Are you thinking about creating or improving your small business website? Good idea!

In 2021, websites are an essential aspect of business – regardless of what industry you’re in. And if you want to leave a lasting impression, you need to make sure that you create a website that stands out.


In this article, we’ve hand-picked 25 of the best small business website examples to help guide and inspire your efforts. Then, we’ll finish by answering some common questions about small business websites.

Now, let’s cut to the chase.

Start selling online now with Shopify

Start your free trial

25 of the Best Small Business Website Examples

Here are 25 of the best small business website examples to help inspire your efforts – all built with Shopify.

  1. Men’s fashion: Velasca
  2. Children’s products: Milk
  3. Sunglasses: Shwood Eyewear
  4. Women’s fashion: Newton Supply Co.
  5. Sportswear: Rhone
  6. Footwear: Allbirds
  7. Outdoor gear: Madsen
  8. Jewelry: Bluboho
  9. Accessories: Super Team Deluxe
  10. Cosmetics: MFMG Cosmetics
  11. Lifestyle: LEIF
  12. Boutique: La La Land
  13. Designer products: Studio Neat
  14. Travel products: Minaal
  15. Digital products: Modern Market
  16. Furniture: Wrightwood Furniture
  17. Furniture: Brosa
  18. Home decor: Ivory & Deene
  19. Technology: Ratio Coffee
  20. Food products: I Love Mole
  21. Nutrition: Press London
  22. Art: Tattly
  23. Unique products: Pop Chart
  24. Pet products: Zee.Dog
  25. Weddings: Silk and Willow

Let’s take a closer look at each of these small business website design examples.

1. Men’s Fashion: Velasca

Small Business Website Example: Velasca

Velasca sells handmade Italian leather shoes and accessories. Its website is clean and simple, and showcases the brand’s distinctive Italian atmosphere. Notice the carefully chosen fonts and high-quality images. Also, the menu includes hand-drawn illustrations for every link. These pictures help make it clear what type of shoes or accessories the link leads to.

2. Children’s Products: Millk

Small Business Website Example: Milllk

Millk is an Australian clothing brand for babies and children. Like the brand’s clothes, the website features soft and muted colors. There’s also plenty of images highlighting product materials and design. The menu is straightforward and easy to access from anywhere on the website. Plus, this small business website example uses a mobile-responsive design. 

3. Sunglasses: Shwood Eyewear

Small Business Website Example: Shwood Eyewear

Shwood Eyewear designs and sells wooden sunglasses. This small business website layout is designed to showcase the brand’s outdoorsy lifestyle. The website is simple, but there are plenty of high-quality video clips and images of their products.

4. Women’s Fashion: Newton Supply Co.

Small Business Website Example: Newton Supply Co.

Newton Supply Co. designs and handcrafts beautiful waxed totes and bags in the USA. This small business website layout is clean and straightforward. It also makes great use of the company’s story. Visitor’s eyes are drawn to the photographs of the unique products captioned in a simple serif font.

5. Sportswear: Rhone

Small Business Website Example: Rhone

Rhone makes innovative high tech sportswear and apparel for men who live an active lifestyle. The website uses bold fonts and monotone colors to place emphasis on the products. It features plenty of high-quality images and calls-to-action, like “Shop Now” and “Select a Size.”

6. Footwear: Allbirds

Small Business Website Example: Allbirds

Allbirds is a footwear company that puts sustainability and natural materials first. This small business website example is minimal and sleek, and it’s overflowing with stunning product images. The extensive drop-down menu makes navigation easy. Plus, the product pages showcase the features and benefits of each product.

7. Outdoor Gear: Madsen

Small Business Website Example: Bucket Bike

Madsen makes and sells unique “Bucket Bikes” for the whole family. The brand is all about comfort and fun, and the website reflects these values. It uses bright, bold colors to create a feeling of playfulness. The site also provides plenty of instructional videos to help customers get the most out of their purchases.

