By: Kristi Hines October 12, 2017

When it comes to your marketing budget, you need some facts to backup an increase in time and money spent on specific strategies, such as social media marketing. Whether you’re trying to convince yourself or your boss that Facebook is worth the effort, we’ve got you covered. In this post, we’re going to look at the 60 most interesting Facebook statistics you need to inspire your Facebook marketing campaign. Best of all, this post contains the most recent data (2015 and up) as well as studies shared by Facebook itself.

Facebook Statistics – Usage

facebook statistics

First, let’s look at some general usage statistics for Facebook itself, including numbers direct from Facebook, Apple, Google, and the Pew Research Center. This will give you an idea of how many people are using Facebook on a regular basis, how often, and via what platforms. There won’t be any doubt after reading these numbers that Facebook is, in fact, the top social media network.

Facebook Statistics – Demographics

Next, let’s look at some demographic data about the active users of Facebook. Who they are, where they are, what they do, how much they make, and much more.

  • 56% of all Facebook users are men and 44% are women. (Facebook Audience Insights – Self Reported)
  • 40% of all Facebook users are married, 38% are single, 17% are in a relationship, and 4% are engaged. (Facebook Audience Insights – Self Reported)
  • Facebook users are primarily located in the US (12%), India (11%), Brazil (7%), Indonesia (5%), and Mexico (4%). (Facebook Audience Insights – Self Reported)
  • The top languages spoken by Facebook users are English (US – 31%), English (UK – 11%), Spanish (10%), Portuguese (Brazil – 7%), and Indonesian (5%). (Facebook Audience Insights – Self Reported)
  • The top job titles of all Facebook users are in Management (25%), Administrative Services (22%), Sales (17%), Production (14%), and Personal Care and Home Services (12%). (Facebook Audience Insights – Self Reported)
  • 68% of all Facebook users have a college education. (Facebook Audience Insights – Self Reported)
  • In the US, 74% of Facebook users are homeowners. (Facebook Audience Insights – Self Reported)
  • The top average household income ranges for Facebook users in the US are $50,000 – $75,000 (23%), $75,000 – $100,000 (19%), and $150,000 – $250,000 (15%). (Facebook Audience Insights – Self Reported)

Facebook Statistics – Messenger

facebook statistics

Facebook Messenger is proving to be as powerful to businesses looking to reach their target audience as the main Facebook platform. Here are stats from Facebook, Apple, and Google to tell you just how popular Messenger is and how important it could be for your business.

  • Facebook Messenger is used by 1.2 billion users (people and businesses) who exchange over 2 billion messages (automated and people-initiated) each month.  (Facebook Messenger)
  • Facebook Messenger is the 3rd most popular free app on the iTunes store and 9th on the Google Play store, making it currently more popular than the Facebook app on both stores. (Apple and Google Play)
  • There are over 100,000 active bots monthly on Messenger. (Facebook Messenger)
  • 59% message more today than two years ago and 56% of users expect messaging to increase in the next two years (50% one to one, 60% with groups, and 67% with businesses). (More Than a Message – Facebook)
  • 76% of users say messaging has improved their life and 1 in 2 say it has improved their relationships since it’s simpler, more ongoing, easier for groups, more frequent, and more thoughtful. (More Than a Message – Facebook)
  • 59% use messaging to connect with friends and family, and 54% use it to extend their network. (More Than a Message – Facebook)
  • 53% of 12,500 people surveyed by Nielsen are more likely to shop with a business they can message. (Shifts for 2020: Mobile Service Economy – Facebook)

Facebook Statistics – Content

Looking to create content for your Facebook audience? Here is data about Facebook stories, headlines, and more.

Facebook Statistics – Mobile

facebook statistics

Mobile users are starting to eclipse desktop users on many levels. Here is some statistics from Facebook about their mobile users that you can use to create better content and business on Facebook for your desired mobile audience.

Facebook Statistics – Video

If you make videos or want to broadcast live video, then these Facebook statistics should help you determine the best video content for your audience and why they should be posted

Facebook Statistics – Buying

facebook statistics

Facebook not only monitors activity on Facebook, but connects with other data providers to determine their user’s purchasing behavior. Here is some data to convince businesses that Facebook can be an important part of their buyer’s shopping journey.

Facebook Statistics – Advertising

Looking to advertise on Facebook? Here are some statistics to convince you that it’s a good idea and how to do it.

Did any of these Facebook statistics surprise you? Let us know in the comments!


  • Dennis Dodzi Nyavor


  • joe palladini

    wow, who would have thunk it

  • A lot of note worthy nuggets in here Kristi, Thank you!

  • Excellent selection of data, Kristi, thanks!!!

  • Kristi, I had translated to Brazilian Portuguese and replied a shorter version in my blog (with the credits). Please confirm me if it’s ok for you and Oberlo!

  • Norma Lewis

    where is my ebook i just got ? Facebook Statistics ????

  • James Simpson

    It’s just too bad that with all the stats there isn’t one stat specific to online ordering from a local shop via a Facebook engagement.

  • Fan Miller

    Do you have statistics software?

  • JimCyn Baithia

    i totally agree and what i’ve been expecting.

  • Tyler Cunningham

    Amazed. I knew FB was a power house of marketing ingenuity, but this was amazingly great information. Thanks.