As one of the biggest—if not the biggest—social media advertising platforms, there’s a lot to keep up with Facebook if businesses want to fully leverage everything it has to offer.

What’s trending on Facebook? What are some of the rising trends on there and more importantly, what is showing potential as the top Facebook trends in 2023?

If you’re looking for the answers to these questions, you’ve come to the right place. In this article, we’ve compiled some of the hottest Facebook trends. Read on to find out what’s trending on Facebook now and in the months to come in 2023.

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1. Facebook Live Back in Favor

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One of the biggest Facebook trends in 2023 will likely be the continued popularity of Facebook Live.

In 2020, as governments across the globe imposed lockdowns in an effort to curb the spread of the coronavirus, consumers were turning to Facebook Live for their dose of social contact. 

Reports show there was a 26.9 percent year-over-year increase in Facebook Live usage in Q2 2020 and a whopping 126 percent increase in four short months.

So far, all signs point to the platform continuing to be among consumers’ top choices for watching live content in 2023. According to the latest data, 42.6 percent of US adults use Facebook Live to view live videos, making it the second-most popular livestreaming destination, after YouTube (eMarketer, 2021). 

As a marketer, it’s clear that the benefits of using Facebook Live to stay in contact with your customers are far-ranging. More brands can also be expected to jump on this Facebook trend and adopt this platform in 2023.

2. The AR Ecosystem on Facebook

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With the rapidly growing Augmented Reality (AR) and Virtual Reality (VR) market size set to hit $296.9 billion in 2024, this is one technology that has the potential to dramatically influence the direction of Facebook trends. 

As it stands, Facebook’s Spark AR studio is proving to be immensely popular among its users. To date, more than 600,000 creators from as many as 190 countries have used it to create and publish over 2 million AR effects on Facebook and Instagram (TechCrunch, 2021).

That’s not all. With plans to expand it to Facebook Messenger, users will soon find more use for it. Doing this will allow call participants to enjoy shared AR effects or even play video games during an ongoing call.

Given how quickly users have adopted it and its swift rise in popularity, this is likely going to be one of the hottest Facebook trends in 2023.

3. Facebook Video Marketing To Grow

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Videos have long been established as consumers’ favorite type of content to see on social media. It should come as no surprise then that amid rising video demand, Facebook videos will continue to feature among brands’ top marketing strategies.

Already, the latest Facebook trends show increasing video content being published on the platform. The overall percentage of video content in Q3 2020 rose 2.6 percent from the previous year to 28.8 percent (Socialbakers, 2020). 

In fact, after images, which form 70 percent of all Facebook content, videos have become the second most popular type of post on the platform. They currently make up 17 percent of all content on Facebook, beating links and status updates.

If this is among the Facebook trends you’re thinking about jumping on, keep this in mind: out of all video lengths, those between 65 seconds and five minutes perform the best.

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There’s no denying the power of common interests to connect and unite strangers from all walks of life and from all over the globe. 

Facebook groups are clear evidence of this. Every month, there are more than 1.8 billion people worldwide using Facebook groups, which are managed by over 70 million admins and moderators (Facebook, 2021).

As a brand, aside from creating your own Facebook group to communicate with your buyers, you may want to consider joining other groups for more interaction opportunities. According to research, the reciprocal nature of these groups, their unselfish members, and their willingness to help are factors that are driving their popularity.

A little kindness goes a long way, and with so much of it in these Facebook groups, we can certainly expect this to be one of the top Facebook trends of 2023—and possibly even beyond.

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Of the existing and up-and-coming Facebook trends, the fact that there’s one related to the online shopping experience is hardly surprising. 

For years now, online shopping has been part and parcel of a consumer’s life. The ecommerce boom from the COVID-19 pandemic created new opportunities for small businesses online. To help brands cater to this trend, Facebook launched Facebook Shops in 2020 to “make buying and selling online easier.” 

This bid to encourage social selling on its platform has proved successful so far. In 2023, social commerce sales are set to exceed $1 trillion for the very first time, with Facebook users leading the charge. This year, Facebook is set to continue to reign as the top social commerce platform, with as many as 65.7 million expected shoppers (eMarketer, 2022). 

With online and even social shopping establishing itself as the norm, expect more businesses to take advantage of Facebook’s 2.99 billion-strong user base and jump on Facebook Shops

6. Best Format For Engagement: Photo Posts

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As one of the top social media marketing platforms, it’s important to know what’s trending on Facebook. This involves more than just knowing what the hottest videos or memes are. It’s also about understanding consumer behavior on the platform. More specifically, how they interact with different content formats.

