Top Video Marketing Platforms in 2024
Demand for video is on the rise. This is according to the latest video marketing statistics, which show that as many as nine in 10 consumers say they want to see more video content from brands.
Before jumping straight into launching a video marketing strategy for your business, you need to study the latest video marketing trends. This includes knowing what the top video marketing platforms and types are in 2024.
Here’s a look at the list of the top video marketing platforms and video types businesses are expected to use this year.
Top video marketing platforms: 10 most popular
|
Video marketing platform |
Percentage of video marketers using the platform |
|---|---|
|
1. YouTube |
90% |
|
2. Facebook |
86% |
|
3. Instagram |
79% |
|
4. LinkedIn |
76% |
|
5. Webinar |
70% |
|
6. X (Twitter) |
69% |
|
7. TikTok |
69% |
|
8. Facebook Live |
68% |
|
9. Interactive Video |
65% |
|
10. Snapchat |
57% |
A recent report shows that YouTube currently leads the ranking of top video marketing platforms. Nine out of every 10 marketers say they use the video-sharing site to share video content.
YouTube’s popularity among marketers is no surprise, considering the platform’s 933 million-strong user base worldwide. If you are planning to advertise on YouTube, make sure to arm yourself with key YouTube statistics for a more effective strategy.
Second on the list of the top video marketing platforms is Facebook, which is used by 86% of brands. This is four percentage points lower than that of YouTube, and comes despite its higher number of users.
Instagram and LinkedIn rank next, with 79% and 76%, respectively. Webinar-hosting sites follow on the list of the top video marketing platforms, used by 70% of marketers.
Sixth and seventh on the ranking of the top video marketing platforms are X, formerly known as Twitter, and TikTok. Two-thirds (69%) of businesses use these channels for video marketing. Despite its relatively high position on this list, the same study shows that TikTok is viewed as a less effective option for video marketing—more than half (52%) of marketers named it as ineffective.
Facebook Live follows on the list of the top video marketing platforms. In eighth place, it is used by 68% of brands. Interactive videos and Snapchat complete the list of the top video marketing platforms, used by 65% and 57% of marketers, respectively. It’s worth noting that Snapchat’s popularity as a video marketing platform has risen tremendously over the past year. In 2023, just 13% of brands used it for video marketing, a difference of 43 percentage points.