TikTok Users by Country

To craft a good TikTok marketing strategy, you need to equip yourself with basic knowledge about its one billion users. This means that aside from knowing the age demographics of TikTok users, having a clear picture of the breakdown of TikTok users by country can also help you fine-tune your approach.

Here’s a look at the number of TikTok users by country.

TikTok users by country: Key takeaways

Indonesia is home to the biggest number of TikTok users. There are more than 127.5 million people using TikTok there.
Indonesia, the United States, and Brazil are the only countries with more than 100 million TikTok users.
India, home to the biggest number of Instagram and Facebook users, does not feature on this list ranking TikTok users by country. This is because the Indian government banned the app in June 2020, citing national security concerns and data privacy issues. Prior to the ban, India was TikTok’s biggest market.

Breakdown of the number of TikTok users by country

Country	Number of TikTok users
1. Indonesia	127.5 million
2. United States	121.5 million
3. Brazil	101.8 million
4. Mexico	77.9 million
5. Vietnam	69.7 million
6. Pakistan	59.6 million
7. Russia	58.2 million
8. Thailand	53.4 million
9. Philippines	48.0 million
10. Bangladesh	39.8 million

According to the latest data on TikTok’s advertising reach, Indonesia is home to the majority of TikTok users worldwide, with 127.5 million TikTokers residing there. Despite a temporary ban in 2018 by the government, the social media app remains widely used among residents in the most populous country in Southeast Asia.

The country with the second-highest number of TikTok users is the US. Analysts say TikTok’s popularity in the US skyrocketed following its merger with Musical.ly in 2018. Prior to that, there were fewer than 10 million monthly active users on the platform. But in the months following the merger, the number of TikTok users grew exponentially. It surpassed Facebook, Instagram, Snapchat, and YouTube in the number of downloads, and even prompted Facebook to launch a rival service, Lasso. Incidentally, many of the most-followed people on TikTok are also located in the US.

Third on the list ranking TikTok users by country is Brazil, with 101.8 million TikTokers located there. Indonesia, the US, and Brazil are the only three countries with more than 100 million TikTok users. Brazil is followed by Mexico, with around 77.9 million TikTok users. In fact, TikTok was Latin America’s fastest-growing social media platform in 2023. According to reports, the number of TikTok users in the region grew by 11.8% last year.

Rounding out the top five countries where TikTok users are located is Vietnam, home to 69.7 million users. This is followed by Pakistan, with 59.6 million TikTok users. Russia, where TikTok is the fifth-most-popular social media app, behind VK, WhatsApp, Telegram, and Odnoklassniki, ranks next, with 58.2 million TikTok users.

Thailand and the Philippines rank next, with 53.4 million and 48 million TikTok users, respectively. Bangladesh completes the list ranking TikTok users by country, with 39.8 million.

The breakdown of TikTok users by country shows that, despite launching only in 2016, TikTok has managed to penetrate some of the world’s most populous countries across various continents.

FAQs

How many users does TikTok have?

In 2024, TikTok boasts over 900 million users worldwide, an 8% increase from 2023. This is forecast to increase to 955.3 million by 2025.

Which year did TikTok come out?

TikTok was introduced in its home market of China in 2016 under the name Douyin. Following its domestic success, parent company ByteDance launched an international version a year later, which quickly gained popularity.

How many Americans use TikTok?

As of 2024, there are more than 107 million users in the United States. This represents a 5.4% annual rise. The number of TikTok users in the US is set to continue growing, reaching 121.1 million by 2027.

What country uses TikTok the most and with how many users?

In terms of time spent, the United Kingdom leads with 22.7 million TikTok users spending an average of 45 hours on the app every month (compared to the global average of 31 hours and 47 minutes). Meanwhile, Belgium, with 4 million TikTok users, is where TikTok users open the app the most, averaging 435.6 times per month.