How Many Millennials Use Social Media in the US? (2023–2027)

The latest data on consumer spending by generation shows that millennials have the second-highest annual expenditure in the United States, after Generation X. If this generation is among your target audience, having a personalized social media strategy that caters to them can increase your brand’s reach and revenues. To do this, not only will you need to know what millennials buy online, you also must understand how many millennials use social media in the US.

Here’s a look at millennials’ use of social media in recent years. 

Millennials on social media statistics: 2023–2024

According to a recent survey, millennials’ use of social media in terms of the number of users is expected to rise to 68.8 million in 2024, marking a 0.44% increase from 2023. This makes it the generation with the highest number of social media users. In comparison, the generation with the second-largest number of social media users is Gen Z, with 60.7 million.

Despite the increase in millennials’ use of social media, its growth rate pales in comparison with that of Gen Z. The number of Gen Z social media users in 2024 represents a 7.62% annual rise. Meanwhile, the number of Gen X social media users is set to fall by 1.2%, from 51.8 million to 51.2 million. Baby boomers’ usage is also predicted to dip, as the number of users decreases by 1.4%, from 36.9 million to 36.4 million.

How many millennials use social media: 2025–2027

According to analysts’ forecast, millennials’ use of social media will continue to rise over the next few years. In 2025, the number of millennial social media users is predicted to rise by 0.58%, to 69.2 million. Another increase is expected in 2026. This will be by 0.43%, to a total of 69.5 million millennial social media users. By 2027, this figure is expected to be 69.7 million, following a 0.29% increase—the slowest annual growth rate in at least four years.

From 2023 to 2027, millennials’ use of social media in terms of the number of users is forecast to rise by a total of 1.2 million. This corresponds to an overall increase of 1.75% and an average annual growth rate of 0.44%. 

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