Consistently sharing great content can be tough.
You know what I mean… you’re posting on Twitter, Instagram, YouTube, Pinterest, Facebook, Snapchat… but, the worst part?
You can’t let up.
Not if you want to harness the awesome power of these channels.
And let’s face it: you do.
That’s huge alone. But, there’s more…
A whopping 30 percent of Instagram users have purchased a product that they first discovered on Instagram.
Excited yet? You should be.
Alright, so you want a piece of that action.
But to get it, you need to consistently post great content — which takes time. Time that you don’t have.
So, what can you do?
Learn how to repost on Instagram.
But, don’t stop there.
If you want real results, you also need to learn how to leverage user-generated content to help you hustle your way to Instagram success.
In this post you’ll learn:
- The deadly mistakes to avoid when reposting
- How to keep yourself on the right side of the law
- How to repost on Instagram manually, and using an app
- A simple way to repost images and videos
- What user-generated content is and why it’s so powerful
- How to leverage user-generated content to build your brand and boost your sales
- And, 3 killer tactics to create more user-generated content
Okay ready? Buckle up.
First things first:
- It’s Best to Avoid Being Taken to Court
- Reputation Is Everything. Don’t Risk It.
- How to Get Permission to Repost on Instagram
- How to Manually Repost on Instagram
- How to Use an App to Repost on Instagram
- What Exactly Is User-Generated Content?
- 1. User-Generated Content Capitalizes on Social Proof
- 2. Reposting User-Generated Content Boosts Engagement and Builds Community
- 3 Ways to Create User-Generated Content That You Can Repost on Instagram
It’s Best to Avoid Being Taken to Court
Sharing is caring, right?
Well, not always.
Sure, on Twitter you can retweet, and on Facebook you can share a post. But, on Instagram there’s no option to share built into the app.
This is a crucial difference.
It means that when you repost someone’s content, you’re not just sharing their post. Instead, you’re taking their content and creating a new post on your profile.
And understandably, some people don’t want you to do this.
What’s more, if you repost someone’s content without their permission, you could be liable for copyright infringement.
Oh, and simply giving credit doesn’t get you off the hook.
And if you don’t, you won’t just be risking legal action.
Reputation Is Everything. Don’t Risk It.
Here’s a story from photographer Max Dubler.
Max wrote a blog post about his interaction with a brand that reposted his image on Instagram without permission.
Before writing the blog post, Dubler sent the brand a polite message explaining that he charges $25 to repost his images. And, he asked them to pay him as they’d already extracted marketing value out of his work.
Seems fair, right?
And in his blog post, Dubler explains that the company, “refused to pay me, insulted me for even thinking that my work is worth money, tried to tell me they were doing me a favor, attempted to play dumb, and finally accused me of extortion.”
The blog post went viral.
Consequently, the business received a swath of negative reviews on their Facebook page.
Then, Dubler updated his article to make the company anonymous — a gracious move that not all frustrated photographers would make.
The lesson is simple: get permission.
Thankfully, this isn’t as difficult as it might seem.
How to Get Permission to Repost on Instagram
There’s really no excuse not to reach out and get permission.
In fact, a huge 65 percent of people will grant permission to use their photos within 24 hours.
Well, having their content shared not only gives them exposure, but it will often result in them getting an increase in followers.
But once again: it’s their choice and you must get permission before reposting.
Let’s look at three simple ways to do this.
1. Comment Directly on The Original Post
Simply comment on the post, and tag the poster with a comment.
You could write something like, “Hey! We love this photo! Could we please share this on our account? We’ll be sure to tag your account, and give a full credit in the caption.”
2. Send a DM with a Screenshot
You could also send the person a direct message within Instagram asking for permission in the same way as above.
And then send over the screenshot of the post you would like to repost on Instagram.
3. Ask The Original Poster to Agree to Your Terms and Conditions
This step is a little more work to begin with.
But, it might be worth the hassle if you plan on making reposting a core part of your Instagram strategy.
Simply comment on the post and ask them to read your T&C’s and reply to confirm.
REI does a great job of this:
All of these methods are quick and easy to do. And, as I mentioned, most people will give you permission within 24 hours.
If someone says no, don’t worry — just ask someone else.
And don’t forget, photographers need to make a living too.
So, if someone charges to repost their images, consider paying their fee — because if you deem the content to be worth reposting, it obviously has value.
But whatever you do, don’t jeopardize your personal integrity, business and brand for the sake of a free image.
Okay, next up?
How to Manually Repost on Instagram
You don’t need to use a website or download an app to repost on Instagram.
