Given that the US is top on the list ranking the number of Twitter users by country, it’s clear that Twitter (now known as X) is a platform US businesses should be marketing on if they’re serious about growing their reach.

But before you jump right into using Twitter for your business, there are a few key Twitter statistics you need to know about to better guide your strategy. This starts with answering the question: How many users does Twitter have in the US?

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How many US Twitter users are there?

According to recent data, there are expected to be 50.5 million Twitter users in the US in 2024. This is estimated to be around 19.1% of the population there. In other words, nearly one out of every five consumers in the US is also an active user of Twitter. 

This year’s number of Twitter users marks an 8.3% annual decrease from 2023’s 55.1 million. This represents the second consecutive year the number of Twitter users in the US is expected to fall and a faster rate than the previous year’s 6.1% fall. 

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In fact, the data shows that the number of Twitter users is set to decline between 2019 and 2024. Over this period, Twitter is projected to lose around 3.5 million users. This is an overall decrease of 6.5% and an average annual growth rate of -1.2%. Put differently, Twitter is expected to lose an average of 1.2% of its user base in the US every year from 2019 to 2024.

Industry analysts attribute the shedding of the number of Twitter users in the US to a number of factors. The first is news fatigue. According to experts, many users who had signed up for the platform in 2020 and 2021 had done so to stay up to date with the COVID-19 pandemic and the 2020 US presidential election. But they are now said to be leaving to search for other content elsewhere. 

Twitter’s shedding of users has also been attributed to the company’s takeover by Elon Musk, which has resulted in widespread offensive content and uncovered lingering technical difficulties.

Despite the decline in the number of Twitter users in the US, the micro-blogging site is still a powerful platform for brands to market on. Users spend an average of 34.1 minutes per day on Twitter, which remains one of the most popular social media sites in the US.

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