Not only is it the manufacturer with the largest smartphone market share worldwide, latest numbers also show that US phone maker Apple topped the list of the most popular phone brands in Q4 2022 in terms of smartphone shipments.

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Top smartphone brands ranked by number of shipments

Recent data on the top smartphone brands ranked by the number of shipments shows that Apple shipped out 70 million of its smartphone units in Q4 2022. This is 14.1% less than the total number of phone shipments it made in Q4 2021. It also makes up 23% of the global smartphone shipments market share. In other words, almost one out of every four smartphones delivered in Q4 2022 was manufactured by Apple.

In second place, rival brand Samsung shipped out 58.3 million smartphones in Q4 2022, a 15.5% annual decrease and accounting for a 19.2% market share. 

Together, Samsung and Apple’s global smartphone shipments market share total 42.2%, which means that more than two out of five smartphones sent out in Q4 2022 were produced by these two companies.

Third on this list of top smartphone companies (by shipment) is Xiaomi, which shipped 33.2 million devices in Q4 2022. This represents a 26.2% year-over-year decrease. 

Incidentally, less than two years ago, the company reported record revenue growth of 64% in the second quarter of last year, during which it outperformed Apple to become the second-largest smartphone manufacturer. 

The fourth-most popular phone brand is Oppo, with 29.6 million shipments in Q4 2022. This marks a 12.7% annual decrease, a significant decrease from last year’s numbers. Rounding out the list of the top smartphone brands is vivo, which shipped 23.4 million devices, a 20.1% annual decrease. 

None of the phone brands on this list increased its number of mobile shipments year on year. The only phone makers to increase their number of shipments from Q3 to Q4 2022 are Apple, by 42.3%, and OPPO, by a marginal 0.3%. In total, 303.9 million smartphones across all brands were shipped in Q4 2022, an 18.2% annual fall.

Of the five most popular phone brands, four are from Asia—specifically, China and South Korea. Apple is the only non-Asian brand to make the list.

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