactic for your store, check out the Facebook advertising tutorials from our channel. We also have loads of content on our blog about other marketing channels that you can use to drive traffic and sales to your store. So be sure to stop by the blog for more details. We also published a big old eBook called “50 Ways to Get Sales Dropshipping.” You’ll find all sorts of detailed info in there, so check it out.

Thanks again for the comment Mong and good luck with your marketing for ecommerce. We hope this helps. Now, anyone else have a question? Because we’d love to know. We check through the comments every day, and we’d love to use your question in our next video. And if you like what we’re talking about here, consider subscribing. We’ll be pumping out new videos every week, and we’d love to see you again. Until next time, happy dropshipping.

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