Facebook Ad Revenue (2017–2027)
As the leading social media marketing platform and the most popular social networking site, Facebook’s ad revenues have been increasing year after year.
But just how much money does Facebook make from ads?
Facebook ad revenue: key statistics
- As of Q4 2023, there are 3.07 billion Facebook users worldwide.
- India is home to the largest number of Facebook users (378.1 million), followed by the US (193.8 million).
- The number of active advertisers on Facebook hit 10 million in 2020.
- Social media ad spend in the United States, one of Facebook’s main markets, is forecast at $76.4 billion in 2024.
- In Q4 2023, Facebook’s average revenue per user (ARPU) worldwide rose by 20.8% year over year to $13.12. This number surges to $68.44 for users in the US and Canada.
Facebook ad revenue: 2017–2024
|
Year |
Facebook ad revenue |
Annual change |
|
2017 |
$39.94 billion |
|
|
2018 |
$55.01 billion |
+37.7% |
|
2019 |
$69.66 billion |
+26.6% |
|
2020 |
$84.17 billion |
+20.8% |
|
2021 |
$114.93 billion |
+36.5% |
|
2022 |
$113.64 billion |
-1.1% |
|
2023 |
$118.96 billion |
+4.7% |
|
2024 |
$121.80 billion |
+2.4% |
According to a recent report, Facebook’s ad revenues are expected to hit $121.8 in 2024—a 2.4% increase from 2023. It will be the fourth successive year Facebook’s ad revenues have surpassed $100 billion. Despite the annual increase, this year’s forecast represents a slight deceleration from the previous year.
Although growth has slowed, Facebook’s ad revenues remain tremendous, and we only have to look back at figures from the past seven years to see how much they’ve grown.
In 2017, the social network’s total ad revenues totaled $39.94 billion. It increased to $55.01 billion in 2018 before rising further to $69.66 billion in 2019 and then $84.17 billion in 2020—effectively more than doubling its ad revenues in just three years. This increased by another 36.5% to $114.93 billion a year later. In 2022, Facebook’s ad revenues fell by 1.1%, to $113.64 billion, the only annual decrease expected between 2017 and 2027. A year later, it recovered from the dip, rising by 4.7%, to $118.96 billion.
From 2017 to 2024, ad revenues grew at an average annual growth rate of 18.2%. The largest year-over-year increase was registered in 2018, when Facebook’s ad revenues soared by 37.7%.
Facebook ad revenue: 2025–2027 forecast
|
Year |
Facebook ad revenue forecast |
Expected annual change |
|
2025 |
$123.73 billion |
+1.6% |
|
2026 |
$125.37 billion |
+1.3% |
|
2027 |
$127.27 billion |
+1.5% |
Looking ahead, Facebook’s ad revenues are set to continue rising, albeit at slower growth rates. In 2025, they are predicted to rise by 1.6%, to $123.73 billion, before another 1.3% in 2026, to $125.37 billion. Analysts predict that by 2027, Facebook’s ad revenues will hit $127.27 billion, after a 1.5% annual increase.
Facebook ad revenue: FAQs
How does Facebook make money?
Facebook makes money through targeted advertising campaigns set up by business and individual accounts on their platform.
How much money does Facebook make from ads?
Facebook makes billions of dollars from ads annually. In 2024, Facebook’s ad revenues are forecast to increase by 2.4% from the previous year, to $121.8 billion.
What percent of Facebook revenue is advertising?
In 2023, Meta (Facebook’s parent company) generated $116.6 billion in revenues, of which $113.6 billion, or 97.5%, was from ads. According to its latest financial report, in Q1 2024, of the $36.5 billion in revenues the company made, $35.6 billion (97.8%) was from ads.
In 2019, how much revenue did Facebook generate from ads?
Facebook generated nearly $70 billion in ad revenues in 2019.