Total social media ad spend in the United States is forecast at around $72 billion in 2023 and expected to reach $85 billion by 2027. As one of the fastest-growing social media platform there, it’s no surprise that TikTok’s US revenue has also been increasing. After all, it has already established itself as the third-biggest social commerce platform (in terms of the number of social buyers). 

To understand how to succeed at TikTok, you need to first understand just how quickly TikTok is growing its revenues and why. Here’s an in-depth look at TikTok’s US revenue in recent years.

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TikTok US revenue in 2023

According to recent data, TikTok’s US revenue is set to hit $6.19 billion in 2023. This includes ads of various formats appearing on desktops, laptops, mobile devices (smartphones and tablets), and other internet-connected devices. This year’s revenue marks a 23.1% increase from 2022, when its total revenue was $5.03. TikTok’s US revenue from ads in 2023 is set to be more than the combined revenues of rival networks Twitter (recently renamed X), Snapchat, and Reddit. 

This year’s increase also means TikTok’s US revenue currently represents 2.5% of the country’s total digital ad spend

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Industry experts attribute this rampant growth to TikTok’s popularity among young consumers, especially Gen Z. Data shows that more than half of US teenagers aged 13 to 17 access the platform at least once a day. 

TikTok US revenue: 2024–2025 forecast

TikTok’s US revenue is set to continue rising in the coming years. In 2024, analysts predict TikTok’s US revenue will reach $7.74 billion—a 25.1% increase over 2023’s numbers. This is forecast to rise by 22.9% in 2025, to $9.51 billion.

From 2021 to 2025, TikTok’s US revenue is forecast to increase by more than fourfold, growing at an average annual rate of 52.7%.

The rate at which TikTok’s US revenue is increasing should come as no surprise. Launched in 2016, the platform shot to popularity very quickly, capturing the hearts and attention of young consumers. Today, not only does it rank among the most popular social media platforms, it is also the social network consumers spend the most time on. Recent TikTok statistics also show a growing number of US adults have started to use the platform, which gives brands more incentive to market and advertise on TikTok.

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