8. Jewelry: Bluboho

Small Business Website Example: Bluboho

Bluboho is an online jewelry store. This small business website example pairs strong branding with practical functionality. The photographs are stunning and perfectly showcase the beautiful designs. As visitors scroll down the homepage, they’re prompted to sign up for Bluboho’s mailing list. Product pages feature plenty of images and details. Plus, the site is optimized for mobile devices.

9. Accessories: Super Team Deluxe

Small Business Website Example: Super Team

Super Team Deluxe sells stickers, pins, hats, and accessories inspired by internet pop culture. This small business website example uses bold colors and wacky fonts to illustrate the brand’s character. Plus, colorful animations pop up every time you move your mouse. Make sure to check out “The Wall of Humility” at the bottom of the home page to see this brand strut its stuff.

10. Cosmetics: MFMG Cosmetics

Small Business Website Example: MFMG

MFMG Cosmetics stands for Makeup for Melanin Girls. This company is trying to bring more inclusivity to the cosmetic world by designing a line of cosmetic products for darker skin tones. The website is simple and optimized for mobile devices. It uses the colors of its products paired with minimalistic fonts. Note the call-to-action banner offering a 10% discount code for visitors who sign up for the mailing list.

11. Lifestyle: LEIF

Small Business Website Example: Leif

LEIF is a lifestyle brand selling “beautiful things for everyday living.” The brand sells through its website and its physical store in Brooklyn, New York. The website features muted color schemes with vibrant product images. The store sells a range of products in different categories and has created a straightforward drop-down-menu to make navigation easy.

12. Boutique: La La Land

Small Business Website Example: La La Land

La La Land is an online store featuring products created by a team of artists. The website shows the brand’s personality with pink and green accents. However, it also has a white background, which highlights the bold, colorful product designs. The drop-down menu is clear, using words in all caps with a sans-serif font.

13. Designer Products: Studio Neat

Small Business Website Example: Studio Neat

Studio Neat designs simple, minimal products to solve common problems. This small business website example is neat and user-friendly. It places the products front-and-center. Plus, the website does a great job of highlighting the founders and their story at the bottom of the home page.

14. Travel Products: Minaal

Small Business Website Example: Minaal

Minaal creates innovative luggage for travelers. The website is sleek and precise – just like the brand’s products. Minaal makes good use of social proof by highlighting notable websites that have featured its products. Plus, customers can purchase items from the site in multiple currencies. It also features a member’s community and blog.

15. Digital Products: Modern Market

Small Business Website Example: Modern Market

Modern Market sells a range of digital products and online courses. These include legal forms, Lightroom templates, and online photography classes. The website design exudes style and positivity, with high-quality photographs and a soft beige color scheme.

16. Furniture: Wrightwood Furniture

Small Business Website Example: Wrightwood Furniture

Wrightwood Furniture is a store in Chicago that now makes more than 12% of its revenue from its Shopify website. The site’s home page features a stunning image of its furniture store. The menu is simple and includes pictures to help users navigate. The website also provides a handy search filter.

17. Furniture: Brosa

Small Business Website Example: Brosa

Brosa sells furniture and homeware. The website’s colors are light and muted, and the site makes good use of high-quality photographs. The menu is comprehensive, and the top-bar includes essential links, such as “Contact & FAQ,” “Call Us,” and “Covid-19.”

18. Home Decor: Ivory & Deene

Small Business Website Example: Ivory & Deene

Ivory & Deene is a home decor store based in Australia. This small business website example promotes the luxury brand with an elegant color palette and subtle animated elements. Plus, the menu and search filters make navigation simple.

19. Technology: Ratio Coffee

Small Business Website Example: Ratio

Ratio Coffee sells high-tech coffee machines from its Shopify store. The brand is clearly aware of color psychology – a black, white, and grey color palette is often used by tech companies to emphasize balance and precision. The site also features high-definition videos of the company’s products.

