Most Popular Phone Brands in 2023 (by Shipments)
Not only is it the manufacturer with the second-largest smartphone market share worldwide, latest numbers also show that South Korean phone maker Samsung topped the list of the most popular phone brands in Q1 2023 in terms of smartphone shipments.
Top smartphone brands ranked by number of shipments
Recent data on the top smartphone brands ranked by the number of shipments shows that Samsung shipped out 60.6 million of its smartphone units in Q1 2023. This is 18.7% less than the total number of phone shipments it made in Q1 2022. It also makes up 22% of the global smartphone shipments market share. In other words, almost one out of every four smartphones delivered in Q1 2023 was manufactured by Samsung.
In second place, rival brand Apple shipped out 58 million smartphones in Q1 2023, a 1.7% annual decrease and accounting for a 21% market share.
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Together, Samsung and Apple’s global smartphone shipments market share total 43%, which means that more than two out of five smartphones sent out in Q1 2023 were produced by these two companies.
Third on this list of top smartphone companies (by shipment) is Xiaomi, which shipped 30.5 million devices in Q1 2023. This represents a 21.8% year-over-year decrease.
Incidentally, two years ago, the company reported record revenue growth of 64% in the second quarter of last year, during which it outperformed Apple to become the second-largest smartphone manufacturer.
The fourth-most popular phone brand is Oppo, with 24 million shipments in Q1 2023. This marks a 22.3% annual decrease, a significant dip from last year’s numbers. Rounding out the list of the top smartphone brands is vivo, which shipped 21.2 million devices, a 14.5% annual fall.
None of the phone brands on this list increased its number of mobile shipments year on year. The only phone maker to increase its number of shipments from Q4 2022 to Q1 2023 is Samsung, by 3.9%. In total, 194.3 million smartphones across all brands were shipped in Q1 2023, a 14.9% annual fall.
Of the five most popular phone brands, four are from Asia—specifically, China and South Korea. Apple is the only non-Asian brand to make the list.