Search Engine Market Share in 2020
Handling over 90 percent of all search queries worldwide, Google is undoubtedly dominating the global search engine market share.
A whopping 92.26 percent of all search queries conducted across all search engine providers are done through the internet giant. In other words, more than nine out of ten internet users who search for information online do so through Google.
By comparison, its closest rivals, Microsoft’s Bing and Yahoo!, are only managing a fraction of Google’s volume. Bing and Yahoo!’s market shares currently come in at 2.83 percent and 1.59 percent respectively for a total of less than 5 percent. These search engines are nowhere near close enough to touch Google’s domination.
China’s leading search engine, Baidu, has a market share of 1.14 percent. Together with DuckDuckGo and Russia’s Yandex at 0.5 percent each, they are also one of the world’s top search engines and make up the most popular search engines used across the globe.
With such figures, there is no question that the current search engine market share worldwide is dominated by Google. And Google is also, in fact, seeing quite a similar lead in the United States.
US Search Engine Market Share
Google reigns supreme in the US with a similar dominance in the US search engine market share. The only difference comes in a slight fall in market share for Google: 88.14 percent compared to 92.26 percent worldwide.
Next on the list of the top search engines in the US are Bing, with a market share of 6.67 percent, and Yahoo! with 3.19 percent. While the top three search engines in the US parallel that of the most popular search engines used worldwide, that’s where the similarity ends.
Following Bing and Yahoo!, the fourth-, fifth-, and sixth-most used search engines in the US are DuckDuckGo at 1.67 percent, Ecosia at 0.12 percent, and MSN at 0.05 percent.
Google’s dominance in the US search engine market is even more impressive when it comes to search queries carried out on mobile phones, with 94.92 percent of all mobile search queries handled by Google, as opposed to 81.49 percent on desktops and 76.6 percent on tablets.