20. Food Products: I Love Mole

Small Business Website Example: Guelaguetza

I Love Mole sells tasty food products often used in Mexican cuisine. The website uses a white background to draw visitor’s eyes to its colorful products. It also represents the vibrance of its products with striking orange and yellow accents. 

21. Nutrition: Press London

Small Business Website Example: Press London

Press London sells cold-pressed juices, groceries, and detox packages. The top bar includes three top-level categories with detailed drop-down menus to help users navigate the site. To help maintain its minimal style, the site uses icons for essential links, such as the shopping cart and search icons.

22. Art: Tattly

Small Business Website Example: Tattly

Tattly sells temporary tattoos created by a team of artists. The website features fantastic product images. It also uses bold colors to draw visitor’s attention to product promotions and calls-to-actions.

23. Unique Products: Pop Chart

Small Business Website Example: Pop Chart

Pop Chart sells unique and creative posters. The navigation menu is very different from most websites and showcases their edgy brand. This small business website example makes great use of bold fonts and colors.

24. Pet Products: Zee.Dog

Small Business Website Example: ZeeDog

Zee.Dog produces and sells innovative and stylish products for cats and dogs. This small business website design example has a sleek, futuristic design paired with bold, colorful product images. It also features brilliant copywriting that exudes its brand voice.

25. Weddings: Silk and Willow

Small Business Website Example: Silk & Willow

Silk and Willow is a wedding decor boutique that creates sustainable and environmentally-friendly products. The entire website is grey and white, which emphasizes the colors and variety of the brand’s products. Also, the site creates a rustic feel by using serif and typewriter fonts.

Why Do Small Businesses Need a Website?

Thirty years ago, a lot of people used physical directories, like the Yellow Pages, to find businesses. However, these days, people use search engines.

And, with 4.5 billion active internet users worldwide, it’s very likely that your target market is online.

Now, you might think it’s possible to get by with a Facebook business page and a phone number. But in reality, this is a quick way to fall behind the competition.

Here are some of the benefits of having a website for your small business:

  • A website allows potential customers to find your business and learn about your products or services.
  • Your website helps to establish credibility and build trust with potential customers.
  • You can use your website as a hub to run marketing campaigns on social media platforms or search engines.
  • Websites also help to level the playing field by allowing small businesses to compete in the same domain as larger businesses.

In short, the importance of a small business website cannot be overstated.

The Average Cost of Website Design for Small Businesses

While there’s no set rate, a custom small business website design typically costs between $500 and $10,000. However, you can create a professional website for just $39 per month using Shopify.

Custom website fees depend largely on the features your business needs. For example, most web designers charge more for adding features to sell online.

The Best Way to Make a Website for a Small Business: Shopify

Shopify provides everything a business needs to sell online and in person. 

This includes small business website essentials such as site customization, search engine optimization, and payment processing.

Want to know the best part? It’s incredibly simple to use.

Shopify provides plenty of small business website templates that anyone can customize – no coding skills required. 

Plus, you can add all sorts of features and functions to your website with just a few clicks using the Shopify app store. Want to collect email addresses to build a mailing list? No problem. Want to add upsells to your checkout process? Easy. 

Shopify App Store

In short, you can use Shopify to build a website that looks great and helps you grow your business.

To get started, check out this guide on How to Start an Online Store with Shopify in less Than 30 Minutes Flat.

Summary: Small Business Website Design Examples

Here are some of the key takeaways from these small business website examples featured in this article:

  • Think about your brand’s personality and voice. Then, choose colors, fonts, and design elements to represent your brand.
  • Opt for simple backgrounds to draw visitors’ attention to products, services, or calls-to-action.
  • Make sure your website is user-friendly by creating a simple menu and placing important links front-and-center.
  • Use compelling calls-to-action and make it easy for your customers to check out.

Do you have any questions about small business website best practices? Let us know in the comments below!

Start selling online now with Shopify

Start your free trial

Want to Learn More?