Chart showing: Top YouTube searches worldwide (Q2 2024)

Top YouTube Searches in 2024

The role of YouTube in digital marketing cannot be denied. Not only is it one of the most popular social media platforms, but it’s also the second-most-used search engine, after Google. This makes it an effective and important channel for brands to reach buyers and grow sales.

To understand what’s trending on YouTube, we need to look at what sort of queries users are carrying out on the platform—in other words, the top YouTube searches. This will give you a better idea of what’s popular, which you can then incorporate into your video marketing strategy on YouTube.

Top YouTube searches worldwide (Q2 2024)

According to the latest data, in Q2 2024, the query “song” topped the list of the most popular searches on YouTube. This is followed by “movie,” which has a search index of 62 against an index of 100 for “song.”

The data does not classify the top YouTube searches by the absolute search volume each keyword receives on the video-sharing platform. Instead, it ranks them according to the search volume of a keyword relative to the top-performing query. This means that, with an index of 62, the search term “movie” received 62% of the total search volume received by the top-ranking keyword on YouTube, “song.”

“Video” ranks third on the most popular searches on YouTube. With an index of 45, this search term received less than half of the search volume received by the top query, “song.” This is followed by search terms “songs” and “Hindi,” with indexes of 35 each. 

Here’s a full list of the top YouTube searches worldwide in Q2 2024.

Most searched on YouTube today: Table

Top YouTube searches

Search index

1. Song

100

2. Movie

62

3. Video

45

4. Songs

35

5. Hindi

35

6. DJ

24

7. Cartoon

21

8. Cartoon cartoon

20

9. Film

19

10. Music

18

As a video-sharing platform, it’s no wonder many of the top searches on YouTube pertain to music, shows, and movies. This is an important YouTube trend to keep in mind when marketing on YouTube. Knowing how users interact with YouTube can also give you more insight and help to guide your strategy. For instance, in 2024, the average time spent on YouTube is expected at 48.7 minutes per day.

YouTube users by country (2024)

Chart showing: YouTube users by country (2024)

The report also shows a breakdown of YouTube users by country, which reveals that India is home to the largest number of YouTube users. The latest estimate puts this figure at 476 million in 2024. The United States and Brazil follow, with 238 million and 147 million, respectively.

Country

Number of YouTube users

1. India

476 million

2. United States

238 million

3. Brazil

147 million

4. Indonesia

139 million

5. Mexico

84.2 million

6. Japan

79.4 million

7. Pakistan

66.1 million

8. Germany

65.7 million

9. Vietnam

63 million

10. Philippines

58.1 million

Top YouTube searches in India (2023)

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Top searches on YouTube in India

Search Index

1. Song

100

2. Movie

56

3. Video

42

4. Songs

28

5. Gana

21

6. DJ

18

7. Cartoon

18

8. Cartoon cartoon

18

9. Status

15

10. New song

15

 

Top YouTube searches in the US (2023)

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Top searches on YouTube in the US

Search Index

1. The

100

2. How to

42

3. You

33

4. Song

30

5. Music

20

6. Songs

20

7. Baby

14

8. Game

11

9. Video

10

10. Reaction

10

 

Top YouTube searches in Brazil (2023)

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Top searches on YouTube in Brazil

Search Index

1. Música

100

2. Filme

96

3. MC

81

4. Musica

69

5. Desenho

63

6. Funk

45

7. Filmes

42

8. Musicas

33

9. Tiktok

26

10. Maria clara

25

 

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