Chart showing: Pinterest Users by Country

Pinterest Users by Country

Pinterest is one of the fastest-growing social media platforms in the United States. But how many Pinterest users are there in the US, and how does that number compare to other countries?

If you’re thinking about crafting a Pinterest marketing plan, knowing the breakdown of Pinterest users by country (especially your target market) gives you an idea of how much effort you should be dedicating to the platform.

Here’s a look at the latest distribution of Pinterest users by country.

Pinterest users by country: table


Number of Pinterest users in 2024

1. United States

89.9 million

2. Brazil

38.9 million

3. Mexico

24.7 million

4. Germany

19.3 million

5. France

17.3 million

6. United Kingdom

14.7 million

7. Italy

10.5 million

8. Argentina

10.4 million

9. Canada

10.0 million

10. Colombia, Spain

9.6 million

Pinterest users by country in 2024

As of Q4 2023, there were 498 million Pinterest users worldwide. But where are they located?

According to recent data ranking Pinterest users by country, the United States is home to the highest number of Pinterest users, with 89.9 million. For a clearer perspective, this is lower than the number of Instagram and TikTok users there, which total around 170 million and 150 million, respectively.

This figure also represents 30.7% of the US population aged 13 and above, which means that just under one in three consumers in the US are active users of Pinterest. Breaking this down further, we see that the gender demographic of Pinterest users in the US is skewed heavily toward females⁠—as many as 71.3% (nearly three in four) of Pinterest users there identify as women.

The number of Pinterest users in the US is also more than two times that of Brazil, which ranks second on the list analyzing Pinterest users by country. There are around 38.9 million Pinterest users in Brazil, the highest of any South American nation.

This is followed by Mexico and Germany, with 24.7 million and 19.3 million, respectively. France rounds out the top five on the list breaking down Pinterest users by country, with 17.3 million. The United Kingdom follows close behind, with 14.7 million. 

Italy, Argentina, and Canada are not too far behind the top six. All three countries have around 10 million Pinterest users. Completing the list are Colombia and Spain in joint-10th place, with 9.6 million Pinterest users.

Of the 10 countries on the list ranking Pinterest users by country, six are from the Americas and the remaining four are from Europe.

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