Instead, once you’ve got permission to repost an image, you can just take a screenshot:
- On iOS: Press the home and lock buttons simultaneously, and your screen will flash. Then save the image to your photos.
- On Android: Press the sleep/wake and volume down buttons simultaneously, and your screen will flash.
Then, tap the ‘+’ on Instagram to create a new post, select your screenshot and crop the photo to get rid of everything but the image itself.
Now, tag the original poster in the image, and credit them in the description.
Okay, there are two main downsides to this method:
Firstly, it only works for images. And secondly, you can’t repost on Instagram with the original caption, unless you write it out yourself.
So, instead let’s look at:
How to Use an App to Repost on Instagram
First, you need to download the free app Repost for Instagram.
So, this app allows you to repost content to your story or your feed, and you can repost both images and videos.
Let’s run through how to use it!
First, make sure you’re following @OberloApp on Instagram.
Okay, that’s not a step in the reposting process. But if you follow us, you’ll get dropshipping knowledge-bombs and inspiration.
All done? Awesome.
Capture Your Image
Okay next, go to the image that you want to repost. I’m going to repost this awesome image from Oberlo’s feed:
Alright, now tap the three dots to bring up the image’s menu. Then tap ‘Copy link.’
Next, open the Repost for Instagram app, and the post you want to repost will be there waiting.
Tap the post and then choose whether you want to repost the content to your Story or your feed.
In this example, I’m going to post the image to my feed.
Okay, now you can set how the small watermark will appear on the image. Or, Repost for Instagram allows you to remove the watermark if you upgrade for a small fee.
Once you’ve done that, tap ‘Repost’ and then tap ‘Copy Caption & Open Instagram.’
It’s Time to Repost on Instagram
This will show the image selected on Instagram as normal.
Once you’ve tapped ‘Next’ you’ll have the option to edit.
If you do want to edit the content, make sure that you have permission to do so. But in general, it’s best not to edit other people’s content when reposting.
Then you need to paste the caption.
On both iOS and Android, simply hold your finger down where you want to paste the caption until the ‘Paste’ option or the toolbar appears.
Don’t Forget to Credit The Content Creator
Here, I’ve added the camera emoji, and included ‘Via: @OberloApp.’
Alternatively, you could write something like:
- “Credit: @username”
- “Photo credit: @username”
- “Moment captured by @username”
- “Thanks to @username for sharing this image with us”
Then lastly, don’t forget to tag the content creator on the image itself.
And you’re all done!
Now, let’s dig a little deeper and pull out the key user-generated content strategies that successful business use to build their brands — and, boost their sales.
What Exactly Is User-Generated Content?
User-generated content — often referred to as ‘UGC’ — is any type of content that’s been created by unpaid contributors.
This could be:
- Blog posts
- Social media posts
And, user-generated content is 35 percent more memorable than other media.
Plus, UGC saves you time and money.
As simple as it sounds, if someone else is creating your content, you don’t have to. This is awesome — especially if you’re just starting out.
But, why is user-generated content so powerful?
Let’s dig into 2 key reasons:
1. User-Generated Content Capitalizes on Social Proof
Social proof refers to the fact that people are heavily influenced by others.
Put it this way:
When it comes to buying a new car, who are you more likely to trust, 1,000+ reviews from car enthusiasts, or the car salesperson?
The reviews are social proof.
In fact, 92 percent of people are more likely to trust a recommendation from another person over branded content.
Social proof is reassuring.
And, user-generated content capitalizes on this social phenomenon in the same way.
Airbnb Reposts User-Generated Content to Capitalize On Social Proof
Here, Airbnb have reposted a fantastic image from someone using their service, and coupled it with an evocative caption written to inspire wanderlust in their followers:
The message is simple:
If plenty of other people post how they enjoy traveling the world using Airbnb, chances are that you might like to try it out too.
The power of social proof comes from authenticity.
This image isn’t from an Airbnb marketing photo shoot. It’s from a real-life customer, who is acting as an advocate of the brand.
And, in a world drowning in promotional messaging, people crave authenticity.
This is why 80 percent of consumers said “authenticity of content” is the most influential factor in their decision to follow a brand.
So, is using user-generated content working for Airbnb?
You bet it is.
According to Simply Measured, a whopping 80 percent of Airbnb’s Instagram engagement comes from user-generated content.
But, that’s not all.
2. Reposting User-Generated Content Boosts Engagement and Builds Community
Firstly, user-generated content is highly relevant to audiences — it’s literally their content.
And, audience relevance is the most important factor contributing to the effectiveness of content:
Now, let’s talk about community.
Community is an extremely important part of human existence — everyone likes to feel a part of something.
