Most Popular Web Browsers in 2024
To optimize your ecommerce store for online shopping, you need to know how users view your store. This means you’ll need to understand the most popular browsers used by consumers.
Browser market share: Key data
- Most popular web browser: Google Chrome (65.18% of global browser market share)
- Most popular browser on desktops, mobile, and tablets: Google Chrome
- Most popular browser in the United States, China, and Japan: Google Chrome
Global browser market share in August 2024
|
Browser |
Market share (global) |
|
1. Chrome |
65.18% |
|
2. Safari |
18.55% |
|
3. Edge |
5.26% |
|
4. Firefox |
2.74% |
|
5. Samsung Internet |
2.56% |
|
6. Opera |
2.15% |
As of August 2024, Google’s Chrome is the leading internet browser in the world with a global market share of 65.18%. In other words, nearly two-thirds of the global population uses Chrome to browse the internet. Apple’s Safari is in second place with 18.55%, nearly 47 percentage points behind. Together, Chrome’s and Safari’s shares add up to 83.73%, which means that more than four in five internet users worldwide use either Chrome or Safari as their default browser.
Microsoft Edge and Mozilla’s Firefox are the next two most used web browsers, with market shares of 5.26% and 2.74%, respectively. Samsung Internet and Opera wrap up the top six web browsers in the world with market shares of 2.56% and 2.15% respectively.
Browser market share worldwide: August 2023–August 2024
A breakdown of the browser market share over the past 12 months reveals that Chrome, Safari, and Edge have maintained their first, second, and third positions, respectively. However, the remaining three browsers, Firefox, Samsung Internet, and Opera, each with market shares of around 2–3%, have been exchanging positions as their shares fluctuate from month to month.
Internet browser market share by device in August 2024
Desktop browser market share
|
Browser |
Market share (desktop) |
|
1. Chrome |
64.55% |
|
2. Edge |
13.80% |
|
3. Safari |
9.38% |
|
4. Firefox |
6.66% |
|
5. Opera |
2.41% |
|
6. 360 Safe |
1.12% |
Zooming into the internet browser market shares on different devices, Chrome continues to dominate as the most popular browser on desktops with a market share of 64.55%. It is followed by Microsoft Edge with 13.8%, and Safari completes the top three with 9.38%
Mobile browser market share
|
Browser |
Market share (mobile) |
|
1. Chrome |
66.17% |
|
2. Safari |
23.28% |
|
3. Samsung Internet |
4.13% |
|
4. Opera |
2.04% |
|
5. UC Browser |
1.77% |
|
6. Firefox |
0.58% |
Chrome also leads as the most popular web browser on mobiles, with a market share of 66.17%. But unlike on desktops, Safari ranks next and is followed by Samsung Internet. As of August 2024, their market shares are 23.28% and 4.13%, respectively.
Tablet browser market share
|
Browser |
Market share (tablet) |
|
1. Chrome |
47.88% |
|
2. Safari |
35.57% |
|
3. Android |
13.81% |
|
4. Edge |
0.92% |
|
5. Opera |
0.77% |
|
6. YANDEX |
0.28% |
Chrome’s market share for tablets tells a different story. While it is still the most popular browser, its lead significantly narrows. At 47.88%, it’s just slightly more popular than Safari, which has a 35.57% market share. Android ranks third, with a market share of 13.81%.
Browser market share by country in August 2024
United States browser market share
|
Browser |
Market share (US) |
|
1. Chrome |
50.57% |
|
2. Safari |
33.4% |
|
3. Edge |
7.66% |
|
4. Firefox |
4.36% |
|
5. Samsung Internet |
1.74% |
|
6. Opera |
0.9% |
The market shares of the most popular browsers also vary according to region. For instance, Chrome and Safari continue to be the two most used web browsers in the US, but the gap separating them is significantly smaller than on a global scale.
Chrome’s internet browser market share in the US is 50.57% with Safari relatively close behind at 33.4%.
China browser market share
|
Browser |
Market share (China) |
|
1. Chrome |
48.49% |
|
2. Safari |
16.37% |
|
3. Edge |
10.33% |
|
4. UC Browser |
8.5% |
|
5. QQ Browser |
6.94% |
|
6. 360 Safe |
5.68% |
Likewise, Chrome dominates as the leading internet browser in China, with a share of 48.49%, which means that close to half of internet users there are Chrome users. Safari and Edge follow in second and third places, respectively. The fourth- and fifth-most-popular web browser, UC Browser, and QQ Browser, are developed by local companies. UC Browser has a market share of 8.5% while QQ Browser’s share is 6.94%. 360 Safe ranks in sixth place, with 5.68%.
Japan browser market share
|
Browser |
Market share (Japan) |
|
1. Chrome |
56.42% |
|
2. Safari |
23.69% |
|
3. Edge |
12.43% |
|
4. Firefox |
4.19% |
|
5. Samsung Internet |
0.98% |
|
6. Opera |
0.59% |
In Japan, Chrome, Safari, and Edge’s combined market shares total 92.54%. In other words, more than nine in 10 internet users there use either one of these three as their default browser. Firefox, Samsung, and Opera complete the top six.