With new products constantly emerging, it can be hard to keep track of what to sell in 2018. The secret to selling new popular products is to find best-sellers before they become mainstream. Because once it’s an internationally known success, the competition gets fierce. So if you’re looking for the best new products to sell, before your competitors discover them, read on. And don’t forget to check back in a couple months because we’ll keep updating this piece so it’s always loaded with the top new products in 2018.
- 10 Examples of New Products 2018
- 1. Hidden Cameras
- 2. Rainbow Flatware
- 3. Bio Magnetic Ear Stickers for Weight Loss
- 4. Smart Personal Air Cooler
- 5. Diamond-Shaped Ice Cube Tray
- 6. Reusable Straws
- 7. Wooden Alarm Clock
- 8. Baby Feather Wings
- 9. Dimmable Vintage Edison Light Bulbs
- 10. Hair Removal Epilator
- BONUS: Portable Waterproof Bag Storage
10 Examples of New Products 2018
1. Hidden Cameras
Smile, you’re on Candid Camera! Well, not really. But new products like this hidden camera are so covert that no one would ever expect it to be anything other than a USB wall charger. We’re not ones for promoting or selling sneaky hidden cameras, but sometimes you just need to err on the side of caution. Like if you’re a business owner of a brick and mortar location or a new parent hiring a babysitter off Craigslist. Sometimes, a hidden camera is exactly what you need to keep your business, family, or prized possessions safe. These type of new products will be on an upward trend for a while as the security industry is pretty much booming right now. So if you’re looking for a profitable niche to dive into, this one’s a clear cut winner. The only downside to selling hidden cameras is that it’s one of the things you can’t sell on Facebook. So you’ll need to attract your audience through search-based marketing methods.
2. Rainbow Flatware
Remember a while back when the top new products were mermaid makeup brushes, marble makeup brushes, or even unicorn brushes? Well, now flatware will be undergoing a bit of a makeover. Right now, rainbow flatware is selling like crazy. And who knows? There could very well be other types of new products in the flatware niche over the coming months and years. So if you’re in the home or kitchenware niches, you could add this product to your store. And don’t forget to keep a lookout for other flatware trends in the coming months – because they’re definitely coming. While flatware aren’t normally impulse buy products, the cool color tones of the rainbow style could very well work on platforms like Instagram and Facebook. And if you’ve got a search-based strategy in place, you could benefit from both impulse buy purchases and search-based ones.
3. Bio Magnetic Ear Stickers for Weight Loss
I’d never imagine a day where earrings would help you lose weight, but that day has in fact come. These bio magnetic ear stickers help shed pounds by applying pressure to a specific part of the ear. It acts as a form of acupuncture. Since the magnets are putting pressure on your ears, they help stimulate blood flow. According to several acupuncturists, there is some validity that magnets can help with weight loss. If selling these new products, be sure not to make any claims. You can use language like “helps stimulate blood flow for weight loss” or “may aid weight loss.” However, don’t make any claims about how much weight your customers will lose. Avoiding claims is a common practice in fitness and health care to avoid liability and legal action. Keep in mind that the way you phrase your benefits can also be the difference between having your ads accepted or rejected on ad platforms like Facebook.
4. Smart Personal Air Cooler
While air coolers aren’t exactly new products, they’re starting to become quite mainstream. In some countries, like Germany, there are several environmental laws which make getting air conditioning a bit complicated. As a result, items like personal air coolers may be purchased to keep the home or workplace cool in the summer. Plus, with more condos being built in major cities, sometimes entire buildings lose their AC for weeks. And with the greenhouse effect occurring from the sun shining down in your condo, people can be desperate enough to buy an air cooler for themselves. To market this product, you can scan conversations on Twitter about hot weather or extreme heat.
5. Diamond-Shaped Ice Cube Tray
The best new products almost always offer a new twist to an existing product. And that fact seems crystal clear when you look at this diamond-shaped ice cube tray. While a standard ice cube tray is practical for every day use, the diamond-shaped ice cube tray is perfect for special events. Hosting an engagement party or a girls’ night? This new product is fit for the occasion. It’s also a great gift for diamond lovers/retailers. If selling this trending product, consider tapping into the bridal niche first. You can sell these new products on Instagram using pictures of the ice cubes in different settings.
