Listed among consumers’ favorite social media platforms, Twitter is undoubtedly one channel businesses should be marketing on. The latest Twitter statistics also show that there are nearly 230 million daily active users (and growing), making the micro-blogging site a great platform for brands to increase their reach. 

But how much effort you should dedicate to Twitter will depend on your target market and, more importantly, consumers’ Twitter usage by country.

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Twitter user demographics 2023: by country

According to a recent survey studying the number of Twitter users by country, the United States is home to the most users, with at least 95.4 million there. Incidentally, Twitter is also one of the fastest-growing social media platforms in the US

This is followed by Japan, with 67.5 million Twitter users. Together, there are over 162 million people in the US and Japan using Twitter on a regular basis.

India ranks next, in third place. There are 27.3 million Twitter users in India, a relatively small amount considering its population of 1.4 billion. The data on Twitter usage by country shows that Twitter’s reach in India is pretty insignificant. Its potential advertising reach is just 1.9% of the total population. In comparison, its reach in the US is 28.1%—around one out of every four people. In Japan, it’s a whopping 54.6%—more than half of the population.

Fourth on the list ranking the number of Twitter users by country is Brazil, where there are 24.3 million Twitter users. Indonesia rounds out the top five, with 24 million users. 

Here are countries with the sixth- to 10th-largest number of Twitter users:

  1. United Kingdom: 23.2 million
  2. Turkey: 18.6 million
  3. Mexico: 17.2 million
  4. Saudi Arabia: 15.5 million
  5. Thailand: 14.6 million

Of these 10 countries, six are located in Asia. The remaining four are in North America, South America, and Europe. 

Twitter user demographics 2023: by region

Given the vast population of Twitter users in the US, it should come as no surprise that North America is the region with the biggest number of Twitter users. There are 105.8 million Twitter users there. 

East Asia and Southeast Asia follow, with 92.7 million and 66.3 million Twitter users, respectively.

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