We’re becoming more and more connected with the rest of the world every day thanks to the wide reach of the Internet. As we become interconnected with the world, we now have the opportunity to make money in a variety of new ways, and YouTube is one of them. It doesn’t matter whether you’re an ecommerce entrepreneur who is looking for new ways to make sales, or you’re interested in a full-time YouTube career, you’ve likely been wondering how to make money from YouTube.
We’ve created this article to walk you through all of the information that you’ll need to know if you want to know how to make money from YouTube. At the end of this article you’ll know everything about making money off YouTube, and you’ll be able to grow your own business with one of the biggest Internet platforms in the world.
Using YouTube to Grow Your Business
If you’re already running an ecommerce business, and you’re looking for a way to generate more traffic to your store, then YouTube is a great platform for this. There are a variety of different ways that the tool can help you to grow your brand, so we’ve created a list to detail some of the most important ones:
- Increase Your Brand’s Reach: When you’re using YouTube to grow your business you’ll certainly be able to increase your brand’s reach. YouTube is the world’s second largest search engine, behind Google, so you’ll be able to tap into a huge market of users when you use the platform.
- Show That You’re a Professional Brand: YouTube is a great platform for showing that your brand is a professional, legitimate business. When you’re creating compelling video content that is professional produced, your viewers (and potential customers) will recognize this. YouTube is a great platform to stamp your brand’s authority on your niche.
- Provide a Face For Your Business: You can use YouTube to provide a face for your ecommerce business. When your viewers can see who the people are behind the business, they’ll be more inclined to make a purchase from your store. They’ll also connect with you on a personal level, as you’ll be having a direct conversation with them about topics which they’re interested in.
- Offer a New Medium For Content: One of the best things about using YouTube to grow your business is the fact that you’re offering your users a new medium for consuming content. Content marketing is a great way to grow your business, but not all of your audience will enjoy reading blogs. When you’re creating video content you’ll be attesting to your users who prefer digesting information visually.
How to Make Money From YouTube
If you’ve been looking for new ways to generate income, you may be wondering how to make money from YouTube. There are a variety of different ways that you can generate income from the platform, most of which revolve around creating compelling video content. You’ll need to work hard to generate a following for your YouTube channel, as the amount of income that you generate will be largely based on ad revenue (the amount of times your viewers watch ads on your content). This does mean that your subscriber count isn’t the definitive number which dictates your paycheck, but it’ll give you a good indication of how many potential views you can garner.
YouTube Partner Program: If you’ve been wondering how to make money from YouTube, then it’s essential that you’re aware of the YouTube partner program, and how it works. YouTube content creators won’t be able to monetize any of their videos until they’ve been accepted into the YouTube partner program. When your YouTube channel has received 10,000 public views, it’ll be reviewed to join the Partner program. This means that you won’t be able to generate any revenue until you’ve hit this view count, so it’s important to continue creating content and increasing your channel’s reach. You can read a more about YouTube’s partner program here.
Promotional Video Content: Businesses are well aware of the potential which YouTube channels with a large following have, and they’re always looking to exploit this to grow their own business. Once you’ve garnered a substantial following on the platform, you’ll likely experience businesses outreaching you, and requesting you to promote their products in exchange for cash. It can be a great way to promote related products to your audience, which generating some extra revenue, but be careful when doing this, as viewers are well aware when something is being advertised. Pro tip: Only promote products which you’re genuinely interested in, and you think that will be valuable for your audience too — that’ll keep your engaged viewers happy.
Lead Viewers to Your Products: It doesn’t matter whether you’re already running an ecommerce business, or you’re just looking to learn how to make money from YouTube because you’re interested in creating video content, it’s a great idea run a store in addition to your channel. If you’re already running an ecommerce business, you can promote your store and your products in both your videos and your descriptions — it’s a great way to generate more traffic to your store. If you haven’t already set up your store, you can use Shopify to set up your own store with ease. Once you’ve got your store up and running you can sell products related to your YouTube channel, be it merch, products which you’ve mentioned in your videos, or just items that you think your viewers will be interested in. If you’re looking to make money from YouTube this is a great opportunity.
How to Make Money From YouTube Videos
If you’ve been wondering how to make money from YouTube videos that you post, there are a few great tips which you’ll need to bare in mind when you’re creating content. We’ve put together a list of things that are critical to bare in mind when you’re running a YouTube channel:
Try to Make Your Videos 10+ Minutes Long: When you create videos for YouTube that are longer than 10 minutes, you’ll have a higher chance to generate more money through ad revenue. YouTube videos that are longer than 10 minutes will likely have a higher watch time, which positively contributes towards the amount of ad revenue that said videos will generate. Also, videos which have a higher average watch time will appear higher up in YouTube’s search results, which means there’s a higher chance for users to view your content.
Create Engaging and Informative Content: This is vital for the success of your YouTube channel. YouTube users are always searching for videos which will entertain them, or will give them value. If you can provide your audience with video content as such, they’ll be likely to watch the whole video, and come back for more video content in the future.
Build Your Following With Consistent Posting: When you’re running a YouTube channel, it’s a great idea to post content consistently. When you maintain a steady stream of content for your viewers, they’ll remain engaged with your channel. This means that they’ll be much more aware of your online presence, and the properties attached to it, like your ecommerce business.
Collaborate With Other YouTubers: One tactic that you can use to make money from YouTube videos is to collaborate with other YouTubers. This is a great method which will allow you to grow your channel’s presence, offer unique content to your channel, and open up your content to a whole audience. Do some research into YouTubers who are active in your niche, and reach out to them with a great video idea — they’ll more than likely be interested in collaborating.
Remember, YouTube is a Competitive Platform
When you’re running a YouTube channel you won’t be competing solely with other entrepreneurs for traffic, there will also be full-time YouTubers who are fighting for the attention of your audience. It’s important to bare this in mind when you’re creating content for your channel. You can stand out from the crowd by creating enticing video thumbnails and titles. Remember, YouTube is a heavily visual-oriented platform, so nailing these will help you to draw in more users to view your videos.
The audio and video quality of your content can also play a major role in your success. You’ll want to portray your brand in a positive, professional light, so your video content will need to be high-quality. You can also beat the competition by taking advantage of YouTube SEO. Creating SEO content for your video descriptions is a great way to generate organic traffic for your YouTube channel. You can find a guide to YouTube SEO here.
Make Money With Dropshipping
Another method that you can use to make money is dropshipping. Dropshipping is a business model that entrepreneurs can use to run their ecommerce stores without ever having to worry about carrying or managing inventory. If you’re running a dropshipping business you’ll simply get in contact with your suppliers whenever you receive an order, and they’ll ship the products directly to your customer’s door. You can run a dropshipping store from anywhere in the world, as long as you have an active internet connection.
It’s super simple to get started with your own dropshipping store. With Oberlo and Shopify you can start your own online store in less than 30 minutes, and being dropshipping today. If you’re interested, give it a try — it’s free!
If you’ve got any questions about dropshipping, or you’re just looking to share some of your ecommerce experiences, then let us know in the comments section. We’re here to help you on your entrepreneurial journey!