With the online shopping boom and rising ecommerce sales in the US year after year, it should come as no surprise that the online grocery market has also been growing pretty quickly in recent years.

In 2023, online grocery sales in the US are expected to hit $160.91 billion, spurred by approximately 147.8 million digital grocery buyers across the country. 

This sales figure is forecast to mark a 14.8 percent annual increase from the previous year. Between 2019 and 2026, the largest annual increase came in 2020 when the online grocery market in the US grew 55.6 percent year over year.

Looking forward, from 2024 to 2026, online grocery sales in the US are expected to continue growing—albeit at a marginally slower rate of around 15 percent on average per year. 

Similarly, the number of digital grocery buyers in the US is also expected to rise. It’s set to rise by 2.5 percent in 2024 to hit 151.5 million, surpassing the 150 million mark for the first time. 

These online grocery sales statistics show that the market is set to more than triple from 2019 to 2026, with an increase of $166 billion spent in just seven years. 

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Online Grocery Sales During the Coronavirus Pandemic

The US online grocery market experienced a massive boom in 2020 as a result of the coronavirus pandemic.

With brick-and-mortar stores shut and consumers mostly staying indoors to stem the spread of the virus, most shoppers resorted to going online to purchase groceries.

According to the latest online grocery sales statistics, tens of millions of US consumers purchased groceries via the internet for the very first time during the pandemic. 

Experts say grocery retailers also helped to boost online their grocery sales by adapting to the situation. Not only did many begin to offer curbside pickups, but delivery apps also enhanced their features to provide added incentives.

Online Grocery Market: Top Players

But where are US consumers doing their online grocery shopping?

Recent statistics on the best online grocery stores in the US show that Walmart is currently the nation’s favorite, and is expected to generate $37.6 billion in online grocery sales in 2022. This is followed by Amazon with $35.1 billion. Together, these top two online grocery stores are expected to bring in over $72 billion in ecommerce grocery sales.

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