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Apple has firmly established itself as the leading smartphone brand in the United States, capturing an impressive market share of approximately 60%. In this article, we delve into the growth of the iPhone's US market share over the past decade, highlighting its progressive dominance in the market.

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What percentage of Americans have iPhones in 2024?

The number of iPhone users in the US currently stands at over 135 million. But just what percentage of the population does that constitute?


iPhone’s US market share























Projected figures for 2024 indicate that iPhone’s US market share is set to hit 61.3%, setting a new record. This represents a three-percentage-point gain from 2023, indicating that nearly three out of every five smartphone users in the US (with a smartphone user base of approximately 316.2 million) will be wielding an iPhone.

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iPhone US market share growth: 2014–2024

Apple has been growing iPhone’s market share in the US in recent years. In 2014, iPhone users constituted 42.3% of all smartphone users in the US. This figure experienced a steady climb, reaching 43.3% in 2015, followed by a slight increase to 43.5% in 2016. The trend of marginal gains continued for another six years, culminating in a market share of 48.7% in 2022. However, in 2023, a significant jump of 9.6 percentage points propelled the iPhone's market share to 58.3%, thus securing a majority.

From 2014 to 2024, iPhone’s US market share experienced a growth of 19 percentage points, averaging an annual increase of 1.9 percentage points. Notably, the smallest increments came in 2019 and 2020, during which Apple’s iPhone market share in the US rose by a marginal 0.1 percentage point each year. However, the most recent years have witnessed Apple making substantial gains in market share.

Loyalty drives iPhone’s market share in the US

The sustained increase in iPhone's market share in the US is largely attributable to unparalleled brand loyalty among its users. 

According to a recent survey, iPhone users exhibit the highest levels of satisfaction and loyalty compared to other smartphone brands. An overwhelming 92% of iPhone owners in the US express satisfaction with Apple, and nearly half (48%) state they are unlikely to switch brands when purchasing their next smartphone, underscoring the strong allegiance to the brand.

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