20Apr
By: Andrew Roach April 20, 2017 Topic: Video Marketing

The majority of ecommerce entrepreneurs are under the impression that creating a YouTube account for the business which has compelling video content is a difficult, arduous process. In fact, only 9% of all small businesses in the United States have a YouTube account which they actively use to help grow their store. If you combine that statistic with the fact that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States, it’s astonishing that there aren’t floods of ecommerce entrepreneurs who are tapping into this market. YouTube is a platform which isn’t yet saturated in the ecommerce world, even though one third of all internet users are active on the platform, so starting early will give you a huge advantage over your competition. We’ve created this article to show you exactly how to make a YouTube channel which will help your business grow and ultimately help your store become more successful.

How to Make a YouTube Account

Creating a YouTube channel is a simple process which you’ll be able to breeze through. When you’re making a YouTube account for your ecommerce business you’ll be faced with two different options: making a YouTube account with an existing Google account, or starting from scratch. First, we’ll start by explaining how to make a YouTube account for your ecommerce business if you already have a google account.

How to Make a YouTube Account Using an Existing Google Account

The first thing that you’ll need to do when you’re creating a YouTube account for your ecommerce business is visit the YouTube homepage and click on the ‘sign in’ button at the top right hand corner. Once you’ve loaded the page you’ll need to enter the correct sign-in details for your ecommerce business’ existing Google account.

How to make a YouTube channel

From there, you’ll be able to access your account’s ‘Settings’ page– it’s in the top right hand corner of the page again. When you’re on this page you’ll be able to access all of your account information. You’ll find the option to ‘Create a channel’ next to your email address.

How to make a YouTube channel

At this stage you’ll be presented with two options: creating a personal YouTube account, or creating an account for your business. To ensure that you create a business YouTube account select the ‘Use a business or other name’ option, and fill out the appropriate details for your ecommerce business.

How to make a YouTube channel

From this point you’ll be asked to specify what type of business YouTube account you’ll be running from the drop down menu. Once you’ve selected this option then your account will be created and fully functional. It’s as simple as that!

How to Make a YouTube Account Without an Existing Google Account

If you aren’t already using a Google account for your ecommerce business then don’t worry– it’s still a simple process to get your YouTube account up and running. As YouTube is a Google owned platform, you’ll need to create a Google account before you’re able to create your business’ YouTube channel.

How to make a YouTube channelSimply visit the YouTube homepage and click on the ‘Sign In’ button in the top right hand corner. Once you arrive at the next page you’ll need to select the ‘Create a Google account’ option. From here simply fill in the necessary details to set up your ecommerce business’ Google account. Once you’ve set up your Google account follow the steps which we listed above and you’ll have the YouTube account up and running in a matter of minutes.

Once you’ve completed these steps you’ll need to make sure that you nail the design of your ecommerce business’ YouTube channel. Having a striking channel icon and channel art design is critical when you’re creating a professional YouTube channel.


How to Make a YouTube Channel With Great Design

As your YouTube channel will be a reflection of your ecommerce store it’s critical that you come up with a design which is aesthetically pleasing, professional, and mirrors the design of your store. There are two important aspects of YouTube channel design with you’ll need to bare in mind when you’re brainstorming: your channel art and your channel icon. First, we’ll go through everything you need to know about channel art.

YouTube Channel Art

The channel art for your ecommerce business’ store will act as one of the main design features. It’s a very similar format to the cover photo from Facebook. When you’re designing the channel art you should aim to express the core focus of your brand, or your niche. A good practice for ecommerce entrerpreneurs who are creating channel art for their YouTube channel would be to follow YouTube’s own guidelines— these will help you with sizing and give you a good idea of how it looks when it’s live.

YouTube Channel Icon

Your channel icon should convey the design of your ecommerce business in a much smaller image than your channel art. If you’ve already come up with a logo design for your ecommerce business then we’d recommend that you use this image– it’ll give your channels consistency and will help build up your brand’s authority. If you haven’t already came up with a logo for your ecommerce business we’d recommend that you create one– it’s great to use both for your ecommerce store, and your business’ YouTube channel.

If you’re searching for content which you can use for your designs then we recommend that you take advantage of stock image websites. We’ve already created a list of the best stock image websites for ecommerce businesses to make your life easier.

For those ecommerce entrepreneurs who aren’t confident in their design skills, we recommend that you outsource your work from a talented freelance graphic designer. You can find tons of high-quality content with freelance platforms like Upwork or Fiverr– they’re really affordable so it’s great if you’re running your store on a tight budget.

When you’ve added some compelling designs to your ecommerce business’ YouTube channel you’re all set. Now it’s time to start creating awesome video content which will help grow your store and ultimately increase the amount of sales you make.


How to Make a YouTube Channel With Compelling Video Content

How to make a youtube channel

Creating compelling video content for your YouTube channel is great fun, and it also allows you to showcase your content to potential customers who are interested in your niche. Remember that your video content should have a few main goals: increase your brand’s authority, promote your products, and ultimately help your business grow. If, for example, you’re making a promotional video for your newest product, show your audience how useful it can be and demonstrate why your audience needs it. You can also create aspirational video content which will show to your audience how their lives will improve by using your products– this is a sure fire way to improve your brand’s authority and build a culture around your ecommerce business.

You’ll already be filled to the brim with ideas for your business’ YouTube content, even if you don’t know it yet. Take the time to brainstorm ideas and come up with some plans for videos. Check out some of your competitors and analyse the types of videos which they’re creating. Measure how successful each of their videos are, especially their first few, and think about how you can make your video content even better.

Once you’ve begun to create video content and publish it onto your YouTube channel you’ll need to review and analyse the performance of your videos. If they’re performing well then continue with the structure which you’re currently using– people will love them! If you think they can use some improvements then be critical with your work and check out the comments section– you’ll learn as you’re working.


Start Growing Your Ecommerce Business Today

Now that you’ve finished our guide you know exactly how to make a YouTube channel which you can use to help your business grow. We’re sure that you’ll find success by making a YouTube channel for your ecommerce business, so the time to start is now.

If you have any further questions about running a business YouTube account then let us know in the comments section– we’re happy to help.