Most Used Email Clients Worldwide in 2024
With billions of users worldwide and more than 361.6 billion emails being exchanged every day, email has come a long way since it was invented in 1971.
Today, people all over the world have a host of email clients to choose from.
Email client market share breakdown
|
Email client |
Market share (as of September 2024) |
|
1. Apple |
53.67% |
|
2. Gmail |
30.70% |
|
3. Outlook |
4.38% |
|
4. Yahoo! Mail |
2.64% |
|
5. Google Android |
1.72% |
|
6. Outlook.com |
0.55% |
|
7. Thunderbird |
0.24% |
|
8. Samsung Mail |
0.09% |
|
9. Web.de |
0.08% |
|
10. GMX |
0.08% |
Most popular email providers in 2024
According to the latest data, as of September 2024, the two most popular email providers in the world are Apple and Gmail. At 53.67%, Apple has the majority of the email client market share. It’s used by more than half of the world’s email users to send and receive emails.
Apple’s latest reported market share marks a 3.66 percentage point increase from the previous month but a 3.99 percentage point drop from a year ago in September 2023, when the figure was 57.66%. Over the past 12 months, Apple’s highest market share was in November 2023, with 66.83%.
Apple’s market share started 2024 with a 2.6 percentage point dip—from 58.07% in December 2023 to 55.47% in January. There were slight rises in February and March, before stark declines brought its market share to 47.7% in July, the lowest in at least three years. Apple’s market share has been rising every month since.
Gmail ranks in second place, after Apple. Currently, the Gmail market share is at 30.7%, rising by 1.11 percentage points from 29.59% the previous year. In other words, nearly one in three email users in the world currently use Gmail, which is owned by Google. Gmail’s email client market share fell to 22.82% in November 2023, the same time Apple’s peaked.
Even though it’s the second-most popular email client, Gmail’s market share is still a significant 22.97 percentage points behind Apple’s. But together, the two most popular email providers make up a whopping 84.37% of the total email client market share. This means that more than four out of every five email users use either Apple or Gmail.
Third on the ranking of the most popular email clients is Microsoft’s Outlook. It’s used by 4.38% of email users worldwide. It is followed by Yahoo! Mail, which has a market share of 2.64%. Google Android completes the list of the most used email clients, with 1.72%.
Outlook.com and Thunderbird follow, with shares of 0.55% and 0.24%, respectively. Samsung Mail, used by 0.09% of the global population, is the eighth most popular email provider. As of September 2024, rounding out the ranking of the most popular email providers are Web.de and GMX, with shares of 0.08% each.