One of the biggest shopping trends the ecommerce world has seen in recent years is the rise of the subscription model. With the global online subscription market expected to increase by 64.6%, to hit $120 billion, this year, it’s clear the tide is turning. 

If transitioning to or starting a subscription business is something you’re considering, you’ll need to know what the benefits of the subscription model are.

So, why are subscriptions so popular?

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Top subscription benefits for customers

A recent survey studying why US shoppers use subscription services shows that variety, comfort, convenience, and accessibility rank among their top motivations.

According to consumers, the biggest reason they use subscription services is the quality of products they can get. As many as 12.4% say subscription services offer higher quality items than they’re able to acquire elsewhere. This is followed by the convenience it offers over shopping in-store. 10.2% of shoppers cite this as a benefit they get from subscription services.

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The third- and fourth-biggest benefits of subscription models are enjoyment and accessibility. 9.8% of shoppers say subscription models give them joy and fun, and nine percent say it was the only way they could get the product.

Convenience and time are factors that often go hand in hand, so it’s no wonder that being able to save time also ranks among the top subscription benefits. 8.8% of consumers cite this as a reason for using subscription services.

Even household products and daily necessities are being offered by subscription models these days, which can be helpful to those who consider shopping for such items a chore. 8.6% of US consumers say one of the benefits of subscription models is the ability to purchase products without having to remember to do so.

The seventh- and eighth-largest benefits of subscription models are being able to avoid people by not visiting a brick-and-mortar store and being able to save money. 8.5% and 8.3% of shoppers cite these as reasons they use subscription services, respectively.

Rounding out the top 10 benefits of subscription models for customers are the ability to access a wider range of products and being able to avoid fraud and/or theft. Around 7% of consumers cite these as reasons they use subscription services.

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