US Search Engine Market Share (2024)
Google currently leads the world’s top search engines, with a market share of more than 90%. But what about the most popular search engines in the United States?
If you’re an ecommerce business owner whose primary target audience is located in the US, the US search engine market share is one piece of data you need to pay attention to when crafting a search engine marketing plan.
US search engine market share: Highlights
- As of September 2024, Google dominates the US search engine market share, with 88.01%.
- The market shares of Bing, Yahoo, DuckDuckGo, YANDEX, and AOL total 11.81%, around one-seventh of Google’s.
Search engine market share: US
|
Search engine |
US market share (as of September 2024) |
|
|
88.01% |
|
bing |
7.01% |
|
Yahoo! |
2.54% |
|
DuckDuckGo |
1.96% |
|
YANDEX |
0.21% |
|
AOL |
0.09% |
What are the top search engines in the US?
Much like the global charts, Google reigns supreme in the US, with a similar market share dominance. The only difference comes in a slight fall in its share. Recent monthly data shows that as of September 2024, it makes up 88.01% of the US market share—compared to more than 90% worldwide.
Google’s search engine market share in the US has grown over the past decade. In 2012, its share was 81.69%. By 2017, it had risen to 87.24% and this figure has been holding relatively steady since.
Next on the list of the top search engines in the US is Bing, owned by Microsoft. Bing has a market share of 7.01%. While the top two search engines in the US parallel that of the most popular search engines used worldwide, that’s where the similarity ends. In third place is Yahoo, with a market share of 2.54%, less than half of Bing’s.
After Google, Bing, and Yahoo, the fourth most used search engine in the US is DuckDuckGo. Founded in 2008, DuckDuckGo currently has a market share of 1.96%. According to experts, users who search on DuckDuckGo do so because of the data privacy and protection it offers. For instance, DuckDuckGo blocks online data trackers that are on most other websites, including Google. It also doesn’t save users’ previous searches.
Russia’s Yandex and AOL wrap up the six biggest search engines in the US, with market shares of 0.21% and 0.09%, respectively. Combined, Bing, Yahoo, DuckDuckGo, Yandex, and AOL’s shares add up to 11.81%—a fraction of Google’s.
Search engine market share in the US: breakdown by device
A breakdown of Google’s search engine market share in the US shows that it dominates the market regardless of device used.
Top US search engines across devices (as of September 2024)
|
Mobile search engine |
Market share) |
Desktop search engine |
Market share |
Tablet search engine |
Market share |
|
|
95.17% |
|
76.38% |
|
84.78% |
|
DuckDuckGo |
1.76% |
bing |
16.55% |
bing |
11.36% |
|
Yahoo! |
1.66% |
Yahoo! |
4.10% |
DuckDuckGo |
2.28% |
|
bing |
1.05% |
DuckDuckGo |
2.27% |
Yahoo! |
1.23% |
|
YANDEX |
0.21% |
AOL |
0.22% |
YANDEX |
0.27% |
|
Ecosia |
0.07% |
YANDEX |
0.20% |
Ecosia |
0.02% |
Currently, 95.17% of all mobile search queries are handled by Google as opposed to 76.38% on desktops and 84.78% on tablets.