And, in a 1986 theory penned by McMillan and Chavis, there are four things that encourage people to feel part of a community.
- Integration and fulfillment of needs
- Shared emotional connection
And, user-generated content ticks all four boxes.
As soon as people follow you and start using your brand’s hashtag they become a member of your community.
And the more they interact with your brand, the more a part of your community they’ll feel.
But here’s the cool part.
Sharing user-generated content is one of the strongest ways your followers can have influence over the community.
And, this can help to fulfill their needs of belonging, and identity.
Which in turn, leads to an emotional connection with your brand, and with other people in your community.
Check Out How Buffer Reposts User-Generated Content to Build Community
Buffer posts tons of user-generated content.
But, here’s where it gets really interesting.
Buffer is a social media scheduling tool. So, you might assume that they’d post content about things like business productivity and time management.
Instead, their Instagram feed is full of posts representing their community values, and the digital nomad lifestyle they’re apart of.
So, does this community-first approach work?
In a word? Yes.
After implementing a user generated content campaign on Instagram, Buffer grew their followers by a massive 60 percent!
So, repost content in a way that fosters engagement and builds community.
Because if you do it right, you won’t have to sell to your customers — they’ll be clamoring to buy from you.
Okay, but how do you encourage your audience to create content that you can repost on Instagram?
I’ve got you covered:
3 Ways to Create User-Generated Content That You Can Repost on Instagram
Alright, you know how to repost on Instagram.
And, you know what user-generated content is and why it’s so powerful.
Now, let’s look at 3 tried-and-tested ways that you can gather killer content to repost on Instagram.
1. Acknowledge and Reward Content From Community Members
First, check your Instagram notifications.
Look through any posts in which people have mentioned or tagged you. These can be great sources of user-generated content to repost on Instagram.
Because many people simply enjoy being acknowledged for their content efforts on social media.
Their Instagram feed is chock-full of great content from members of their community. These images showcase their brand and products:
What’s more, they also have an entire program set up to encourage people to create content and reward them for doing so.
It’s called the ‘GoPro Awards.’
GoPro is a brand built on user-generated content.
So take a leaf out of their book: acknowledge and reward your community for submitting great content.
2: Create a Contest
Contests are hard to do well. But, if you get it right, the rewards can be huge.
There are two main parts to an effective contest.
First, what do followers need to do to enter? Remember, you want to create a contest that encourages people to get creative.
It needs to be fun, and engaging.
Secondly, what prize is offered to winners? Ideally, prizes should be desirable and relevant to your brand.
Or, if you sell camping products, you could offer a weekend trip kayaking in the mountains. And if you sell makeup, you could offer a spa-day for two.
Or, if you’re on a budget, you could simply offer free products, to begin with.
Starbucks does a fantastic job of using contests to create user-generated content.
Over the last few years, they’ve held multiple ‘Cup Contests,’ like the White Cup Art Contest and the Red Cup Art Contest, in which they asked followers to decorate their coffee cups and submit their entries.
In return, the winner would have their design printed on a limited edition Starbucks reusable plastic cup.
So, did the contests work?
The #WhiteCupContest received almost 3,500 entries on Instagram, and the #RedCupArt contest almost 2,500.
That’s a lot of user-generated content that Starbucks can repost on Instagram!
Product reviews can be a bit boring.
And, not all followers will care about them — especially those people who are already familiar with your products.
So instead, ask your community to share photos of themselves using your products.
This is a great way to promote your products, build community, and get your hands on some killer user-generated content.
Take online furniture store Wayfair.
Using the hashtag #WayfairAtHome, customers can share images of their homes featuring Wayfair products.
But, here’s the really awesome part.
Wayfair then reposts the user-generated content with a link to buy the items featured in the image.
This link to the featured items removes friction from the buying process.
And, the reposts don’t just deliver design inspiration, they also do it through a customer testimonial.
Remember, 92 percent of people are more likely to trust a recommendation from another person over branded content.
So, encourage your followers to send in photos of themselves using your products.
Then, simply repost with links to buy the items from your store!
Remember, user-generated content is powerful because of two main reasons:
- It capitalizes on social proof
- It boosts engagement and builds community
To start, pick one of these three ways to create more user-generated content:
- Acknowledge and reward content from community members
- Create a contest
- Ask people to share how they’ve used your products
Then, get reposting!
There are many ways to harness the power of user-generated content.
But, whatever you decide to repost on Instagram, make sure that you get permission first. This quick and simple step will ensure that your brand remains loved, and the lawyers leave you alone.
Do you have any questions about user-generated content, or how to repost on Instagram? Let us know in the comment section below — we read all of them!