Because it’s the most popular search engine in the world, Google is the search engine that most businesses focus their SEO efforts on. But what are the top Google searches carried out by consumers and internet users all over the world?

Start selling online now with Shopify

Start your free trial

Most searched words on Google in Q2 2023

Recent data published analyzed the 10 most popular searches on Google. It shows that, as of Q3 2023, the most searched word in the first quarter of this year is “Google” itself, with an index of 100.

To determine the top Google searches, the data uses the “index vs query” unit, which measures a query’s search volume against that of the top query. In other words, a search query with an index of 80 received 80 percent of the total search volume of the top query, which, in this case, is “Google.”

→ Click Here to Launch Your Online Business with Shopify

After “Google,” the second-most searched word on Google is “you,” which has an index of 88. With an index of 83 in third place, the keyword “weather” ranks next. This is followed by “YouTube,” the popular video-sharing website, with an index of 81. Incidentally, YouTube is one of Google’s subsidiaries. 

The fifth-most-popular search on Google is “Facebook,” the king of social media, which has an index of 68. The high search volume for Facebook should come as no surprise, considering the social media platform’s massive user base of more than 3 billion and that it ranks among the three most visited websites worldwide. “Facebook” is also the second-highest-ranked social media-related search query, after YouTube. 

“Translate” is the sixth-most-popular search on Google, with an index of 56. The next query on the list is “WhatsApp,” whose search index is 54. “Instagram” and “Amazon” follow, with indexes of 45 and 43, respectively. Rounding out the 10 most searched keywords on Google of Q3 2023 is “news.” It has a search index of 42. 

This list of top Google searches provides valuable insight into how consumers behave on the internet and their online consumption habits. As an ecommerce business owner, it helps to know how your target audience is spending their time online as it allows you to better cater your content to them.

These most searched words on Google are also in line with consumers’ top reasons for using the internet, which include staying in touch with family and friends, keeping up-to-date with news and events, watching videos, as well as researching products and brands.

Start selling online now with Shopify

Start your free trial

Want to Learn More?