To craft a good TikTok marketing strategy, you need to equip yourself with basic knowledge about its one billion users. This means that aside from knowing the age demographics of TikTok users, having a clear picture of the breakdown of TikTok users by country can also help you fine-tune your approach.

Here’s a look at the number of TikTok users by country.

Start selling online now with Shopify

Start your free trial

Breakdown of the number of TikTok users by country

  1. United States: 148 million
  2. Indonesia: 126.8 million
  3. Brazil: 98.6 million
  4. Mexico: 74.2 million
  5. Vietnam: 67.7 million
  6. Russia: 58.6 million
  7. Pakistan: 54.4 million
  8. Philippines: 49.1 million
  9. Thailand: 44.4 million
  10. Turkey: 37.7 million

According to the latest data on TikTok’s advertising reach, the United States is home to the majority of TikTok users worldwide, with 148 million TikTokers residing there.

Analysts say TikTok’s popularity in the US skyrocketed following its merger with in 2018. Prior to that, there were fewer than 10 million monthly active users on the platform. But in the months following the merger, the number of TikTok users grew exponentially. It surpassed Facebook, Instagram, Snapchat, and YouTube in the number of downloads, and even prompted Facebook to launch a rival service, Lasso. Incidentally, many of the most-followed people on TikTok are also located in the US. 

→ Click Here to Launch Your Online Business with Shopify

The country with the second-highest number of TikTok users is Indonesia. The most populous country in Southeast Asia has 126.8 million TikTok users. Despite a temporary ban in 2018 by the government, the social media app remains extremely popular among Indonesians.

Third on the list ranking TikTok users by country is Brazil, with 98.6 million TikTokers located there. This is followed by Mexico, with around 74.2 million TikTok users. In fact, TikTok was Latin America’s fastest-growing social media platform in 2023. According to reports, the number of TikTok users in the region grew by 11.8% last year.

Rounding out the top five countries where TikTok users are located is Vietnam, home to 67.7 million users. This is followed by Russia, with 58.6 million TikTok users. TikTok is the fifth-most-popular social media app there, behind VK, WhatsApp, Telegram, and Odnoklassniki.

Pakistan and the Philippines rank next, with 54.4 million and 49.1 million TikTok users, respectively. They are followed by Thailand, where there are 44.4 million users. Turkey completes the list ranking TikTok users by country, with 37.7 million.

The breakdown of TikTok users by country shows that, despite launching only in 2016, TikTok has managed to penetrate some of the world’s most populous countries across various continents. 


How many users does TikTok have?

In 2024, TikTok boasts over 900 million users worldwide, an 8% increase from 2023. This is forecast to increase to 955.3 million by 2025.

Which year did TikTok come out?

TikTok was introduced in its home market of China in 2016 under the name Douyin. Following its domestic success, parent company ByteDance launched an international version a year later, which quickly gained popularity.

How many Americans use TikTok?

As of 2024, there are over 107 million users in the United States. This represents a 5.4% annual rise. The number of TikTok users in the US is set to continue growing, reaching 121.1 million by 2027.

What country uses TikTok the most and with how many users?

In terms of time spent, the United Kingdom leads with 22.7 million TikTok users spending an average of 49 hours and 29 minutes on the app every month (compared to the global average of 34 hours). Israel, with 4.5 million TikTok users, is where TikTok users open the app the most, averaging 463.4 times per month.

Start selling online now with Shopify

Start your free trial

Want to learn more?