Top YouTube Searches
The role of YouTube in digital marketing cannot be denied. Not only is it one of the most popular social media platforms, but it’s also the second-most-used search engine, after Google. This makes it an effective and important channel for brands to reach buyers and grow sales.
To understand what’s trending on YouTube, we need to look at what sort of queries users are carrying out on the platform—in other words, the top YouTube searches. This will give you a better idea of what’s popular, which you can then incorporate into your video marketing strategy on YouTube.
Top YouTube searches in Q1 2023
According to the latest data, in Q1 2023, the query “song” topped the list of the most popular searches on YouTube. This is followed by “movie,” which has a search index of 55 against an index of 100 for “song.”
The data does not classify the top YouTube searches by the absolute search volume each keyword receives on the video-sharing platform. Instead, it ranks them according to the search volume of a keyword relative to the top-performing query. This means that, with an index of 55, the search term “movie” received 55% of the total search volume received by the top-ranking keyword on YouTube, “song.”
“Video” and “songs” are the third- and fourth-most popular searches on YouTube. With an index of 36 and 32, respectively, these two search terms received around one-third of the search volume received by “song.” This is followed by the search term “DJ,” which has an index of 21.
Number six and seven on the list of the top searches on YouTube in Q1 2023 are “music” and “dance,” with indexes of 17 and 16, respectively. The search term “cartoon cartoon” follows, with an index of 15. The queries “cartoon” and “movies” round out the list of the 10 most popular searches on YouTube in Q1 2023. Both have indexes of 14.
As a video-sharing platform, it’s no wonder all of the top searches on YouTube pertain to music, shows, and movies. This is an important YouTube trend to keep in mind when marketing on YouTube. Knowing how users interact with YouTube can also give you more insight and help to guide your strategy. For instance, in 2023, the average time spent on YouTube is expected at 47.5 minutes per day.