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What is B2C eCommerce?
B2C, or business-to-consumer, is used to describe a commerce transaction between a business and an end consumer. Traditionally, the term referred to the process of selling products directly to consumers, including shopping in-store or eating in a restaurant. Today it describes transactions between online retailers and their customers.
What is the Difference Between B2C and B2B?
B2B eCommerce is an online business model that facilitates online sales transactions between two businesses, whereas B2C eCommerce refers to the process of selling to individual customers directly.
For example, an online retailer that sells office furniture is a B2B business because its primary target market is other businesses. B2B eCommerce also facilitates transactions between wholesalers and retailers or manufacturers and wholesalers and is typically a more complex process.
An example of a B2C transaction would be someone buying a pair of shoes online or booking a pet hotel for a dog. It is likely the model that most people are familiar with.
Some companies operate as both B2B and B2C businesses. For instance, an events management company may offer wedding organization services, but may also provide conference management services to other businesses.
Benefits of B2C eCommerce
- Global Reach
The number one benefit of B2C eCommerce is the global reach it has. Even small businesses operating out of homes can sell to customers on the other side of the world. This availability to sell to anyone anywhere makes sure success is inevitable.
- No Physical Overheads
B2C has primarily been dominated by in-store purchases where consumers need to visit a physical store in order to buy something from a brand. By introducing an eCommerce element to business, management can lower overhead costs. Shutting down brick and mortar stores which do not make a profit and spending a fraction of the cost on marketing, companies can send consumers to the online store to make purchases.
- More Data to Profile Customers
When you move your business online you open the door to more information about your customers and more ways to target them directly. Using analytics tools like Google Analytics you can discover demographical information about your consumers as well as psychographic information like consumer interests and values. This information can help you create a persona of your consumers that will inform how you talk to them through your website and any marketing material.
- Trackable Marketing
Traditional marketing methods have always been hard to track but, through eCommerce, online marketing can be easy to implement and track conversions. Attribution models seek to show the importance of different marketing channels in achieving business success online. Reports through Google Analytics can show how a customer-first came to your website, how many visits it took for them to convert, and the page that a customer converted on. With this information, you can build a stronger website that converts better than your competition.
Dropshipping is a lucrative B2C business model that has been proven successful with a lot of Oberlo Merchants. Running an online store through dropshipping means holding no inventory, and only placing product orders as they come in from your customers. There is no need to worry about packaging, shipping, and storage costs as these fall on your supplier who ships products straight to your customers.
B2C dropshipping is a great business solution as it allows small business to make bigger profits and scale according. With potential customers located across the global B2C dropshipping enables businesses to save money on packaging and delivery while still building a strong brand that customers can rely on.
What is B2C Marketing?
B2C marketing refers to all the marketing techniques and tactics used to promote products or services to end consumers. Unlike B2B marketing, which often relies on building long-term personal relationships and focusing on customer education, B2C marketing aims to invoke an emotional response and capitalize on the value of the brand.
B2C marketers know that their customers are prone to making impulse purchases and typically make buying decisions independently. They can be swayed by various factors, including a trendy brand, quality customer service, convenience (free and fast shipping), and social proof.
However, not all buyers respond to the same marketing methods, hence why good B2C marketing is based on market segmentation and targeted messaging. In order to craft effective promotional campaigns, marketers need to consider the best practices for each channel and target audience and tailor their efforts to achieve the highest possible return on investment.
The Best B2C Marketing Strategies
Effective B2C campaigns begin with extensive market research. To craft effective messages and select the right campaign elements, B2C businesses need to know who their customers are, what preferences and pain points they have, what they want, and where to find them. Marketing personas that represent specific market segments are often used to assist marketers with the development of targeted promotional campaigns.
Due to the rapid growth of eCommerce industry and the increasing influence of social media channels, B2C marketing strategies are constantly evolving. Yet, some of the most powerful strategies include:
- Social media marketing and advertising
- Paid search advertising
- B2C content marketing
- Email marketing
- Creative contests
- Loyalty and reward programs
- Affiliate marketing
- SEO optimization
- Giveaways and free add-ons
- Influencer marketing
- Mobile-first marketing
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Want to Learn More?
- Online Marketing Strategies For Your eCommerce Store
- 15 Creative Marketing Tactics Online Stores Use (That You Should Too)
- Social Media Marketing for Small Business Explained
- The Complete Guide To Marketing Channels
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