Top US Brands in 2024
One way to achieve success for your ecommerce store is to look to the best for inspiration. This means knowing what the top brands in the United States are and understanding why they’re well liked by consumers.
In this article, we delve into the best brands in the US as determined by consumers.
Top brands in the US in 2024: table
|
Brand |
Aggregate index score |
|
BAND-AID |
52.1 |
|
Amazon |
52.0 |
|
Dawn |
51.9 |
|
Dove |
46.1 |
|
Samsung |
45.8 |
|
Clorox |
44.2 |
|
Lowe's |
44.1 |
|
Amazon Prime |
43.8 |
|
M&Ms |
43.3 |
|
TYLENOL |
42.5 |
Top brands in America in 2024
When it comes to brand reputation and consumer trust, certain names consistently come out on top. This list of the top brands in the US is published by YouGov, which ranks brands by overall brand health, determined by their impression, quality, value, satisfaction, recommendation, and reputation. Their scores are then calculated by subtracting negative feedback from positive and can range from -100 to 100. This means that a brand with a score of zero has the same amount of positive and negative feedback.
It's important to note that this list highlights brands that enjoy a good reputation among the US population, not necessarily those founded in the US.
1. BAND-AID (52.1)
For the second year running, BAND-AID tops the list of the best brands in the US. Known for its quality and reliability, BAND-AID also ranks among America’s most trusted brands.
It is a household brand that has maintained a strong reputation, with a health score of 52.1. Owned by Johnson and Johnson, its dominance in the first-aid market and consistent consumer trust highlight its unmatched brand value in the US.
2. Amazon (52)
Amazon, the ecommerce giant, follows closely with an index score of 52. Its extensive product range, fast delivery, and customer-centric services have earned it a top spot among US consumers. Amazon's impact extends beyond shopping, as its subsidiary Amazon Prime also ranks high in consumer satisfaction and subscription services.
3. Dawn (51.9)
Dawn, a leading dishwashing liquid brand, is known for its effective cleaning capabilities. With a score of 51.9, it ranks third, reflecting its strong presence in American households. The brand’s association with environmental efforts, such as wildlife rescue, also enhances its public image.
4. Dove (46.1)
Dove, a brand synonymous with personal care, ranks fourth on this list of the top brands in the US. Known for its gentle and moisturizing products, Dove has a strong reputation for promoting real beauty and self-esteem, which resonates well with consumers.
5. Samsung (45.8)
Samsung, the South Korean electronics giant, has a significant foothold in the US market. Its wide range of high-quality electronics, from smartphones to home appliances, has earned it a score of 45.8, making it the top non-US brand among local consumers.
6. Clorox (44.2)
Clorox is the seventh-best brand in the US. A household name in cleaning products, its effective and reliable disinfectants have won over many Americans, especially amid increased hygiene awareness. The brand’s strong performance in the market is reflected in its index score of 44.2.
7. Lowe’s (44.1)
Lowe's, a leading home improvement retailer headquartered in North Carolina, is highly regarded for its wide range of products and customer service. With an index score of 44.1 and a position of seventh on this list of the top brands in the US, Lowe’s supports DIY enthusiasts and professional contractors alike, making it a staple in the home improvement sector.
8. Amazon Prime (43.8)
Amazon Prime, known for its premium subscription services, offers benefits like free shipping, exclusive deals, and access to a vast library of streaming content. Its popularity and value-added services give it an impressive score of 43.8.
9. M&Ms (43.3)
M&Ms, the beloved candy brand, continues to delight consumers with its colorful and tasty chocolates. Its enduring popularity and innovative marketing campaigns secure its place among the top brands in the US with a score of 43.3.
10. TYLENOL (42.5)
TYLENOL, a leading pain reliever, rounds out the ranking of the 10 best brands in the US with a score of 42.5. Its effectiveness and trusted name in pain management make it a go-to brand for many Americans.