A strong brand ties everything together, from your messaging tone to your color palette. It’s what makes your business feel cohesive and professional.
In ecommerce, how your brand appears online is just as important. You need to translate your style guide into sales banners, CTA buttons, and product pages. Many themes allow you to customize these elements to match your brand.
Shopify themes offer a lot of flexibility without needing custom code. You can drag and drop website blocks, adjust colors, and upload fonts to fit your brand. Ahead, discover the best Shopify themes for every business, including many free options to get you started.
What is an ecommerce theme?
An ecommerce theme is a pre-built template that merchants can choose and customize to their needs. It determines the general appearance and layout of your online store, as well as integrates with apps and platform features to maintain a cohesive image. You can also customize the theme with your brand’s colors, text, and design elements to make it exclusive to your business.
What is a Shopify theme?
Shopify themes are ecommerce templates designed exclusively for Shopify stores. They allow you to visually showcase your products, tell your brand’s story, and create beautiful page layouts. Shopify ecommerce themes come in several styles to cater to different brand aesthetics and customer preferences.
Inside Shopify’s Theme Store
The Shopify Theme Store is perfect for website templates for Shopify stores. It features more than 200 customizable, mobile-friendly themes optimized for selling online. Features like email capture, look books, and product reviews are built into them. The Shopify Theme Store offers templates for every budget and industry.
Shopify’s free themes
You can get some amazing Shopify themes for free. With a Shopify plan, you can pick a lightweight and flexible theme that’s perfect for beginner sellers. Many free themes from Shopify still come with the same features and options as premium paid themes.
Every free responsive theme is made to support specific trends and needs for various industries, from electronics and books to fitness and décor.
Themes developed by trusted app partners
Third-party themes from vetted Shopify Partners offer various customization options for more control. Many premium themes support hover pop-ups, animations, and extra font choices. You can browse themes by industry or collection to find what your business needs.
For new ecommerce owners, a free Shopify theme is a great start. If you need more than the basics, upgrade to a premium theme from trusted Shopify Partners.
20 best Shopify themes for your online store
- Dawn
- Be Your
- Studio
- Warehouse
- Motion
- Local
- Impact
- Publisher
- Broadcast
- Vision
- Minion
- Pipeline
- Stiletto
- Sense
- Craft
- Combine
- Woodstock
- Responsive
- Blum
- Colorblock
1. Dawn
Dawn is a free Shopify theme ideal for up-and-coming apparel and fashion brands. The minimalist design makes sure your product and lifestyle images look great on all browsers and devices.
Best for: Beginners, small budgets, fashion brands, visual storytelling.
Key features: Sticky header, large media display.
Price: Free.
2. Be Yours
Be Yours is an eye-catching theme with versatile sections and product templates. Choose from more than 30 sections to achieve a distinct look for your store. Be Yours also includes product sales points and multiple templates for landing pages, products, and collections.
Best for: Single-product stores, beauty brands.
Key features: Color swatches, countdown timer.
Price: $$$.
3. Studio
Studio is a theme built by Shopify. It comes with exclusive features like stylish typography and colorful accents. Creators, influencers, and makers can customize sections to showcase galleries, collections, and profiles.
Best for: Creators, artists, editorial content.
Key features: Sticky header, flexible frames and accents.
Price: Free.
4. Warehouse
For stores with a large product catalog, the Warehouse theme is perfect. It’s designed to handle large collections with advanced filtering and sorting options. Dropshipping stores, high-volume merchants, and brands that do product drops and run flash sales can all use it to deliver a seamless shopping experience.
Key features: Stock counter, quick view.
Best for: Online grocery stores, home and décor brands, dropshipping.
Price: $$$.
5. Motion
Motion works well for video content. It supports both embedded animations and videos on your ecommerce site. Check out design presets for tech, fashion, and outdoor living brands.
Notable features: Animation support, collection collages.
Best for: Sports brands, gardening and outdoor stores.
Price: $$$
6. Local
Local is a theme built for food brands, retail stores, and restaurants. It’s packed with features to generate conversions and streamline omnichannel selling. With more than 20 flexible sections, Local offers various customization opportunities to help you achieve your desired look.