6. Reusable Straws
With plastic straw bans becoming more common, there’s likely to be a demand for new products that are reusable, like these reusable straws. These are a great product to sell, especially if you have an eco-friendly product store or if you sell kitchenware. Attracting customers to this new product won’t be too complicated. There’s been a trend against plastic for a while now. By positioning this product as good for the environment while protecting marine life from plastic waste, you could potentially build an epic social cause brand. Because a business that makes the world a better place is the best kind of business.
Reusable straws are trending! 🔥 Here's how to sell them: 1⃣ Get the name right. Reusable straws are trending, NOT recyclable straws. You can confirm this on Google Trends. (Tip: While you're there, search 'metal straws'). 2⃣ Use the right hashtag. It's fine to use #reusablestraws (6k posts), but your customers are following #strawssuck (20k posts). 3⃣ Do some good. Your customers are likely passionate about environmental issues. Find an environmental non-profit organization and donate 5% of your store's profits to it. Tell your customers all about it. Now over to you: Would you add reusable straws to your store?
7. Wooden Alarm Clock
If you’re looking to create a rustic feel in your home, wooden alarm clocks can help maintain a consistent theme. You might think most people use their phones to wake them up in the morning. However, alarm clocks do more than just tell time and wake you up in the morning. They can also be used as home decor. Take a look at this wooden alarm clock on Amazon – it has over 880 reviews. And let’s be honest: not everyone who buys leaves a review. So there’s definitely a market for wooden clocks if you’re looking for new products to sell in the home decor space.
8. Baby Feather Wings
Your newborn baby is your pride and joy. So it’s no surprise that new parents take a lot of photos of their little angel. Photography props like these baby feather wings will continue to grow in popularity. Especially since we live in a photo-obsessed world. When it comes to selling these new products, you can also sell other maternity or newborn products, or you can sell other photography props. These can work well on visual platforms like Instagram or Facebook. Bonus points for creating photos of adorable babies wearing the product for you to use on ads. And with Halloween only a couple of months away this can even be a costume idea for newborns.
9. Dimmable Vintage Edison Light Bulbs
These lightbulbs are known to shine bright and last long. While these new products can only be sold in countries like the USA, Japan, and certain South American countries due to their high voltage, those markets have a combined population of nearly 1 billion people. The best part about selling light bulbs is that you’ll be able to increase average order value easily by bundling these products. Most people don’t only buy one light bulb at a time when shopping. Thus, allowing you to make more money out of each customer.
10. Hair Removal Epilator
The best new products solve burning problems. With this hair removal epilator, you’ll be able to remove a large mass of hair while destroying hair roots. Why’s that great? It takes a much longer time for the hair to grow back than when you use an electric shaver. Plus, the hair also grows back thinner. By Highlighting key features you to better attract your audience and work towards converting the sale. With hair removal products maintaining popularity over time, this is a reliable product to sell. You can create videos that show how the product works for your Facebook ads. Or you can create optimized content on your product page to rank on Google. For certain products, some online retailers choose to create landing pages for their products rather than using a traditional product page. You can do this by modifying your theme or create landing pages with an app like Shogun.
BONUS: Portable Waterproof Bag Storage
Do your customers love hiking and the great outdoors? If so, new products like this waterproof bag storage can help them store their essentials on their trips. You can pack clothes, food, and other goodies into this waterproof bag. Especially if it always rains on your trips. The bag can be carried easily, making it a great purchase. So, how do you market this product? Well, it’s more of a search-based play with Google AdWords and SEO. But if you make a mini video on the benefits of the bag, you could market it well on Facebook and Instagram. It’s about showing the many uses of the product so that potential customers see that it’s a practical buy for their travels.
These are just some of the new products you could sell right now. There are new products emerging in countless niches all the time. To find these trending products before anyone else, you can do some simple research. For example, you can scan AliExpress, Amazon, and of course Oberlo Verified suppliers to find new products added to their collections. You can also keep a close eye on big problems that creep up in the news – like the 2018 heat wave or plastic straws that we discussed earlier – because a solution will likely be needed. And it often comes in the shape of a new product. You can also use Google Trends, Ecomhunt and Trend Hunter to find new products and trends. Keep your eyes open and your ears to the ground to find top products to sell before your competitors do.
Which of these new products are you thinking of buying or selling? Comment below!
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