When it comes to your marketing budget, you need some facts to backup an increase in time and money spent on specific strategies, such as social media marketing. Whether you’re trying to convince yourself or your boss that Facebook is worth the effort, we’ve got you covered. In this post, we’re going to look at the 60 most interesting Facebook statistics you need to inspire your Facebook marketing campaign. Best of all, this post contains the most recent data (2015 and up) as well as studies shared by Facebook itself.
Facebook Statistics – Usage
First, let’s look at some general usage statistics for Facebook itself, including numbers direct from Facebook, Apple, Google, and the Pew Research Center. This will give you an idea of how many people are using Facebook on a regular basis, how often, and via what platforms. There won’t be any doubt after reading these numbers that Facebook is, in fact, the top social media network.
- As of June 2017, Facebook has 1.32 billion daily active users on average and 2.01 billion monthly active users. (Facebook Company Info)
- In the US, 1 of every 5 minutes spent on mobile is on Facebook or Instagram. (Facebook Ads)
- 73% of people use Facebook for work. (Facebook Industries – Technology)
- The Facebook App is #1 in terms of time spent on mobile. (Facebook Industries – Entertainment)
- Facebook is the top social network, used by 79% of online adults in the US, followed by Instagram (32%), Pinterest (31%), LinkedIn (29%), and Twitter (24%). (Social Media Update – Pew Research Center)
- 76% of Facebook users are on Facebook daily. (Social Media Update – Pew Research Center)
- Facebook users access the network mostly by mobile (65%) on Android devices (65%). (Facebook Audience Insights – Self Reported)
- Facebook is the 7th most popular free app on the iTunes store and 29th on the Google Play store. (Apple and Google Play)
- Facebook sees 2 billion searches per day of its 2.5 trillion posts. (Facebook Will Make You Talk – TechCrunch)
- Facebook users follow close friends and family, acquaintances, celebrities, humor accounts, and brands – in that order. (Facebook and Instagram: A Tale of Two Feeds – Facebook)
- When connecting with brands, the ability to reach customer service, read or watch their content, stay updated on new products and trends, and to find out about new sales or promotions were most important. (How Facebook Users Engage with Ads – CPC Strategy)
Facebook Statistics – Demographics
Next, let’s look at some demographic data about the active users of Facebook. Who they are, where they are, what they do, how much they make, and much more.
- 56% of all Facebook users are men and 44% are women. (Facebook Audience Insights – Self Reported)
- 40% of all Facebook users are married, 38% are single, 17% are in a relationship, and 4% are engaged. (Facebook Audience Insights – Self Reported)
- Facebook users are primarily located in the US (12%), India (11%), Brazil (7%), Indonesia (5%), and Mexico (4%). (Facebook Audience Insights – Self Reported)
- The top languages spoken by Facebook users are English (US – 31%), English (UK – 11%), Spanish (10%), Portuguese (Brazil – 7%), and Indonesian (5%). (Facebook Audience Insights – Self Reported)
- The top job titles of all Facebook users are in Management (25%), Administrative Services (22%), Sales (17%), Production (14%), and Personal Care and Home Services (12%). (Facebook Audience Insights – Self Reported)
- 68% of all Facebook users have a college education. (Facebook Audience Insights – Self Reported)
- In the US, 74% of Facebook users are homeowners. (Facebook Audience Insights – Self Reported)
- The top average household income ranges for Facebook users in the US are $50,000 – $75,000 (23%), $75,000 – $100,000 (19%), and $150,000 – $250,000 (15%). (Facebook Audience Insights – Self Reported)
Facebook Statistics – Messenger
Facebook Messenger is proving to be as powerful to businesses looking to reach their target audience as the main Facebook platform. Here are stats from Facebook, Apple, and Google to tell you just how popular Messenger is and how important it could be for your business.
- Facebook Messenger is used by 1.2 billion users (people and businesses) who exchange over 2 billion messages (automated and people-initiated) each month. (Facebook Messenger)
- Facebook Messenger is the 3rd most popular free app on the iTunes store and 9th on the Google Play store, making it currently more popular than the Facebook app on both stores. (Apple and Google Play)
- There are over 100,000 active bots monthly on Messenger. (Facebook Messenger)
- 59% message more today than two years ago and 56% of users expect messaging to increase in the next two years (50% one to one, 60% with groups, and 67% with businesses). (More Than a Message – Facebook)
- 76% of users say messaging has improved their life and 1 in 2 say it has improved their relationships since it’s simpler, more ongoing, easier for groups, more frequent, and more thoughtful. (More Than a Message – Facebook)
- 59% use messaging to connect with friends and family, and 54% use it to extend their network. (More Than a Message – Facebook)
- 53% of 12,500 people surveyed by Nielsen are more likely to shop with a business they can message. (Shifts for 2020: Mobile Service Economy – Facebook)
Facebook Statistics – Content
Looking to create content for your Facebook audience? Here is data about Facebook stories, headlines, and more.