Key features: Interactive icons, age verifier pop-up, event calendar.
Price: $$.
Best for: Retail shops, food and drink brands, high-volume businesses.
7. Impact
Impact is one of the best Shopify ecommerce themes for high-volume stores looking to scale their revenue. With features like quick-buy prompts and Add to Cart CTAs on product pages, it’s designed to boost conversions site-wide.
Key features: Color swatches, quick-buy prompts.
Best for: International selling, electronics brands.
Price: $$$.
8. Publisher
Designed for businesses selling art, music, or books, Publisher is a responsive Shopify theme with features to help you showcase your products. It offers minimalist navigation that makes your brand story clear and links products and categories throughout the page. The best part? It doesn’t cost anything to use.
Key features: Stock counter, image galleries, mega menus.
Best for: Publishers, art and music brands, small budgets.
Price: Free.
9. Broadcast
Broadcast is a premium Shopify theme designed to help you launch a store quickly. It comes with more than 20 feature-rich sections for important pages like About, FAQ, and Contact. You can move and customize each section until you get your desired look.
Key features: One-click add to cart, product upsells, enhanced search.
Best for: High-volume stores, baby and kid brands.
Price: $$$.
10. Vision
Is video important for your store? Vision is a Shopify theme that lets you embed videos in a few clicks. It’s a responsive website template with presets perfect for selling tech gadgets, pet supplies, beauty items, and sporting goods.
Key features: Video support, 36+ custom sections.
Best for: Jewelry and accessories brands.
Price: $$.
11. Minion
Minion is a theme designed for online pet stores. It can handle large catalogs with features like advanced search and a mega menu. Design modular homepage layouts with 24 drag-and-drop sections and customize sections to fit your products and brand.
Best for: High-volume merchants, pet brands.
Key features: Product filtering, in-store pickups, collection page navigatio.n
Price: $$.
12. Pipeline
Do you own a luxury brand and want to increase the visual appeal of your site? Pipeline is a responsive Shopify theme that can help. Use its image-first layouts to showcase the elegance of your products and improve your site’s aesthetics.
Best for: Art and craft brands, fashion brands.
Key features: Subcollections, lookbooks, advanced filtering.
Price: $$$
13. Stiletto
If your luxury online store is growing fast, try upgrading to Stiletto. It’s a premium theme with dynamic features for your Shopify store. Stiletto supports flash sales, timed product drops, and animations.
Best for: Luxury brands, fashion and apparel brands.
Key features: Dynamic product pages, editorial content support.
Price: $$$.
14. Sense
Sense is a free Shopify theme perfect for businesses with strong branding. If your brand story is key to your marketing strategy, this theme lets you tell it effectively. The minimal design helps your products and images stand out.
Best for: Visual storytelling, beginners, beauty brands.
Key features: Mega menu, enhanced search.
Price: Free.
15. Craft
If your home and décor brand is just starting out, consider using Craft, a free theme with great features for your Shopify store. This theme supports image galleries and has sections designed for storytelling. It’s ideal for showcasing handmade goods and sharing your brand’s journey.
Best for: Handmade goods, home and décor brands, small merchants.
Key features: Narrative-designed sections, image galleries.
Price: Free.
16. Combine
If you run an ecommerce site for a restaurant, Combine is the theme for you. You can use features like the bundle builder to sell meal combinations, discounts, and add-ons. The parallax slider helps display your menu, business details, and promotions in a creative way. Use this multipurpose Shopify theme to create a unique, engaging online presence.
Best for: Restaurants, flash sales, food and drink brands.
Key features: Pre-order, in-menu promos.
Price: $$.
17. Woodstock
Woodstock is perfect for your Shopify clothing store if you want a simple design and fast site speed. It includes advanced features like recommended products, image galleries, and pre-order functionality. Plus, it’s fully mobile responsive for a seamless shopping experience.
Best for: High-volume stores, tech and electronics brands.
Key features: Countdown timer, event calendar.
Price: $$.
