Meta Ad Revenue (2009–2023)
As the parent company of some of the world’s most popular social media platforms, there’s no denying the influence Meta has on consumers and the market reach it offers businesses.
Currently, the ad revenues of Instagram and Facebook—both Meta entities—are in the billions. Coupled with a growing number of advertisers on Facebook, it’s no surprise that Meta’s ad revenues are in the hundreds of billions.
Here’s an in-depth look at Meta’s advertising revenue in recent years.
Meta ad revenue breakdown: table
|
Year |
Meta ad revenue |
Annual change |
|
2009 |
$0.76 billion |
|
|
2010 |
$1.87 billion |
+144.5% |
|
2011 |
$3.15 billion |
+68.8% |
|
2012 |
$4.28 billion |
+35.7% |
|
2013 |
$6.99 billion |
+63.3% |
|
2014 |
$11.49 billion |
+64.5% |
|
2015 |
$17.08 billion |
+48.6% |
|
2016 |
$26.89 billion |
+57.4% |
|
2017 |
$39.94 billion |
+48.6% |
|
2018 |
$55.01 billion |
+37.7% |
|
2019 |
$69.66 billion |
+26.6% |
|
2020 |
$84.17 billion |
+20.8% |
|
2021 |
$114.93 billion |
+36.6% |
|
2022 |
$113.64 billion |
-1.1% |
|
2023 |
$131.95 billion |
+16.1% |
Meta ad revenue: 2009–2023
According to a recent analysis, Meta’s advertising revenue in 2023 hit $131.95 billion. This marked a 16.1% annual increase and a record high for the social media giant.
The data shows that aside from a slight fall in 2022, Meta’s advertising revenue has largely risen since 2009. Experts attribute the decline in Meta’s ad revenues in 2022 to the lack of success in the company’s billion-dollar plan for the metaverse and a growing sense of distrust of social media advertising amid user privacy issues.
In 2009, Meta’s ad revenues totaled $764 million, a fraction of 2023’s figure. In 2010, revenues skyrocketed by 144.5%—the biggest year-on-year increase between 2009 and 2023—to $1.87 billion. Consistent growth followed for the next 11 years, recording impressive annual increases that ranged between 20.8% and 68.8%. This took Meta’s ad revenues to $114.93 billion by 2021.
From 2009 to 2023, Meta’s ad revenues grew by more than 170 times, marking an average annual growth rate of 47.7%. Given the growing company’s performance, it’s evident that its market value has also surged during this period. In 2012, Meta recorded a market cap of $63.1 billion. As of July 2024, its market cap is more than $1 trillion.
Meta ad revenue in 2024
According to Meta’s latest earning report, in Q1 2024, the company generated $35.64 billion in ad revenues. This represents a 26.8% year-over-year increase from Q1 2023’s $18.1 billion and 97.8% of its overall revenues. Meta also reported that average price per ad also rose by 6% year on year.
Armed with plans to launch ads in Threads, which now has more users than X, Meta’s ad revenues may be set to increase even more than anticipated this year.