Chapter 32

How to Find Trending Products to Sell Online

Finding trends is an important part of running an online store. You need to know what items will be popular before they peak. By ‘catching the wave’ you’ll be able to make money from growing sales rather than from the product’s decline. Every niche has its own trends. In 2017, we saw the rise of fidget spinners within the toy and gadget niche. In fashion, we see new trends each season for apparel, accessories, and shoes. In weight loss, we’re seeing a growing trend in silicone vacuum cups. When it comes to choosing a niche, you’ll want an evergreen niche that constantly has new trends. It’s not about making the trend the niche.

Example: Suzy Shier allows their customers to shop by trend. When a customer hovers over the clothing section in the top navigation, they’ll see a list of trends on the right hand side. The trends they list often include skyrocketing fashion trends like frills, florals or athleisure. They regularly change the trends as trends do change regularly, especially in fashion. From a customer perspective, the ability to shop by trend allows them to browse products based on a look they like since it’s easier to find. When items aren’t categorized by trend, customers may end up not seeing an item they would have otherwise bought.


Product Trends Tips:

Avenue 32 is a great example of a brand who divides their products into trends. On their store’s top navigation, a trends section is visible. Want florals? Or stripes? Ruffles? Whatever is the hottest trend within the fashion industry at that moment will be found on that section of their online store. Customers who love a certain pattern or style will likely find products with a consistent look which can help improve the user experience.

To find trending products, you’ll want to look at the product order volume on AliExpress. If you notice a product has over 1,000 orders, it’s possible that it’s a trending item. You can then cross-check with a tool like Google Trends to determine if the product is trending upwards or downwards. If there isn’t enough data it could be because it’s a new product or because there isn’t enough search volume. When choosing trending products for your store, you should check a few sources to ensure it’s the best fit.

Another AliExpress feature that allows you to find popular trends is the ‘Best Selling’ tab on their website. Each week new products get added to the list of AliExpress’ best selling products. If you have a store within one of the niches of the trending products, you can import it to your dropshipping store. By having the best selling products on your store, you increase you chances of landing a sale since they’re proven sellers.

Not all products trend the same way. For example, a seasonal product may have spikes during a certain time of year while a new product might not show dips and only an upward growth. When choosing products you’ll want to ensure that if there are seasonal dips that you have other seasonal products that’ll drive your store’s growth during that time.

When looking at lists of the best products to sell look at the date. If the article was written over 6 months ago with no updates, it’s likely not 100% reliable. You’d need to investigate whether the products in those lists are still accurate. At Oberlo, we’re constantly updating our trending products lists to ensure you always have the best information on product sourcing.

Choose niches that regularly have new trends. If you choose to base your niche around a singular product you risk losing momentum within the niche. However, having an evergreen niche that constantly changes trends allows you to capitalize on new trends while still ensuring your business lasts over the long term.

If mainstream media is talking about a trend like fidget spinners, it’s already too late. You’re now going to see the rapid decline of the product. The goal is to find the trend before everyone else starts talking about it. The goal is to start selling a trend as it’s gaining momentum but before it reaches its peak.


Trending Product Tools:

Google Trends is the most popular tool for finding trends. You can browse their Featured Insights which give you a look at what’s trending in the world right now. If you’re trying to figure out if a product or a niche is worth tapping into, you can search the exact keywords to find out if the niche is trending upwards. You can look up data from as far back as 2004 to show you the patterns over the years. If you see a cyclical pattern, it’s likely that the product is seasonal especially if it always peaks and dips around the same time each year. If the product has been trending upwards it’s likely worth adding to your store and start selling. If you look at data from the past 12 months, you might not be able to see whether or not the product is trending upwards as it can often be pretty flat. Aim to look at historical data from the past 5 years or from 2004 to really get a picture into whether it’s a trending product or not.

Trend Hunter is a popular website that lists trends for various niches. You’ll find trends for sub niches within fashion, jewelry, gadgets, home and more. If you browse through a few of the articles while cross checking with AliExpress or Google Trends, you’ll find quite a few products you can add to your store. Some of the trends are general ideas while others are more product focused.

Instant Product Evaluator Tool is a tool to help you evaluate whether or not you’re planning to sell a good product. You list your product idea and answer a series of questions about your product which helps guide you in whether or not its the right product to sell. It asks questions that’ll require you to do your research. Questions like ‘What is the potential selling price of your product?’ are asked in the short survey. After you finish answering the questions, you’ll receive an answer via email.


Product Trends Resources:

20 Amazing Startup Business Ideas That’ll Make Money gets updated every every 3-6 months with new business ideas. We remove outdated products that are no longer trending to ensure that you always see the best products online.

25 Trending Products to Sell for Black Friday Cyber Monday 2017 is the ultimate list of products that are popular right now just in time for the holiday season. You’ll find products to sell for various niches like fashion, hair, weight loss and more.

Ecwid’s How to Find Trending Products to Sell Online walks you through how to find trending products. It offers suggestions for tools. It also recommends paying attention to influencers and browsing popular marketplaces.

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