How Many TikTok Users Are in the US? (2019–2025)
Knowing how many people use TikTok is key to building an effective TikTok marketing strategy for your brand. Recent data shows that the number of TikTok users worldwide is set to rise by 10.5% in 2023, to 834.3 million.
If your business targets consumers in the United States, a more relevant statistic to know is the number of TikTok users in the US. So, how many TikTok users are in the US?
How many TikTok users are in the US: 2019–2023
According to the latest figures, the number of US TikTok users is forecast at 97.6 million in 2023. This is a 3.7% annual increase—the lowest growth rate in at least four years.
Despite the slowdown, TikTok is still ranked as the fastest-growing social media platform in the country, and the number of TikTok users there has risen significantly over the past few years. In 2019, there were 35.7 million people using TikTok. This figure increased by 87.4% in 2020, to 66.9 million, before rising another 29.9% in 2021, to 86.9 million. In 2022, the number of TikTok users in the US grew by 8.3%, to 94.1 million.
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From 2019 to 2023, the number of US TikTok users rose by a total of 61.9 million. This is an overall increase of 173% and marks an average annual growth rate of 32.3%.
How many TikTok users are there in the US: 2024–2025 forecast
Analysts expect the number of TikTok users in the US to continue rising for at least two more years.
In 2024, this is set to grow by 3.2% and surpass the 100 million mark for the first time. An annual increase of 2.6% is forecast for 2025, which will bring the total number of US TikTok users to 103.3 million.
In the forecast period of 2019 to 2025, the number of people using TikTok in the US is set to almost triple, growing at an average annual growth rate of 22.5%.
Before you jump into leveraging TikTok to grow your business, you may want to look into other key TikTok statistics to help craft your strategy. For instance, 12.8% of US social media users list TikTok as their favorite social network, and there are more female TikTok users (55.6%) than male users (44.4%).