For many ecommerce entrepreneurs, the prospect of spending time and money on managing your inventory is a deal breaker. If you create an ecommerce store which uses a dropshipping business model, you’ll never need to carry any inventory. You’ll be free to focus your valuable time and resources on growing your online store, and making more sales. Dropshipping is a flexible way to run your business, and it’s supported by the majority of the largest ecommerce platforms, like Shopify. We believe in making life easier for ecommerce entrepreneurs, so we’ve created this ultimate Shopify dropshipping guide to help you start your own successful ecommerce business.
What is Dropshipping?
Dropshipping is a business model which involves ecommerce entrepreneurs selling products without ever having to carry any inventory. When a store owner receives an order from a customer they simply contact the supplier, who will then ship the products directly from their warehouse to your customer’s door.
It’s the perfect business model for new ecommerce entrepreneurs, as it’s simple to set up and manage, and it doesn’t require a large up-front investment. You can also run your dropshipping business in your part time– you don’t need to quit your job to start a successful store.
What is Shopify?
Shopify is the leading ecommerce platform which enables entrepreneurs to start their own online store. Their platform is simple to use, so you’ll be able to build your own store even if you don’t have any technical experience. It’s perfect for entrepreneurs who want to start their own ecommerce store without any hassle.
Why Would I Start Dropshipping on Shopify?
Dropshipping is the perfect business model for entrepreneurs who are looking to set up their own business with little up-front investment, and Shopify is the simplest platform which you can use to create and run your store.
When you dropship on Shopify you’ll never need to worry about excess inventory, as you’ll only ever order the necessary amount of products to meet the demand from your customers. This system is unlike a typical ecommerce business, which involve purchasing products from a wholesaler in bulk and committing to those products until they’re sold. If you’re dropshipping you’ll be able to switch products in just a few clicks.
How to Setup Your Shopify Dropshipping Store
In this section of our Shopify dropshipping guide we’ll walk you through all the steps that you’ll need to take to create your own ecommerce store. We’ll show you our best tips for each stage you go through, and at the end of this you’ll have a fully functional online store, which you’ll be able to use to start making money today.
Naming Your Shopify Dropshipping Store
This is the first step that you’ll take towards opening your Shopify dropshipping store. Here are some top tips for coming up with a name for your online store:
- Keep it simple.
- Be creative.
- Make it memorable.
Once you’ve come up with some ideas for the name of your Shopify dropshipping store you’ll need to check if it’s available. If you’ve come up with a name like ‘American Clothing Store’, it’s likely already in use. You can check this by using Google search, and also searching if there is a .com domain which is already being used.
Creating a Shopify Account
Creating an account on Shopify is a simple and quick process. To start, you’ll need to visit Shopify’s homepage. Once you’ve loaded the page you’ll see an empty field at the top of the screen where you’ll need to enter your email address.
Enter your email address into this field. You’ll then be asked to create a password for your account and enter the name which you’ve decided on for your store. Next you’ll need to fill out a couple of details about your store, your experience with ecommerce, and your personal details.
Once you’ve completed this your Shopify account will be up and running. Next we’ll need to configure the settings for your account.
Optimizing the Settings for Your Shopify Account
At this point in our Shopify dropshipping guide we’re going to go through the settings of your newly created Shopify account. This step is essential so you can receive money from your customers, create your store policies, and establish your shipping rates
The first thing you’ll need to do is add a payment option to your Shopify dropshipping store. This is a vital step, as you won’t be able to receive money from customers if you don’t add a payment option.
To add payment information you’ll need to access Shopify’s ‘Settings’ page. From here, simply select the ‘Payments’ tab on the left and add your payment information.
We’d recommend that you add a Paypal account here. If you don’t have an account you can sign up for one in just a few minutes–it’s a simple process, even if you’re not technically proficient. You can also check out our article on Paypal and other payment gateways here.
You can access this tool from Shopify’s settings. Click on the ‘Checkout tab’ and scroll down to the bottom to find the fields which were mentioned.
Click on the ‘Generate’ button and you’re good to go.
It’s critical that your store has clear shipping rates. We’d recommend that you always offer free shipping, as this is the easiest option. If you offer separate shipping rates for various regions it can become confusion, so we’d always advise that you incorporate your shipping fees into the price of your products. For example, if you’re planning to sell a T-shirt for $20, raise the price to $25 and offer free shipping–this will also help you sell your products.
You can set free shipping on your store by accessing the ‘Shipping tab in your Shopify settings.
Delete all of the domestic shipping zones and add ‘Free International Shipping’ into the ‘Rest of World’ section. Then you’ll need to select ‘Rate: Free Shipping Rate’ and you’re good to go.
Launching Your Shopify Dropshipping Store
You’ve now added all the necessary information which you’ll need to launch your Shopify dropshipping store.
To launch your store simply access the ‘Sales Channels’ option on your Shopify settings. From here select the ‘add an online store’ option.
Once you’ve finished this set you’ll have an online store which is up and running!
Designing Your Shopify Dropshipping Store
In this section of our Shopify dropshipping guide we’ll go over the importance of design for your ecommerce store, and we’ll talk about some key points for you to consider.
Having an aesthetically pleasing ecommerce store is just as important as a brick and mortar store having an enticing shop window. It’s a user’s first impression of your business, and first impressions count.
There are two main aspects of design which you’ll need to take into consideration when you’re designing your Shopify dropshipping store– your theme, and your logo.
Picking a Theme on Shopify
Shopify has a built-in theme store which you’ll be able to use to source a wide variety of different themes. There are both free options and premium options on their store. Take a look around and decide on the best theme for your store based on your financial resources–if you’re starting your store with a tight budget we’d advise choosing a free theme.
Creating a Logo for Your Store
The logo for your ecommerce store will help customers remember your brand. Take some time to consider how you want your logo to look, and how it will fit in with the rest of your store’s design.
If you’re interested in creating your own logo then you can use graphic design software, like Photoshop, or take advantage of free online logo software. You can also outsource high-quality graphic designs from freelance platforms, like Upwork, or Fiverr, at an affordable price point.
Dropshipping on Shopify With Oberlo
Once you’ve sorted out the design of your Shopify store you’ll need to start adding products, so you can start generating revenue. To add products which you can dropship to your Shopify store you’ll need to install the Oberlo app. Oberlo is the leading platform for ecommerce entrepreneurs who want to import dropshipped products to their store.
When you’ve installed Oberlo you’ll need to add a category onto your Shopify store. Name this category after the type of products which you’ll be selling. If you’re thinking about starting an online T-shirt business then simple name this category ‘T-shirts’.
Now you can access the Oberlo app, and search for products which you’re interested in selling. Click the import button on any products that you’d like to sell and they’ll be imported directly into your store.
Making Your First Sale
Now it’s time to start generating revenue and making sales with your ecommerce store. It’s unlikely that you’ll be generating a huge volume of traffic from simply launching your store, so we recommend that you use marketing campaigns to draw potential customers to your store.
Take a look through the various different marketing channels which are available, and do some research to find out which one you’re most suited to. If you think that you’ll excel with Facebook advertising then test out some campaigns. Remember to keep testing, and you’ll soon find out which marketing strategies work best for your ecommerce business.
Over To You
You’re now the owner of your own Shopify dropshipping store. Congratulations!
We’ve covered a lot in this Shopify dropshipping guide, but you’ll learn even more whilst you’re running your own business. There’s no limit to the amount of money which you can make with your online store, so it’s time to start making sales and generating revenue.
If you have any other questions let us know in the comments section– we’re happy to help you out in your ecommerce journey.