How Many People Use Pinterest? (2016–2024)
How many people use Pinterest? This is one of the first and most important Pinterest statistics brand owners need to know before creating a Pinterest marketing plan. Having a clear picture of the number of Pinterest users there are today and how that number has grown over the years can help you understand how you can craft an effective strategy.
Here’s a look at the evolution of the number of active users on Pinterest from 2016 to 2024.
How many people use Pinterest: key data
- Pinterest reached a record high of 522 million monthly active users (MAUs) in Q2 2024, marking two consecutive years of quarterly growth and an 8.3% increase from Q2 2023.
- The largest surge in Pinterest's user base occurred in 2020, driven by the COVID-19 pandemic, which increased users by 37% to reach 459 million by the end of the year.
- Pinterest experienced its first annual decline in user base in 2021, dropping by 6.1%—a return to pre-pandemic norms following a period of exceptional growth during 2020.
- The United States leads in Pinterest users with 92.5 million, followed by Brazil (40.8 million) and Mexico (25.2 million). European countries like Germany and France also have significant user bases.
Pinterest MAU annual breakdown
|
Year |
No. of Pinterest users (as of Q4 of each year unless otherwise indicated) |
Annual change |
|
2016 |
160 million |
|
|
2017 |
216 million |
+35.0% |
|
2018 |
265 million |
+22.7% |
|
2019 |
335 million |
+26.4% |
|
2020 |
459 million |
+37.0% |
|
2021 |
431 million |
-6.1% |
|
2022 |
450 million |
+4.4% |
|
2023 |
498 million |
+10.7% |
|
2024 (as of Q2) |
522 million |
+8.3% (from Q2 2023) |
How many people use Pinterest?
According to the latest statistics, the number of active users on Pinterest in Q2 2024 is 522 million—the highest number ever recorded. This represents an 8.3% increase from the previous year and a 0.8% quarterly increase from Q1 2024’s 518 million.
The number of Pinterest users in Q2 2024 marks two full years of consecutive quarterly increases. After holding steady at 433 million users in Q1 2022 and Q2 2022, the number rose to 445 million in Q3 2022, before closing the year at 450 million users. In 2023, its user base expanded every quarter.
Prior to 2021, the number of users on Pinterest had been rising every year. In Q4 2016, there were 160 million active users on Pinterest, approximately one-third of the current figure. This number grew by 35% in Q4 2017, when the number of Pinterest’s MAU reached 216 million. A year later, it increased to 265 million, before hitting 335 million in 2019.
2020 saw a huge surge, which analysts attribute to the COVID-19 pandemic. By the end of the year, the number of active users on Pinterest had soared to 459 million.
The decline in late 2021 marks the first annual fall in Pinterest’s user base since at least 2016. According to experts, this was a sign that social media usage was returning to pre-pandemic norms and levels.
In terms of quarterly growth, between Q1 2016 and Q1 2024, the number of Pinterest users declined just four times—in Q2 2018, when it fell by a slight 3.3%, and in the final three quarters of 2021.
Number of users of Pinterest: ranked by country
As the number of Pinterest users surpasses the half-billion mark, as a brand, it presents an intriguing opportunity for brands considering advertising on the platform. However, doing some initial research to understand the geographic distribution of Pinterest’s users can help you decide the extent of your investment in advertising efforts on the platform.
|
Country |
No. of Pinterest users |
|
1. United States |
92.5 million |
|
2. Brazil |
40.8 million |
|
3. Mexico |
25.2 million |
|
4. Germany |
19.6 million |
|
5. France |
17.0 million |
|
6. United Kingdom |
14.7 million |
|
7. Argentina |
10.7 million |
|
8. Italy |
10.0 million |
|
9. Canada |
9.9 million |
|
10. Colombia |
9.5 million |
According to recent data ranking Pinterest users by country, the United States is home to the biggest number of Pinterest users, with 92.5 million. Brazil ranks second, with 40.8 million, followed by Mexico, with 5.2.7 million. European countries Germany and France round out the top five, with 19.6 million and 17 million, respectively. This data underscores the importance of tailoring your advertising strategy to target the platform's most active regions effectively.