As one of the most popular social media platforms in the world, Instagram boasts 1.4 billion active users in 2024. 

Who is the most followed person on Instagram? In this post, we explore the 10 most followed Instagram accounts.

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Most followed Instagram accounts: table


Instagram account

Number of followers (as of May 2024)


Instagram @instagram

388.9 million


Cristiano Ronaldo @cristiano

270.8 million


Ariana Grande @arianagrande

227.4 million


Dwayne Johnson @therock

224.4 million


Kylie Jenner @kyliejenner

221.6 million


Selena Gomez @selenagomez

217.0 million


Kim Kardashian West @kimkardashian

210.8 million


Lionel Messi @leomessi

191.8 million


Beyoncé @beyonce

169.6 million


Justin Bieber @justinbieber

167.3 million

Who has the most followers on Instagram: Top 10

1. Instagram (388.9 million)

The most followed Instagram account is the social media platform’s very own, with 388.9 million followers.

Its lead as the account with the most followers on Instagram isn’t the only one that makes it stand out. It is also the only brand account on the list of 10 most popular Instagram accounts; the rest of which consists of high-profile individuals including music artists and sportsmen. For context, the next brand account on the list is National Geographic’s, in 11th place with 156.5 million followers.

2. Cristiano Ronaldo (270.8 million)

Coming in second on the list is Cristiano Ronaldo, making him the most followed person on Instagram. Thanks to the popular Portuguese soccer star’s 270.8 million followers, each one of his Instagram posts has a massive reach, which makes him the most sought-after Instagram influencer. The footballer, in fact, topped the Instagram Rich List in 2023, pocketing $3.2 million per endorsed Instagram post.

3. Ariana Grande (227.4 million)

After Ronaldo, singer Ariana Grande is the fourth-most followed person on Instagram. With 227.4 million followers and counting, this also makes her the most followed female on Instagram.

Despite being the most followed woman on Instagram, the pop sensation has just over 200 published posts on her profile. They feature behind-the-scenes looks at her music career, glamorous photoshoots, and personal life snippets.

4. Dwayne Johnson (224.4 million)

Grande is followed by former professional wrestler Dwayne Johnson, popularly known by his ring name, “The Rock.” He has amassed 224.4 million Instagram followers to date, who are privy to his rigorous workout routines, motivational messages, and family moments on the social media platform.

5. Kylie Jenner (221.6 million)

Rounding out the top five is American media personality Kylie Jenner, with 221.6 million followers. A member of the Kardashian-Jenner clan, she has built an empire with her cosmetics brand, Kylie Cosmetics. 

She’s also the second-most followed female on Instagram and her posts are a mix of promotional content for her products, stunning selfies, and glimpses into her luxurious lifestyle.

6. Selena Gomez (217.0 million)

The sixth-most followed Instagram account belongs to Selena Gomez. It’s interesting to note that Gomez once ranked as the most followed woman on Instagram, until she was toppled in early 2019 by fellow singer Ariana Grande.

Gomez is also known for using her platform to raise awareness about mental health issues, making her presence meaningful beyond entertainment.

7. Kim Kardashian West (210.8 million)

With 210.8 million followers and one of the most followed females on Instagram, Kim Kardashian West is a reality TV star turned business mogul. Her Instagram is a blend of high-fashion photos, family moments, and promotional content for her various ventures, including KKW Beauty and SKIMS. Kardashian's influential status in pop culture ensures a consistent stream of followers.

8. Lionel Messi (191.8 million)

The eighth-most followed person on Instagram is the second soccer player on the list, Lionel Messi. With just over 1,200 posts so far, the Argentinian forward isn’t as active as the others on the list. But his reputation as one of the best players in the world has earned him 191.8 million followers. 

9. Beyoncé (169.6 million)

Beyoncé, a powerhouse in the music industry, has a significant Instagram following. Her account features striking visuals from her performances, fashion statements, and personal insights. Beyoncé’s posts are often artistically curated, reflecting her creative genius and influence in the entertainment world.

10. Justin Bieber (167.3 million)

Wrapping up the list is Canadian popstar Justin Bieber, with 167.3 million followers. From music releases and concert highlights to personal reflections and moments with his wife, Hailey Bieber, his account offers an intimate look into his world.

Most followed Instagram accounts: FAQs

What is the most followed Instagram account?

Instagram’s very own account is the most followed Instagram account. As of May 2024, it has 388.9 million followers, the only profile to have surpassed the 300-million milestone.

Who is the most followed person on Instagram?

Portuguese football superstar Cristiano Ronaldo is the most followed person on Instagram, with 270.8 million followers. It’s estimated that the popular athlete pockets $3.2 million for every endorsement post.

Who is the most followed female on Instagram?

Boasting 227.4 million followers, singer Ariana Grande is the most followed woman on Instagram. She is followed by Kylie Jenner, with 221.6 million followers.

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