To optimize your ecommerce store for online shopping, you need to know how users view your store. This means you’ll need to understand the most popular browsers used by consumers. 

As of August 2023, Google’s Chrome is the leading internet browser in the world with a global market share of 63.56%. In other words, more than six in ten people use Chrome to browse the internet.

Apple’s Safari is in second place with 19.85%, 43.71 percentage points behind. Microsoft Edge and Mozilla’s Firefox are the next two most used web browsers, with market shares of 5.43% and 2.94%, respectively.

Opera and Samsung Internet wrap up the top six web browsers in the world with market shares of 2.74% and 2.33% respectively. 

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Internet browser market share by device

Zooming into the internet browser market shares on different devices, Chrome continues to dominate as the most popular browser on desktops with a market share of 63.52%. This is similar to mobile phones, whose market share is 64.66%.

But Chrome’s market share for tablets tells a different story. While it is still the most popular browser, its lead significantly narrows. At 48.85%, it’s just slightly more popular than Safari, which has a 35.78% market share. 

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This still marks a significant milestone for Chrome as March 2021 marked the first time that it overtook Safari to hold the largest internet browser market share among tablet users. And in the one-year period from August 2021 to August 2022, the internet browser market share of Safari for tablets fell by 5.1 percentage points. Meanwhile, Chrome’s market share grew by 3.33 percentage points.

The market shares of the most popular browsers also vary according to region. For instance, Chrome and Safari continue to be the two most used web browsers in the US, but the gap separating them is significantly smaller than on a global scale.

Chrome’s internet browser market share in the US is 52.28% with Safari relatively close behind at 30.65%.

Rounding out the most popular browsers in the US are:

  • Edge: 8.49%
  • Firefox: 3.44%
  • Opera: 2.98%
  • Samsung Internet: 1.04%

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