The role of YouTube in digital marketing cannot be denied. Not only is it one of the most popular social media platforms, but it’s also the second-most-used search engine, after Google. This makes it an effective and important channel for brands to reach buyers and grow sales.

To understand what’s trending on YouTube, we need to look at what sort of queries users are carrying out on the platform—in other words, the top YouTube searches. This will give you a better idea of what’s popular, which you can then incorporate into your video marketing strategy on YouTube.

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Top YouTube searches 2022 Q1

According to the latest data, in the first quarter of 2022, the query “song” topped the list of the most popular searches on YouTube. This is followed by “movie,” which has a search index of 53 against an index of 100 for “song.”

The data does not classify the top YouTube searches by the absolute search volume each keyword receives. Instead, it ranks them according to the search volume of a keyword relative to the top-performing query. This means that, with an index of 53, the search term “movie” receives 53% of the total search volume received by the top ranking keyword on YouTube, “song.”

“Video” and “songs” are the third- and fourth-most popular searches on YouTube. With an index of 35% each, these two search terms receive just over one-third of the search volume received by “song.” This is followed by the search term “DJ,” which has an index of 21. 

Number six on the list of the top searches on YouTube is “music,” which has an index of 15. “Cartoon” and “TikTok” follow, with indexes of 14 each. The queries “new song” and “movies” round out the list of the 10 most popular searches on YouTube in Q1 2022. Both have indexes of 13.

As a video-sharing platform, it’s no wonder most of the top searches on YouTube pertain to music and movies. In fact, the only query that does not directly relate to music or movies is “TikTok.” But given the social network’s rise in recent years and growing influence in the music scene, it’s no surprise that “TikTok” currently ranks among the top YouTube searches.

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