Most Popular Electronics Worldwide
Be it laptops, smartphones, tablets, or even smart speakers, there are many devices with which consumers today can keep entertained and do their shopping. As an ecommerce business owner, knowing what the most popular electronics used by shoppers today are can help you customize your online marketing strategy and grow your business.
This begs the question: What is the most popular device consumers use these days?
Most popular consumer electronic products: table
|
Electronic device |
Percentage of internet users who own the following electronic device |
|
Mobile phone (any) |
97.7% |
|
Smartphone |
97.4% |
|
Laptop or desktop computer |
58.8% |
|
Smart TV |
47.9% |
|
Tablet device |
32.2% |
|
Smart wrist device (any) |
30.8% |
|
Smartwatch |
25.3% |
|
Games console |
18.7% |
|
Smart home device |
17.1% |
|
TV streaming device |
16.5% |
Most popular electronic devices in 2024
According to a recent report published in 2024, mobile phones top the list of the most popular electronics, worldwide. The data shows that nearly all (97.7%) consumers own mobile phones.
Of the different types of mobile phones, smartphones are the most popular. They’re owned by 97.4% of global consumers. In comparison, just 6.6% of consumers own feature phones. These are mobile phones that are equipped with basic functions, such as the ability to make calls, send texts, and access the internet but lack the advanced features of a smartphone, like a quality camera.
Next on the list of the most popular electronic devices worldwide are laptops and desktop computers. Together, they’re owned by 58.8% of global consumers. Despite being the two most popular electronics worldwide, there’s a 38.6 percentage-point difference separating the number of people owning smartphones and laptops or desktops. In other words, many more consumers own smartphones than laptops or desktops. According to industry analysts, this is because smartphones are outperforming laptops in terms of features and have become consumers’ main computing devices.
The third-most popular electronic device is smart televisions—just under half (47.9%) of people worldwide own at least one. This is followed by tablet devices and any kind of smart wrist devices, at 32.2% and 30.8%, respectively.
Just over one-quarter (25.3%) of global consumers own smartwatches, and another 18.7% have games consoles. Next are smart home devices and TV streaming devices, owned by 17.1% and 16.5% of global consumers, respectively.
Rounding out the list of the most popular electronics worldwide are smart wristbands, which are owned by 12.6%.