Chart showing Shein Demographics: Age

Shein Demographics: Age and Gender

With its number of users in the millions, Shein, a Chinese online fast-fashion retailer, has increased its reach by exponential levels since 2017. In 2023, the marketplace registered 88.8 million users—more than 30 times the 2.8 million it had in 2017. 

Who comprises Shein's user base? How old are they, and are they mostly male or female? Let’s delve deeper into the profile of Shein's extensive 65 million users to understand their age and gender distribution.

Shein demographics: age distribution of global web visitors

  • 18–24 years old: 17.07%
  • 25–34 years old: 30.05%
  • 35–44 years old: 21.01%
  • 45–54 years old: 14.62%
  • 55–64 years old: 10.84%
  • 65+ years old: 6.11%

A recent analysis of Shein’s demographics reveals that, as of May 2024, the biggest group of visitors to its website falls within the age bracket of 25 to 34 years old. This group of users constitute 30.05% of all Shein’s users, which means that nearly one out of every three shoppers landing on fall in this age range. 

The second-largest age group is 35 to 44, comprising one out of five (21.01%) visitors. Following closely are young adults aged 18 to 24, making up 17.07%, and purchasers in the 45 to 54 age range, accounting for 14.92%.

The analysis shows that Shein has notably less appeal among older demographics. Visitors aged between 55 and 64 years old represent just 10.84% of the total visitors, while this figure drops to 6.11% for users aged 65 and above.

Shein demographics: gender distribution of global web visitors

Chart showing: Shein demographics: gender distribution of global web visitors
    • Female: 63.45%
    • Male: 36.55%

    A breakdown of Shein’s consumer demographics concerning gender reveals a significant skew toward females on the online marketplace. Approximately two-thirds (63.45%) of all visitors to identify as female, contrasting with the 36.55% who identify as male.

    Shein demographics: a profile of the average user

    These numbers surrounding Shein’s demographics align closely with a separate report stating that the majority of Shein’s users are millennials and Gen Zers.

    In fact, the report profiles the average Shein shopper as a “nearly 35-year-old woman” with an annual income of $63,500 and a monthly expenditure of $100 on women’s clothing on its platform.

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