It can be daunting when you’re just starting your ecommerce journey, but there are a wide range of useful tools which you can use to create your own online store and grow it into a successful ecommerce business. When you know the best tools for ecommerce you’ll have a much easier time starting your own store. We’ve created this article to help make your life easier by breaking down all of the essential tools which you’ll need to start your own ecommerce business.
Creating Your Ecommerce Store
When you’re looking to start your own ecommerce business it’s critical that you’re familiar with the tools which you can use to create your own online store. We recommend using a dedicated ecommerce platform to create your store. Shopify is the most popular ecommerce platform in the world, so we recommend that you create your store with that, even if you aren’t technically proficient.
Shopify’s platform offers ecommerce entrepreneurs a self-hosted solution for their online stores. This means that if you decide to use Shopify then you’ll be able to set up and manage your ecommerce store without leaving their platform. Shopify will also provide you with step by step guides throughout the process of launching your ecommerce store, which makes the process of creating your store even easier. Overall this platform is more suited towards beginner ecommerce entrepreneurs.
If you’re interested in using Shopify as your online store’s ecommerce platform then you can take advantage of their 14 day trial– this will give you ample time to try out the tool and see if it fits your needs.
Designing Your Ecommerce Store
Creating an aesthetically pleasing ecommerce store is just as important as a brick and mortar shop having an enticing shop window. Not only will your ecommerce store appear professional, it’ll also display your products clearly to potential customers.
Picking a Theme For Your Store
Your options for store themes will vary depending on the ecommerce solution which you’ve chosen to create your online store with. If you’ve chosen Shopify as your ecommerce solution then you’ll be able to take advantage of their built-in theme store which contains a wide variety of free and premium themes. You can also customize these themes to fit your ecommerce store’s style, which is great for making your online store stand out from the crowd.
Creating a Logo For Your Store
Having a great logo for your ecommerce business will help your online store leave a lasting memory on your customers. If you create an aesthetically pleasing logo which is relevant to your niche you’ll help build a professional design for your ecommerce business and build brand authority.
There are a wide variety of tools which you can use when you’re creating a logo for your store, both free and premium. Those of you who are looking for a low-cost option for creating a logo should check out our post, Top 10 Online Logo Makers. You can also take advantage of freelance platforms like Fiverr which allow you to oursource work for just $5– you’ll easily find some graphic designers who are willing to help you.
Ecommerce entrepreneurs who are proficient with Adobe software can try to create their own logos using Photoshop. If you don’t already have a license for the software don’t worry, you can take advantage of their free trial.
Sourcing Products For Your Store
One of the greatest struggles which ecommerce entrepreneurs face is locating high-quality products at an affordable price point. We recommend that you check out AliExpress, a platform which you can use to easily source great products. AliExpress has an extensive catalogue of affordable products which you can use to source products for your store’s target audience.
It’s critical that you take some time to think about where you’re going to store your ecommerce business’ inventory, especially as you’ll eventually need to carry an increasing amount. If you take advantage of the dropshipping business model then you’ll be able to ship your customers orders directly from your suppliers to your customers– you’ll never need to spend any resources storing your products. Oberlo’s tool allows you to import products directly from AliExpress into your ecommerce store and then use dropshipping to deliver the products to your customers.
Receiving Payments From Customers
The cornerstone of a successful ecommerce business is making sales and receiving money from your customers. It’s essential that you’re aware of the various payment platforms which you can use for your ecommerce business, like Paypal.
Paypal is totally free to sign up, but you’ll incur some charges whilst using the product for your ecommerce store. The platform offers a ‘Goods & Services’ option which you can use to protect your business against fraud. This option will incur a 2.9% fee from any sale, plus an additional $0.30 per product to protect your store. So, if you sell something for $100 then Paypal would take $3.20 to ensure that you’re business is protected from fraud. Shopify is a hosted solution, so their fraud detection system is built into their platform, so this will be enabled automatically.
Using Social Media For Your Store
Social media, when used effectively, is a great tool which ecommerce entrepreneurs can use to grow the reach of their store. You can use social media channels to alert users of new products, inform them of sales, and share relevant content related to your ecommerce store. The most popular social media channels for ecommerce are Facebook, Instagram, and Twitter.
If you know how to market your store effectively then you’ll be able to take advantage of the hundreds of millions of users who regularly engage with these tools. Social media can be particularly useful when you’re just starting your ecommerce business, as you’ll be able to generate traffic to your newly launched store with little financial investment. If you want to learn more about using social media for your ecommerce business then check out these guides for Facebook, Instagram, and Twitter.
Use These Tools To Start Your Own Store
Now that we’ve given you an overview of all of the ecommerce tools which are available it’s time for you to start your own online store. We’re sure that you’ll be able to use the tools to kickstart your life as an ecommerce entrepreneur. If you have any questions let us know in the comments section– we’re here to guide you through your ecommerce journey.