The latest data show that the Facebook post format with the highest engagement is photo posts. Such posts receive an engagement rate of 0.12 percent. In other words, out of every 10,000 people who see the post, an average of 12 will interact with it—whether that’s a reaction, a comment, or a share (DataReportal, 2023). In comparison, the average engagement rate across all post types is 0.07 percent. 

Status posts have the second-highest engagement rate, marginally lower at 0.11%. With these two post formats bringing in the most interaction, it’s no wonder social media experts are encouraging more posting of such posts to work the Facebook algorithm and stand out on the platform. 

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Consumers today want things quick and easy, and that includes not just product delivery but also their communication with businesses.

This is exactly where the chatbot industry has thrived and will continue to do so. The latest statistics show that the chatbot market is forecast to grow from $2.6 billion in 2019 to $9.4 billion by 2024 (Business Insider, 2020). 

Along with it, expect more and more businesses to start using chatbots—yes, on top of the 40 million that are already on Facebook Messenger (ZDNet, 2020).

An astounding 20 billion messages are sent between consumers and businesses every single month on Messenger, making it one of the most popular business communication channels. 

Facebook is also constantly working on improving the messaging experience for both businesses and consumers. Its newest features include allowing consumers to make appointments via Messenger and businesses to set up lead generation campaigns in Messenger itself. 

With so much to take advantage of, the usage of chatbots and Facebook Messenger itself for business and sales will likely be one of the top Facebook trends in 2023.

8. Facebook Support for Small Businesses

Small businesses were among the hardest hit by the economic downturn triggered by the coronavirus pandemic. 

According to a survey, nearly one in three small and medium businesses listed access to credit to alleviate cash flow as one of the problems they were having.

So in an effort to help, Facebook announced it would provide financial support for these merchants. This came in the form of $100 million worth of grants to 30,000 businesses worldwide to tide them over the trying period (Mother.ly, 2020).

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If you’re serious about excelling on Facebook, this is one Facebook trend you’ll need to pay extra attention to. The pertinence of a particular topic ebbs and flows with time. Understanding what’s currently driving conversations is key to building a Facebook brand identity that users can relate to. 

According to a study by Meta, which analyzed over four million global exchanges, the largest issues that will shape conversations in 2023 are exploratory identities, refined relationships, assertive aspirations, and lived values (Meta, 2023).

Brands jumping on this Facebook trend will want to rethink their approach on the platform. For instance, drawing on your brand’s expertise and providing tips for topics like mental health, fitness, and finances can inspire and uplift. Highlighting the values you stand for and doing your part as a community member can also make you more authentic and encourage sales. After all, recent branding statistics show that as many as 77 percent of consumers buy from businesses that share the same values.

10. Hashtags Usage To Improve Reach

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First introduced on Twitter over a decade ago, hashtags have since transcended platforms and even moved beyond social media. Today, sites including Instagram, LinkedIn, and even Facebook themselves have implemented its use.

But Facebook hasn’t just stopped at that. Recently, it’s been working on expanding its hashtag feature to help users increase the reach of their content and encourage more engagement (Social Media Today, 2020). 

More specifically, it’s introducing a list of recommended hashtags based on predictive text as hashtag suggestions for users. These will include the number of posts containing the same hashtag that are currently on Facebook. 

As these are still being tested, it’s likely that the increased focus on hashtags is just the beginning of Facebook’s efforts to further exploit its potential. Looking forward, there’s a big chance that hashtags will be one of the fastest-rising Facebook trends in 2023.

Conclusion

Commonly called the king of social media, it’s clear that Facebook’s reign is here to stay. As a business, your best bet would be to jump on these Facebook trends and use them to craft your marketing and advertising strategy.

We hope that this list of Facebook trends can guide your social media marketing efforts going forward and help you grow your business in 2023 and beyond.

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Here’s a summary of the Facebook trends you need to know in 2023:

  1. 42.6 percent of US adults use Facebook Live, the second-most popular video livestream platform.
  2. More than 600,000 creators from 190 countries have used Facebook’s Spark AR Studio to publish more than 2 million AR effects.
  3. The overall percentage of Facebook video content in Q3 2020 rose by 2.6 percent from Q3 2019.
  4. Expect Facebook groups to grow in popularity in 2023. Already, there are more than 1.8 billion people globally using Facebook groups.
  5. More consumers will be shopping on Facebook in 2023, the top social commerce platform with 65.7 million expected shoppers.
  6. Photo posts receive the highest engagement rates of all Facebook post types.
  7. There are 40 million businesses using Facebook Messenger to communicate with consumers and this is expected to continue.
  8. We may see more support for small businesses by Facebook on top of the $100 million worth of grants it rolled out.
  9. Exploratory identities, refined relationships, assertive aspirations, and lived values will drive conversations on Facebook in 2023.
  10. With continued efforts to exploit the potential of hashtags, expect its usage on Facebook to rise in 2023.

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