Search Engine Market Share in 2024
With organic SEO and paid search engine ads accounting for over two-fifths of all ecommerce traffic, there’s no question that online businesses need to focus their digital marketing efforts on search engines.
Succeeding at search engine marketing requires knowing what the search engine market share is. In other words, what consumers preferred search platforms are. Here’s a look at the top search engines in the world.
Top search engines in 2024: key takeaway
- As of November 2024, Google dominates the top search engines, with a market share of 89.98%.
- Google’s market share has rarely dipped below 90% since 2014.
- Google is also the top search engine on desktops, tablets, and smartphones.
Top search engines in 2024 (all platforms)
|
Search engine (all devices) |
Market share |
|
1. Google |
89.98% |
|
2. bing |
3.94% |
|
3. YANDEX |
2.40% |
|
4. Yahoo! |
1.24% |
|
5. Baidu |
0.81% |
|
6. DuckDuckGo |
0.79% |
Handling close to 90% of all search queries worldwide, Google is undoubtedly dominating the global search engine market share.
As of November 2024, a whopping 89.98% of all search queries conducted across all search engine providers are done through the internet giant. In other words, nearly nine out of 10 internet users who search for information online do so through Google. The platform has been dominating the search industry for over a decade. From 2010 to 2024, Google’s market share has very seldomly dipped below 90%.
By comparison, its closest rival, Microsoft’s Bing, is only managing a fraction of Google’s volume. Bing currently has a market share of 3.94%. Bing’s market share has hovered around 3–4% over the past year. Between November 2023 and November 2024, it recorded its lowest share in November 2023, when it was 3.2%, a figure that has been largely growing ever since.
Russia’s Yandex is the third most popular search engine and has a market share of 2.4%. However, the Moscow-headquartered company’s share in its home market paints an entirely different picture. In Russia, Yandex enjoys a share of 72.74%, 46.89 percentage points ahead of Google’s 25.85%. Together, Yandex and Google are used by nearly all (98.59%) internet users in Russia.
After Google, Bing, and Yandex, the list of the top search engines worldwide is followed by Yahoo, with 1.24%. China’s leading search engine, Baidu, is in fifth place, with 0.81% of the total market share. DuckDuckGo wraps up the top six. It has a market share of 0.79%.
Even though Bing, Yandex, Yahoo, DuckDuckGo, and Baidu rank among the world’s top search engines, their market shares total 9.18%, just a fraction of Google’s.
With such figures, there is no question that the current search engine market share worldwide is dominated by Google. In fact, Google sees a similar lead in the United States.
Top search engines in 2024: breakdown by device
The market shares of the top search engines vary from device to device. Here’s a breakdown of what the search engine market shares look like across desktops, tablets, and mobile phones.
Search engine market share: desktop
|
Search engine (desktop) |
Market share |
|
1. Google |
80.35% |
|
2. bing |
11.55% |
|
3. Yahoo! |
2.79% |
|
4. YANDEX |
2.62% |
|
5. DuckDuckGo |
0.95% |
|
6. Baidu |
0.60% |
Search engine market share: tablet
|
Search engine (tablet) |
Market share |
|
1. Google |
89.50% |
|
2. bing |
5.47% |
|
3. YANDEX |
2.48% |
|
4. DuckDuckGo |
0.88% |
|
5. Yahoo! |
0.85% |
|
6. Baidu |
0.41% |
Search engine market share: mobile
|
Search engine (mobile) |
Market share |
|
1. Google |
93.96% |
|
2. YANDEX |
2.31% |
|
3. Baidu |
0.91% |
|
4. bing |
0.75% |
|
5. DuckDuckGo |
0.72% |
|
6. Yahoo! |
0.62% |