- Facebook users like content about friends and family, news, music, humor accounts, and food. (Facebook and Instagram: A Tale of Two Feeds – Facebook)
- The more active a user is on Facebook, the more they tend to focus on a smaller number of sources for news. (Anatomy of News Consumption on Facebook – PNAS)
- Facebook Reactions were used over 300 billion times within its first year of existence. (This is the Closest Facebook Has Come to a Dislike Button – AdWeek)
- Millennials in the US are 1.5 times more likely to be engaged than the rest of Facebook. (Millennials Money: The Unfiltered Journey – Facebook)
- Facebook pages that post content about subjects related to their brand have the best engagement. (Facebook Study Shows Brand-Related Posts Drive Highest Egnagement – HubSpot)
- Facebook Instant Articles load 10% faster than standard mobile articles, are read 20% more, are shared 30% more, and are 70% less likely to be abandoned. (Facebook Instant Articles)
- Top headlines based on Facebook engagement include the words will make you, this is why, and can we guess. (A Study on Effective Facebook Headlines – BuzzSumo)
Facebook Statistics – Mobile
Mobile users are starting to eclipse desktop users on many levels. Here is some statistics from Facebook about their mobile users that you can use to create better content and business on Facebook for your desired mobile audience.
- In the US, people ages 18 – 34 spent an average of 19.1 billion hours watching live TV versus 21.1 billion hours on mobile. (Mobile and TV: Behind the Screens – Facebook)
- The top 5 check-in categories in the US on Facebook during the summer of 2016 were restaurants, landmarks and historic places, bars, parks, and recreation and fitness activity centers. (Mobilizing for Summer – Facebook)
- People spend an average of 1.7 seconds with any given piece of mobile content. (Why Creativity Matters More in the Age of Mobile – Facebook)
Facebook Statistics – Video
If you make videos or want to broadcast live video, then these Facebook statistics should help you determine the best video content for your audience and why they should be posted
- 90% of Facebook profiles and pages utilize native videos, which receive a 186% higher interaction rate compared to YouTube videos. (Facebook Video Study – Quintly)
- Over 100 million hours of video are consumed on Facebook daily. (Facebook Video Ads)
- Video posts per person have increased 75% per year and the amount of video has increased times 3.6 in the news feed. (The Universal New Language – Facebook)
- 76% of Facebook users say they discover video on Facebook first. (The Universal New Language – Facebook)
- The most popular topics for Facebook videos, based on interactions, are food, fashion and beauty, animals, DIY, and humor. (Facebook Video Engagement: What We Learned from Analyzing 100 Million Videos – BuzzSumo)
- The optimum length for video, based on interactions, is between 30 – 90 seconds. (Facebook Video Engagement: What We Learned from Analyzing 100 Million Videos – BuzzSumo)
- Mobile users prefer shorter videos at 15 seconds or less in duration. (Facebook Video Ads)
- Video on Facebook reaches 37% more 18 – 24 year old users in the US. (Facebook Video Ads)
- Daily watch time for live video broadcasts on Facebook quadrupled in one year and by 2020, 75% of mobile data traffic is expected to be video. (Sight and Sound Mobilization – Facebook)
- 41% of videos were meaningless without sound. (Updated Features for Video Ads – Facebook)
Facebook Statistics – Buying
Facebook not only monitors activity on Facebook, but connects with other data providers to determine their user’s purchasing behavior. Here is some data to convince businesses that Facebook can be an important part of their buyer’s shopping journey.
- Over 1 billion people on Facebook are connected to a business in another country and 2 in 3 people already shop internationally. (Shifts for 2020: Blurring Boundaries – Facebook)
- In the US, 30% of retail shoppers who recently made a purchase discovered a new product on Facebook and 20% said that Facebook led them to buy a product or service. (Moving at a Mobile Minute – Facebook)
- With US shoppers in 2016, Facebook saw more mobile conversions than desktop conversions during the entire Holiday Season. (Moving at a Mobile Minute – Facebook)
- Mobile conversions rose during the weekends of the 2016 Holiday Season to 56% versus 50% during the weekdays. (Mobilizing Holidays Spare Moments – Facebook)
- Out of 20,824 mobile shoppers in over 17 markets, people were 1.72 times more likely to buy gifts or shop for themselves on Facebook and 1.41 times more likely to research gift or shopping ideas on Facebook. (A Merry Mobile Shopper Journey – Facebook)
- Facebook users who use the network more than five times a day are 1.25 times likely to be loyal to specific companies when making repeat purchases. (Modern Loyalty: Love in a Time of Infinite Choice – Facebook)
- Many people switch back and forth from one digital activity to Facebook throughout the day and as well as throughout during their purchase journey. (The Truth About Toggling: A New Path to Purchase for the Mobile Category – Facebook)
Facebook Statistics – Advertising
Looking to advertise on Facebook? Here are some statistics to convince you that it’s a good idea and how to do it.
- Facebook made $39.9 billion in advertising revenue in 2017. (Statista)
- 5 million businesses advertise with Facebook. (Facebook IQ)
- 54.6% feel positive or indifferent about Facebook Ads. (How Facebook Users Engage with Ads – CPC Strategy)
- It only takes 0.25 seconds of exposure to recall mobile feed content at a statistically significant rate. (Capturing Attention in Feed: The Science Behind Effective Video Creative – Facebook)
- 80% of people react negatively when a mobile feed video ad plays automatically. (Updated Features for Video Ads – Facebook)
- Ad placement on the Facebook Audience Network, which is on 40% of the top 500 apps, reaches an average of 16% more users than Facebook and Instagram alone and can result in a 12% increase in conversions. (Facebook Audience Network)
- 75% of men and 79% of women feel more positive towards brands that promote gender equality and publish gender-positive ads. (How Gender-Positive Ads Pay Off – Facebook)
Want to learn more?
- GDPR Compliance for Ecommerce: What Store Owners Can Do
- Social Media Marketing Statistics and Facts You Need to Know
- 5 Most Important Email Marketing Statistics You Should Track (and How to Improve)
- 8 Mistakes to Avoid When Starting an Online Business
Did any of these Facebook statistics surprise you? Let us know in the comments!