18. Responsive
Responsive is the right theme if you want a balance of advanced features and affordability. It has a highly customizable design and wide layout that’s ideal for big product and lifestyle images. Mobile responsiveness ensures the theme looks great on every screen and helps customers shop easily, wherever they are.
Best for: Lifestyle brands, sports and recreation brands.
Key features: Promo banners, hero videos.
Price: $.
19. Blum
Blum is a clean, modern theme that’s easy to customize and has great support. It comes with more than 28 customization sections and a bold visual style to help you tailor your store’s look. You can also drive engagement with spinning badges and image hotspots to reduce your site’s bounce rate.
Best for: Smartphone brands, minimalist design.
Key features: Countdown timer, triggering upsells.
Price: $$.
20. Colorblock
The Colorblock theme has a confident and colorful design. It uses bold typography and customizable color blocks to create a trendy lookbook feel. Ideal for large catalogs, it highlights collections with expanded menu navigation and advanced filtering.
Best for: Fashion boutiques, art galleries.
Key features: Editorial content support, flexible design.
Price: Free.
Shopify theme features: What’s built in?
Whether free or paid, every Shopify theme offers a baseline of advantages, features, and customization options:
Fast-loading sites
All Shopify themes are optimized to load quickly. Both Shopify’s own themes and those made by partners have to meet strict requirements before they get listed on the Theme Store.
Note: Shopify theme creators design templates to be fast, but other things can slow down your site. Using too many images, for example. Follow best practices like using image compression tools to improve your site’s performance.
Dedicated support
Each theme includes help from Shopify’s team and the developers of third-party themes. With Shopify themes, you get up to an hour of free design help if you’re using a Basic theme or higher.
No-code customizations
Shopify themes come with features like predictive search, dynamic checkout buttons, Shop Pay installments, and automatic discounts.
Use settings like customizable image blocks and drag-and-drop sections to design your site. With Shopify’s visual builder, you can create stunning on-brand pages without needing to code.
Accessible design
Design accessibility is a key trait of all Shopify themes. Features like screen reader compatibility, keyboard navigation, and product image zoom make it easy to access and navigate your site.
More integrated features
As your Shopify store expands, you’ll need more features to manage your business. The Shopify App Store has niche tools, but many common features are already in each Shopify theme. Support for discounts, gift cards, language options, and product recommendations is included.
How to choose an ecommerce theme
To find the perfect Shopify theme, consider your industry, and the size and needs of your business. Some businesses need a lot of features, while others need a simple setup. Think about your must-have features and the budget you have to spend on design.
In the Shopify Theme Store, you can filter by:
- Features (like color swatches, age verifier, etc.)
- Curated collections (themes for beginners, trending themes, etc.)
- Industry (fashion, pets, etc.)
- Price (free or paid)
- Catalog size (number of products)
Sort your themes by popularity, relevance, or price. You can also view demo stores to see what the theme looks like on a live website.
Explore 200+ Shopify themes for your online store
Shopify and its partners work hard to make the best themes for online store owners. Browse the Shopify Theme Store to find the perfect look for your brand with customizations and features that matter to you.
No matter which theme you pick, its responsive design will adapt to where your customers shop. Whether you want a minimalist look, banner images, or homepage videos, there’s a Shopify theme for you.
Best Shopify themes FAQ
What is the best Shopify theme in 2024?
The best Shopify theme is the one that suits your online business. Consider your design style, business needs, and key features when picking a theme. Based on popularity, the top Shopify themes for 2024 are:
- Colorblock
- Studio
- Dawn
- Motion
- Warehouse
What are the best free Shopify themes?
The best free Shopify themes are the ones that work for your business. Free responsive themes from Shopify are ideal for new stores requiring flexibility but not a lot of advanced features. Some of the top free Shopify themes are:
- Craft
- Sense
- Publisher
- Dawn
- Studio
Which Shopify theme is best for dropshipping?
Dropshippers need themes that can handle large catalogs and fast loading times. The best Shopify templates for dropshipping stores include:
- Warehouse
- Be Yours
- Minion
- Stiletto
- Empire