When you’re running your ecommerce business with Shopify, adding Apps can be expensive, but there are several free Shopify Apps which you need to install on your store. Whether you’re using a dropshipping importer, or a tool to help with your email campaigns, you can quickly grow your store– even on a tight budget. We’ll show you the top 15 free Shopify apps which will help you create a winning store, no matter what your budget is.
What it is: Dropshipping product importer.
Why you should use it: Oberlo allows store owners to easily import dropshipping products in one click, allowing you to have products for your store the day you sign up. There’s no need to buy bulk inventory, and you won’t have to spend money designing your own products. This app allows new entrepreneurs to start a low-risk business. You can also process your orders through the app. Once you receive an order, you can process your orders in only one click as the entire process is automated. This app is perfect for those who may still be working a 9 to 5 job as the workload is very light. It allows you to focus on marketing your store which allows you to grow quickly.
What it is: Sales pop-up notification.
Why you should use it: Sales pop-up notifications are extremely popular on Shopify stores. They help build social proof to store visitors. If using Sales Pop, you’ll want to limit the number of pop-ups you use on your store such as getting rid of email pop-ups as it can overwhelm the mobile user. These pop-ups generally work well for social proof by convincing the customer that people are buying from your store. You need to be generating some sales for the pop-ups to appear and it’ll show how long ago the most recent purchase was if it was purchased within a certain time frame.
What it is: Facebook messenger service.
Why you should use it: Using this app early on will probably prove to be useful for your business down the road. Facebook messenger ads are growing in popularity. However, for them to work you need to communicate with customers via Facebook messenger. By installing this app, you allow customers to connect with you on Facebook messenger which paves the way for future advertising. However, the focus of the app today is to provide better customer service and to reach them anytime via your mobile device.
What it is: Gratitude email app
Why you should use it: Most people spend so much time trying to get a customer that when they finally land the sale they forget to continue marketing to them. Happy email allows you to send an email to a customer after they’ve placed an order on your store. Since a customer has just purchased with you, they’ll be much more likely to open an email from you – they might even expect it. You can introduce yourself as the founder of the company and build a personal connection with your customer. They even delay the sending of the email so that the customer doesn’t assume it’s automated.
What it is: App which allows you to turn your feed into a shop.
Why you should use it: For those of you with big Instagram audiences, you can make your feed into a shop, allowing your customers to shop their favorite looks. The app is so popular even Instagram has approved it. Here’s an example of what it looks like in action. You can see the brands Instagram images have numbers on them allowing you to shop the specific product in the feed with ease rather than going through an entire store. This eliminates the need to constantly put in a new link in the bio as people can shop directly from their feed.
What it is: Countdown Timer App
Why you should use it: You can optimize your online store by creating a sense of urgency with a countdown timer. If you ever used one and suddenly stopped, you might’ve even noticed a dip in sales. Countdown timers help convince the buyer that right now is the time to buy. The app works extremely well with impulse buy products to help you convert the customer. You can change this timer to better suit your store theme. You can choose your start and end dates. Scarcity tactics can also be used with this timer with phrases like ‘only a few products left.’ If you have the traffic and need help convincing people to buy this app may help.
What it is: Product Review App
Why you should use it: Both Product Reviews and their paid Product Reviews Addon app are great for store owners. Allowing customers to review your products can help build your social proof on your product page. The app is also SEO friendly allowing you to add your product review scores in Google’s search. Low scores get flagged so you can resolve issues with customers easily. High scores get added to your website. When customers search via Google, your product score can help encourage click through to land customers you might not have otherwise gotten. While it is paid, their Product Reviews Addon app has several other features that might be worth checking out in the future.
Free Persistent Cart AppWhat it is: Abandoned cart app.
Why you should use it: If you find that your customers move from one device to another to complete their purchase, this free Shopify app is for you. If a customer logs into your store, they’ll easily find the products they added to their cart regardless of what device they’re on. Some people choose to start their search on mobile but buy on desktop or vice versa. Having their cart appear on all their devices helps increase sales by reminding them that there are items in their cart waiting to be purchased.
What it is: App that adds a bar to the top of your website to mention shipping details.
Why you should use it: When it comes to online shopping, customers want to know how much shipping will cost. If you offer free shipping you can mention that your store offers free shipping on all purchases. If your store offers a free shipping threshold, you can help increase average order value by being clear about it. By having the bar installed on your website, customers can easily see the shipping details to help ease them into purchase. The bar is clear and visible allowing browsers to get access to shipping information without having to go through the checkout process. It likely helps lower abandoned carts as well.
Why you should use it: It’s important to show your customers you appreciate them. This free Shopify app allows you to reward your customers by giving them points. They can use their points to redeem special offers such as discounts, free products or free shipping. According to their page, their customers are seeing a 20% increase in repeat customers. It’s much more affordable to remarket to someone who’s already familiar with your brand than to find new customers which makes this app even more appealing. You can even surprise your customers with special offers on their birthday which helps make their special day more memorable putting your brand at top of mind.
What it is: Pop-up app.
Why you should use it: Pop-ups can be an extremely effective way to build up your email list. With this free Shopify app, you can offer a special discount in exchange for new followers or subscribers. This is great for store owners looking to grow their followings for social clout. The discount incentive helps encourage a purchase which helps convert customers who were only on your site to browse. You can even lower your abandoned carts with their exit pop-ups.Keep in mind that pop-ups can be annoying so be sure to remove any other pop-up apps. You’ll want to check your mobile site when you’ve installed the app to ensure that it works well on your website as you don’t want to lower mobile conversions.
What it is: App that helps you improve your SEO.
Why you should use it: While advertising is great for sales, you also want to increase your store’s organic traffic. Having this SEO plug-in app helps you better optimize your web pages by giving you suggestions on how you can improve. If you’re on a tight budget, you can master SEO on your own with this easy-to-use tool. You’ll know if your image alt-tags are correctly labelled, you can check your speed and blog and more. There’s a paid version for those looking to benefit from some extra features. With over 880 5-star reviews, this is an app you should definitely install on your store.
What it is: Push notification app
Why you should use it: Push notifications have been growing in popularity. Every time you add new products to your website or new blog posts, you can notify your customers to check it out via their computer notifications. With this free Shopify app, you can let customers know about special promotions you’re having which can help boost sales on your store. You’ll want to make sure you don’t have any other pop-ups on your webpage to reduce mobile issues and to keep the focus getting clicks for notifications. The best part is that when they abandon the cart you can send push notifications which can help bring the customer back.
What is it: Email marketing tool.
Why you should use it: Mailchimp is one of the most popular email marketing tools. Their popularity extends far beyond Shopify’s database. However, this tool allows Shopify store owners to add their customer’s emails to their Mailchimp account so that they can market to them in the future. You’ll be able to send abandoned cart emails, email special promotions and more.
Why you should use it: Kit automates marketing. From creating campaigns to reminding you to post new content on your social media, it’s the marketing helper every store owner needs. The app integrates well with other marketing apps like Shoelace, a retargeting app. You can also send emails to repeat customers. Or create discount codes to help encourage the sale. You can also easily access reports to determine your sales performance.
These are just a few of the best free Shopify Apps. What apps do you use for your store? Which are your favorite?